ga4｜網站流量
ga4_sessions
891 sessions
前週 974 sessions｜變化 -8.52%｜down
網站總工作階段變化，代表整體承接量。
報告範圍與資料狀態
期間：2026-10-12～2026-10-18｜比較：2026-10-05～2026-10-11｜時區：Asia/Taipei
- ga4：success｜rows 26｜latest 2026-10-18
- google_ads：success｜rows 57｜latest 2026-10-18
- meta_ads：success｜rows 16｜latest 2026-10-18
- search_console：success｜rows 80｜latest 2026-10-18
- line_oa：success｜rows 2｜latest 2026-10-18
管理者重點 KPI
ga4｜LINE 意圖
ga4_click_line
30 events
前週 53 events｜變化 -43.4%｜down
網站上點擊 LINE 的高意圖行為，是本週主要網站諮詢意圖 KPI。
google_ads｜廣告曝光/點擊
google_ads_spend_twd
10,448.91 TWD
前週 10,135.34 TWD｜變化 3.09%｜up
Google Ads 本週花費，需與 click_line / high-intent conversions 一起看。
google_ads｜平台轉換
google_ads_conversions
16 conversions
前週 38 conversions｜變化 -57.89%｜down
Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。
meta_ads｜社群廣告
meta_ads_spend_twd
13,354 TWD
前週 6,747 TWD｜變化 97.93%｜up
Meta 投放花費；目前不可直接等同 LINE 好友成長。
meta_ads｜社群諮詢
meta_ads_leads_or_messages
81 leads/messages
前週 75 leads/messages｜變化 8.0%｜up
Meta API 可見的 leads/messages；若為 0，不能宣稱 Meta 直接帶來諮詢。
search_console｜SEO 自然搜尋
search_console_clicks
70 clicks
前週 104 clicks｜變化 -32.69%｜down
自然搜尋帶來的點擊量。
line_oa｜可觸及好友
line_oa_targeted_reach_delta_total
18 reachable users
前週 147 reachable users｜變化 -87.76%｜down
兩個 LINE OA 合計可觸及好友淨變化。
line_oa｜好友品質
line_oa_block_ratio_total
47.72 %
前週 31.65 %｜變化 50.77%｜down
封鎖 / 估計新增好友比，>30% 為警訊。
4 週趨勢圖
GA4：sessions / click_line
Google Ads：花費 / 點擊 / 轉換
LINE OA：好友 / 可觸及 / 封鎖 delta
Search Console：曝光 / 點擊
Meta Ads：花費 / 點擊 / LPV
通路表現資料
GA4 網站流量
{
"label": "current",
"start": "2026-10-12",
"end": "2026-10-18",
"sessions": 891,
"active_users": 798,
"new_users": 764,
"bounce_rate_pct": 62.0,
"avg_session_duration_sec": 82.42,
"click_line": 30
}Google Ads
{
"label": "current",
"start": "2026-10-12",
"end": "2026-10-18",
"cost_twd": 10448.91,
"clicks": 918,
"impressions": 27515,
"ctr_pct": 3.34,
"avg_cpc_twd": 11.38,
"conversions": 16.0,
"cost_per_conversion_twd": 653.06,
"all_conversions": 500.0
}Meta Ads
{
"label": "current",
"start": "2026-10-12",
"end": "2026-10-18",
"spend_twd": 13354.0,
"clicks": 905,
"inline_link_clicks": 532,
"leads": 81.0,
"landing_page_views": 0.0,
"missing_accounts": []
}Search Console
{
"label": "current",
"start": "2026-10-12",
"end": "2026-10-18",
"clicks": 70,
"impressions": 2126,
"ctr_pct": 3.29,
"average_position": 12.47
}LINE OA
{
"hsinchu": {
"label": "current",
"start": "2026-10-12",
"end": "2026-10-18",
"start_snapshot": {
"date": "2026-10-11",
"status": "ready",
"followers": 9598,
"targeted_reaches": 5566,
"blocks": 3938,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-18",
"status": "ready",
"followers": 9837,
"targeted_reaches": 5580,
"blocks": 4159,
"raw_status": "ready"
},
"followers_delta": 239,
"targeted_reach_delta": 14,
"blocks_delta": 221,
"block_ratio": 48.04,
"new_friends_est": 460,
"unfriends_est": 221,
"net_growth_est": 239,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
"zhubei": {
"label": "current",
"start": "2026-10-12",
"end": "2026-10-18",
"start_snapshot": {
"date": "2026-10-11",
"status": "ready",
"followers": 1346,
"targeted_reaches": 845,
"blocks": 489,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-18",
"status": "ready",
"followers": 1359,
"targeted_reaches": 849,
"blocks": 498,
"raw_status": "ready"
},
"followers_delta": 13,
"targeted_reach_delta": 4,
"blocks_delta": 9,
"block_ratio": 40.91,
"new_friends_est": 22,
"unfriends_est": 9,
"net_growth_est": 13,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
}
}漏斗診斷
廣告曝光/點擊網站流量click_lineLINE 好友新增封鎖可觸及好友淨增加諮詢/預約
{
"google_ads_impressions": 27515,
"google_ads_clicks": 918,
"meta_clicks": 905,
"ga4_sessions": 891,
"ga4_click_line": 30,
"line_followers_delta_total": 252,
"line_blocks_delta_total": 230,
"line_targeted_reach_delta_total": 18
}目前能證明網站 LINE 點擊與 OA 帳號層級好友變化，但尚不能把每位好友精準歸因到 Google / Meta / SEO。
Top 3 優先行動
#1
先校正 Google Ads 轉換品質，再判斷 CPA 是否真的改善
理由：Google Ads 已回傳 conversion action composition；若 low-intent/local actions 佔比高，all conversions 會高估成效。
下一步：在 Google Ads 後台把 LINE click、來電、表單/預約列為主要轉換；Directions、profile、page view/engagement 類轉為次要觀察，並重算 search / PMax 的 high-intent CPA。
負責：廣告投手 + Eric｜驗證 KPI：high_intent_conversions、GA4 click_line、high_intent CPA
風險：重大出價/預算調整需人工確認；本報告不會自動修改廣告帳戶。｜confidence=high
#2
檢查 LINE 新竹/竹北加好友後承接與封鎖率
理由：LINE OA 是最接近諮詢沉澱的節點；封鎖率若高，表示廣告承諾、分院導流或訊息節奏可能不匹配。
下一步：分別檢查新竹與竹北歡迎訊息、首週推播頻率、廣告落地頁 CTA 是否導到正確 OA；封鎖率 >30% 的帳號先減少硬促銷訊息，改為服務導覽與預約分流。
負責：LINE OA 管理者 + 診所櫃台/客服｜驗證 KPI：followers_delta、targeted_reach_delta、blocks_delta、block_ratio
風險：LINE Insight 只能證明帳號層級變化，不能直接歸因到單一廣告；需加 UTM/分流追蹤。｜confidence=high
#3
用 SEO 機會字補高意圖承接，並修正 Meta 無法證明諮詢的追蹤缺口
理由：Search Console 有排名 4–15 與零點擊高曝光詞；Meta 若無 leads/messages，應先做追蹤與再行銷承接，而非只看便宜點擊。
下一步：挑 3–5 個排名 4–15 關鍵字更新標題/FAQ/內部連結；Meta 廣告 URL 全部補 UTM，並用 landing page view + click_line + LINE OA delta 共同驗證。
負責：SEO 編輯 + 廣告投手｜驗證 KPI：Search Console CTR/position、GA4 organic click_line、Meta landing_page_views/click_line
風險：醫美內容需避免保證療效與過度承諾；上線前需人工審稿。｜confidence=medium
SEO 機會字
- 川澄淨血：曝光 16、點擊 1、CTR 6.25%、排名 4.81
- 新竹冷凍減脂：曝光 10、點擊 0、CTR 0.0%、排名 5.0
- 愛美微針：曝光 9、點擊 1、CTR 11.11%、排名 6.33
- glazed donut：曝光 7、點擊 0、CTR 0.0%、排名 7.0
- 新竹 冷凍減脂：曝光 5、點擊 0、CTR 0.0%、排名 6.0
- 新竹 除毛：曝光 5、點擊 0、CTR 0.0%、排名 10.8
- 冷凍減脂 新竹：曝光 4、點擊 0、CTR 0.0%、排名 6.5
- 新竹 外科：曝光 3、點擊 0、CTR 0.0%、排名 11.67
- 口服玻尿酸功效：曝光 3、點擊 0、CTR 0.0%、排名 13.33
- 妍回美學診所dcard：曝光 2、點擊 0、CTR 0.0%、排名 4.5
- 安萃妍：曝光 2、點擊 0、CTR 0.0%、排名 4.5
- 安萃妍醫美：曝光 2、點擊 0、CTR 0.0%、排名 5.0
下週實驗與追蹤限制
Next Week Experiments
- utm_line_account_params：所有 LINE CTA 加上 line_account/source/campaign 參數；驗證 KPI：GA4 click_line by source/campaign and LINE OA delta
- seo_title_faq_refresh：針對排名 4–15 機會字更新 3 篇頁面標題與 FAQ；驗證 KPI：Search Console CTR and clicks for selected queries
- meta_retarg_line_cta：Meta 暖受眾再行銷導到服務分流頁而非直接泛流量；驗證 KPI：landing page views → click_line ratio
Tracking Limitations
- LINE OA Insight cannot attribute new friends to Google Ads, Meta Ads, SEO, or direct traffic without additional campaign/LINE-account tracking.
- Google Ads all_conversions can include low-intent local/profile/page-view actions; conversion-action composition must be reviewed before budget decisions.
- Meta API actions may not expose downstream LINE consultations unless messaging/lead tracking is configured.
- Search Console data can lag and positions are averages across queries/devices/pages.
RAW_DATA_JSON（完整機器可讀資料）
{
"report_context": {
"clinic": "曜妍診所",
"report_type": "weekly_integrated_marketing_ad_report",
"period_start": "2026-10-12",
"period_end": "2026-10-18",
"comparison_start": "2026-10-05",
"comparison_end": "2026-10-11",
"timezone": "Asia/Taipei",
"generated_at": "2026-10-19T08:05:41.171379+08:00",
"weekly_windows_4w": [
{
"label": "week_minus_3",
"start": "2026-09-21",
"end": "2026-09-27"
},
{
"label": "week_minus_2",
"start": "2026-09-28",
"end": "2026-10-04"
},
{
"label": "week_minus_1",
"start": "2026-10-05",
"end": "2026-10-11"
},
{
"label": "current",
"start": "2026-10-12",
"end": "2026-10-18"
}
],
"web_url": "https://yaoyan-weekly-ad-report.pages.dev/reports/2026-10-12_2026-10-18/",
"markdown_url": "https://yaoyan-weekly-ad-report.pages.dev/reports/2026-10-12_2026-10-18/report.md",
"status": "success",
"sections_completed": [
"ga4",
"google_ads",
"meta_ads",
"search_console",
"line_oa"
],
"sections_failed": {},
"delivery_status": "not_attempted",
"top_priorities": [
"先校正 Google Ads 轉換品質，再判斷 CPA 是否真的改善",
"檢查 LINE 新竹/竹北加好友後承接與封鎖率",
"用 SEO 機會字補高意圖承接，並修正 Meta 無法證明諮詢的追蹤缺口"
]
},
"data_sources": {
"ga4": {
"source": "ga4",
"status": "success",
"date_range": {
"start": "2026-10-12",
"end": "2026-10-18"
},
"comparison_range": {
"start": "2026-10-05",
"end": "2026-10-11"
},
"latest_available_date": "2026-10-18",
"rows_returned": 26,
"non_zero_status": true,
"data_quality_note": "GA4 API returned rows for the current report week.",
"error_or_missing_reason": null
},
"google_ads": {
"source": "google_ads",
"status": "success",
"date_range": {
"start": "2026-10-12",
"end": "2026-10-18"
},
"comparison_range": {
"start": "2026-10-05",
"end": "2026-10-11"
},
"latest_available_date": "2026-10-18",
"rows_returned": 57,
"non_zero_status": true,
"data_quality_note": "Google Ads API returned account, campaign, search term, keyword, and conversion-action rows.",
"error_or_missing_reason": null
},
"meta_ads": {
"source": "meta_ads",
"status": "success",
"date_range": {
"start": "2026-10-12",
"end": "2026-10-18"
},
"comparison_range": {
"start": "2026-10-05",
"end": "2026-10-11"
},
"latest_available_date": "2026-10-18",
"rows_returned": 16,
"non_zero_status": true,
"data_quality_note": "Meta account-level status checked for all configured accounts; campaign details included only where spend was present.",
"error_or_missing_reason": null
},
"search_console": {
"source": "search_console",
"status": "success",
"date_range": {
"start": "2026-10-12",
"end": "2026-10-18"
},
"comparison_range": {
"start": "2026-10-05",
"end": "2026-10-11"
},
"latest_available_date": "2026-10-18",
"rows_returned": 80,
"non_zero_status": true,
"data_quality_note": "Search Console API returned current-week query/page data.",
"error_or_missing_reason": null
},
"line_oa": {
"source": "line_oa",
"status": "success",
"date_range": {
"start": "2026-10-12",
"end": "2026-10-18"
},
"comparison_range": {
"start": "2026-10-05",
"end": "2026-10-11"
},
"latest_available_date": "2026-10-18",
"rows_returned": 2,
"non_zero_status": true,
"data_quality_note": "LINE OA cumulative snapshots queried separately for 新竹 and 竹北.",
"error_or_missing_reason": null
}
},
"ga4": {
"status": "success",
"date_range": {
"start": "2026-10-12",
"end": "2026-10-18"
},
"comparison_range": {
"start": "2026-10-05",
"end": "2026-10-11"
},
"property_id": "415422724",
"overview": {
"label": "current",
"start": "2026-10-12",
"end": "2026-10-18",
"sessions": 891,
"active_users": 798,
"new_users": 764,
"bounce_rate_pct": 62.0,
"avg_session_duration_sec": 82.42,
"click_line": 30
},
"comparison_overview": {
"label": "week_minus_1",
"start": "2026-10-05",
"end": "2026-10-11",
"sessions": 974,
"active_users": 854,
"new_users": 824,
"bounce_rate_pct": 67.0,
"avg_session_duration_sec": 77.34,
"click_line": 53
},
"weekly_trend_4w": [
{
"label": "week_minus_3",
"start": "2026-09-21",
"end": "2026-09-27",
"sessions": 979,
"active_users": 836,
"new_users": 808,
"bounce_rate_pct": 69.0,
"avg_session_duration_sec": 86.36,
"click_line": 45
},
{
"label": "week_minus_2",
"start": "2026-09-28",
"end": "2026-10-04",
"sessions": 939,
"active_users": 837,
"new_users": 810,
"bounce_rate_pct": 69.0,
"avg_session_duration_sec": 68.17,
"click_line": 40
},
{
"label": "week_minus_1",
"start": "2026-10-05",
"end": "2026-10-11",
"sessions": 974,
"active_users": 854,
"new_users": 824,
"bounce_rate_pct": 67.0,
"avg_session_duration_sec": 77.34,
"click_line": 53
},
{
"label": "current",
"start": "2026-10-12",
"end": "2026-10-18",
"sessions": 891,
"active_users": 798,
"new_users": 764,
"bounce_rate_pct": 62.0,
"avg_session_duration_sec": 82.42,
"click_line": 30
}
],
"traffic_sources": [
{
"sessionDefaultChannelGroup": "Cross-network",
"sessionSource": "google",
"sessions": 294,
"activeUsers": 261,
"conversions": 1.0
},
{
"sessionDefaultChannelGroup": "Direct",
"sessionSource": "(direct)",
"sessions": 282,
"activeUsers": 281,
"conversions": 5.0
},
{
"sessionDefaultChannelGroup": "Paid Search",
"sessionSource": "google",
"sessions": 125,
"activeUsers": 116,
"conversions": 8.0
},
{
"sessionDefaultChannelGroup": "Organic Search",
"sessionSource": "google",
"sessions": 123,
"activeUsers": 100,
"conversions": 7.0
},
{
"sessionDefaultChannelGroup": "Referral",
"sessionSource": "medirealms.org",
"sessions": 17,
"activeUsers": 4,
"conversions": 0.0
},
{
"sessionDefaultChannelGroup": "Organic Search",
"sessionSource": "tw.search.yahoo.com",
"sessions": 9,
"activeUsers": 7,
"conversions": 1.0
},
{
"sessionDefaultChannelGroup": "AI Assistant",
"sessionSource": "chatgpt.com",
"sessions": 8,
"activeUsers": 7,
"conversions": 4.0
},
{
"sessionDefaultChannelGroup": "Cross-network",
"sessionSource": "(data not available)",
"sessions": 6,
"activeUsers": 6,
"conversions": 0.0
},
{
"sessionDefaultChannelGroup": "Organic Video",
"sessionSource": "youtube.com",
"sessions": 5,
"activeUsers": 4,
"conversions": 0.0
},
{
"sessionDefaultChannelGroup": "Organic Social",
"sessionSource": "l.instagram.com",
"sessions": 4,
"activeUsers": 4,
"conversions": 1.0
},
{
"sessionDefaultChannelGroup": "Unassigned",
"sessionSource": "floating_button",
"sessions": 4,
"activeUsers": 3,
"conversions": 2.0
},
{
"sessionDefaultChannelGroup": "Referral",
"sessionSource": "104.com.tw",
"sessions": 3,
"activeUsers": 3,
"conversions": 0.0
},
{
"sessionDefaultChannelGroup": "Organic Search",
"sessionSource": "bing",
"sessions": 2,
"activeUsers": 2,
"conversions": 0.0
},
{
"sessionDefaultChannelGroup": "Unassigned",
"sessionSource": "contact_detail",
"sessions": 2,
"activeUsers": 1,
"conversions": 0.0
},
{
"sessionDefaultChannelGroup": "Organic Social",
"sessionSource": "facebook.com",
"sessions": 1,
"activeUsers": 1,
"conversions": 1.0
},
{
"sessionDefaultChannelGroup": "Organic Social",
"sessionSource": "m.facebook.com",
"sessions": 1,
"activeUsers": 1,
"conversions": 0.0
},
{
"sessionDefaultChannelGroup": "Referral",
"sessionSource": "aumaster.veevanetwork.com",
"sessions": 1,
"activeUsers": 1,
"conversions": 0.0
},
{
"sessionDefaultChannelGroup": "Referral",
"sessionSource": "linearz.tw",
"sessions": 1,
"activeUsers": 1,
"conversions": 0.0
},
{
"sessionDefaultChannelGroup": "Unassigned",
"sessionSource": "contact_card",
"sessions": 1,
"activeUsers": 0,
"conversions": 0.0
}
],
"landing_pages": [
{
"pagePath": "/",
"pageTitle": "曜妍診所｜新竹竹北醫學美容",
"screenPageViews": 523,
"activeUsers": 349,
"averageSessionDuration": 72.88,
"bounceRate": 50.0
},
{
"pagePath": "/v/_/AKsrIN2mbGk5UlKdsUx2a1fO_dQgYvAMWr7ItR5EcYIu0caO1qKOwVBKbmVM/6084/_",
"pageTitle": "曜妍诊所",
"screenPageViews": 90,
"activeUsers": 72,
"averageSessionDuration": 42.98,
"bounceRate": 72.0
},
{
"pagePath": "/medical-team",
"pageTitle": "醫療團隊｜曜妍診所專業女醫師團隊",
"screenPageViews": 80,
"activeUsers": 59,
"averageSessionDuration": 92.52,
"bounceRate": 29.0
},
{
"pagePath": "/services",
"pageTitle": "療程項目｜曜妍診所新竹竹北醫美",
"screenPageViews": 74,
"activeUsers": 56,
"averageSessionDuration": 65.78,
"bounceRate": 11.0
},
{
"pagePath": "/services/laser/articles/picoplus-4dpicoplus-4d",
"pageTitle": "PicoPlus 4D皮秒雷射，革命性美膚新選擇，擺脫暗沉、痘疤、毛孔粗大，PicoPlus 4D皮秒雷射還原肌膚光采！ - 雷射療程",
"screenPageViews": 37,
"activeUsers": 31,
"averageSessionDuration": 74.87,
"bounceRate": 48.0
},
{
"pagePath": "/new-landing",
"pageTitle": "曜妍診所｜新竹竹北醫美療程推薦",
"screenPageViews": 29,
"activeUsers": 23,
"averageSessionDuration": 11.42,
"bounceRate": 38.0
},
{
"pagePath": "/about",
"pageTitle": "關於曜妍｜新竹竹北醫學美容診所",
"screenPageViews": 26,
"activeUsers": 20,
"averageSessionDuration": 151.7,
"bounceRate": 17.0
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{
"metric": "blocks_delta",
"values": [
135,
83,
132,
230
],
"current_vs_4w_avg_pct": 58.62,
"current_vs_previous_pct": 74.24,
"missing_weeks": [],
"consecutive_marker": "down"
},
{
"metric": "block_ratio",
"values": [
46.39,
26.43,
31.65,
47.72
],
"current_vs_4w_avg_pct": 25.41,
"current_vs_previous_pct": 50.77,
"missing_weeks": [],
"consecutive_marker": "down"
}
]
},
"kpis": [
{
"metric_id": "ga4_sessions",
"source": "ga4",
"funnel_stage": "網站流量",
"current_value": 891,
"previous_value": 974,
"delta_abs": -83.0,
"delta_pct": -8.52,
"trend_direction": "down",
"unit": "sessions",
"business_interpretation": "網站總工作階段變化，代表整體承接量。",
"data_quality_note": ""
},
{
"metric_id": "ga4_active_users",
"source": "ga4",
"funnel_stage": "網站流量",
"current_value": 798,
"previous_value": 854,
"delta_abs": -56.0,
"delta_pct": -6.56,
"trend_direction": "down",
"unit": "users",
"business_interpretation": "實際使用者變化，用來判斷是否只是重複訪問。",
"data_quality_note": ""
},
{
"metric_id": "ga4_click_line",
"source": "ga4",
"funnel_stage": "LINE 意圖",
"current_value": 30,
"previous_value": 53,
"delta_abs": -23.0,
"delta_pct": -43.4,
"trend_direction": "down",
"unit": "events",
"business_interpretation": "網站上點擊 LINE 的高意圖行為，是本週主要網站諮詢意圖 KPI。",
"data_quality_note": ""
},
{
"metric_id": "ga4_bounce_rate_pct",
"source": "ga4",
"funnel_stage": "網站品質",
"current_value": 62.0,
"previous_value": 67.0,
"delta_abs": -5.0,
"delta_pct": -7.46,
"trend_direction": "up",
"unit": "%",
"business_interpretation": "跳出率越低越好；若流量成長但跳出也升高，代表承接頁品質需檢查。",
"data_quality_note": ""
},
{
"metric_id": "google_ads_spend_twd",
"source": "google_ads",
"funnel_stage": "廣告曝光/點擊",
"current_value": 10448.91,
"previous_value": 10135.34,
"delta_abs": 313.57,
"delta_pct": 3.09,
"trend_direction": "up",
"unit": "TWD",
"business_interpretation": "Google Ads 本週花費，需與 click_line / high-intent conversions 一起看。",
"data_quality_note": ""
},
{
"metric_id": "google_ads_clicks",
"source": "google_ads",
"funnel_stage": "廣告曝光/點擊",
"current_value": 918,
"previous_value": 1093,
"delta_abs": -175.0,
"delta_pct": -16.01,
"trend_direction": "down",
"unit": "clicks",
"business_interpretation": "Google Ads 導站點擊量。",
"data_quality_note": ""
},
{
"metric_id": "google_ads_ctr_pct",
"source": "google_ads",
"funnel_stage": "廣告曝光/點擊",
"current_value": 3.34,
"previous_value": 3.19,
"delta_abs": 0.15,
"delta_pct": 4.7,
"trend_direction": "up",
"unit": "%",
"business_interpretation": "CTR 反映素材與搜尋字詞匹配；Display/PMax 高 CTR 仍需查版位。",
"data_quality_note": ""
},
{
"metric_id": "google_ads_avg_cpc_twd",
"source": "google_ads",
"funnel_stage": "廣告效率",
"current_value": 11.38,
"previous_value": 9.27,
"delta_abs": 2.11,
"delta_pct": 22.76,
"trend_direction": "down",
"unit": "TWD",
"business_interpretation": "平均 CPC 降低不等於諮詢品質提升，需對照 high-intent conversions。",
"data_quality_note": ""
},
{
"metric_id": "google_ads_conversions",
"source": "google_ads",
"funnel_stage": "平台轉換",
"current_value": 16.0,
"previous_value": 38.0,
"delta_abs": -22.0,
"delta_pct": -57.89,
"trend_direction": "down",
"unit": "conversions",
"business_interpretation": "Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。",
"data_quality_note": ""
},
{
"metric_id": "search_console_clicks",
"source": "search_console",
"funnel_stage": "SEO 自然搜尋",
"current_value": 70,
"previous_value": 104,
"delta_abs": -34.0,
"delta_pct": -32.69,
"trend_direction": "down",
"unit": "clicks",
"business_interpretation": "自然搜尋帶來的點擊量。",
"data_quality_note": ""
},
{
"metric_id": "search_console_impressions",
"source": "search_console",
"funnel_stage": "SEO 自然搜尋",
"current_value": 2126,
"previous_value": 2374,
"delta_abs": -248.0,
"delta_pct": -10.45,
"trend_direction": "down",
"unit": "impressions",
"business_interpretation": "自然搜尋曝光量，判斷內容覆蓋面。",
"data_quality_note": ""
},
{
"metric_id": "search_console_ctr_pct",
"source": "search_console",
"funnel_stage": "SEO 自然搜尋",
"current_value": 3.29,
"previous_value": 4.38,
"delta_abs": -1.09,
"delta_pct": -24.89,
"trend_direction": "down",
"unit": "%",
"business_interpretation": "SEO CTR，受標題/描述與排名影響。",
"data_quality_note": ""
},
{
"metric_id": "search_console_avg_position",
"source": "search_console",
"funnel_stage": "SEO 自然搜尋",
"current_value": 12.47,
"previous_value": 11.32,
"delta_abs": 1.15,
"delta_pct": 10.16,
"trend_direction": "down",
"unit": "position",
"business_interpretation": "平均排名越低越好；需同時看機會字。",
"data_quality_note": ""
},
{
"metric_id": "meta_ads_spend_twd",
"source": "meta_ads",
"funnel_stage": "社群廣告",
"current_value": 13354.0,
"previous_value": 6747.0,
"delta_abs": 6607.0,
"delta_pct": 97.93,
"trend_direction": "up",
"unit": "TWD",
"business_interpretation": "Meta 投放花費；目前不可直接等同 LINE 好友成長。",
"data_quality_note": ""
},
{
"metric_id": "meta_ads_clicks",
"source": "meta_ads",
"funnel_stage": "社群廣告",
"current_value": 905,
"previous_value": 625,
"delta_abs": 280.0,
"delta_pct": 44.8,
"trend_direction": "up",
"unit": "clicks",
"business_interpretation": "Meta 點擊；需與 landing page views / messaging leads 分開判讀。",
"data_quality_note": ""
},
{
"metric_id": "meta_ads_landing_page_views",
"source": "meta_ads",
"funnel_stage": "社群廣告承接",
"current_value": 0.0,
"previous_value": 0.0,
"delta_abs": 0.0,
"delta_pct": null,
"trend_direction": "flat",
"unit": "views",
"business_interpretation": "Meta landing page view；若低於 link clicks，代表頁面載入或點擊品質有落差。",
"data_quality_note": ""
},
{
"metric_id": "meta_ads_leads_or_messages",
"source": "meta_ads",
"funnel_stage": "社群諮詢",
"current_value": 81.0,
"previous_value": 75.0,
"delta_abs": 6.0,
"delta_pct": 8.0,
"trend_direction": "up",
"unit": "leads/messages",
"business_interpretation": "Meta API 可見的 leads/messages；若為 0，不能宣稱 Meta 直接帶來諮詢。",
"data_quality_note": ""
},
{
"metric_id": "line_oa_followers_delta_total",
"source": "line_oa",
"funnel_stage": "LINE 好友新增",
"current_value": 252,
"previous_value": 285,
"delta_abs": -33.0,
"delta_pct": -11.58,
"trend_direction": "down",
"unit": "followers",
"business_interpretation": "兩個 LINE OA 合計 followers 淨變化。",
"data_quality_note": ""
},
{
"metric_id": "line_oa_targeted_reach_delta_total",
"source": "line_oa",
"funnel_stage": "可觸及好友",
"current_value": 18,
"previous_value": 147,
"delta_abs": -129.0,
"delta_pct": -87.76,
"trend_direction": "down",
"unit": "reachable users",
"business_interpretation": "兩個 LINE OA 合計可觸及好友淨變化。",
"data_quality_note": ""
},
{
"metric_id": "line_oa_blocks_delta_total",
"source": "line_oa",
"funnel_stage": "封鎖",
"current_value": 230,
"previous_value": 132,
"delta_abs": 98.0,
"delta_pct": 74.24,
"trend_direction": "down",
"unit": "blocks",
"business_interpretation": "新增封鎖數，越低越好；需與新增好友一起判斷品質。",
"data_quality_note": ""
},
{
"metric_id": "line_oa_block_ratio_total",
"source": "line_oa",
"funnel_stage": "好友品質",
"current_value": 47.72,
"previous_value": 31.65,
"delta_abs": 16.07,
"delta_pct": 50.77,
"trend_direction": "down",
"unit": "%",
"business_interpretation": "封鎖 / 估計新增好友比，>30% 為警訊。",
"data_quality_note": ""
}
],
"channels": {
"google_ads": {
"spend_twd": 10448.91,
"clicks": 918,
"conversions": 16.0
},
"meta_ads": {
"label": "current",
"start": "2026-10-12",
"end": "2026-10-18",
"spend_twd": 13354.0,
"clicks": 905,
"inline_link_clicks": 532,
"leads": 81.0,
"landing_page_views": 0.0,
"missing_accounts": []
},
"organic_search": {
"label": "current",
"start": "2026-10-12",
"end": "2026-10-18",
"clicks": 70,
"impressions": 2126,
"ctr_pct": 3.29,
"average_position": 12.47
},
"website": {
"label": "current",
"start": "2026-10-12",
"end": "2026-10-18",
"sessions": 891,
"active_users": 798,
"new_users": 764,
"bounce_rate_pct": 62.0,
"avg_session_duration_sec": 82.42,
"click_line": 30
},
"line_oa": {
"label": "current",
"start": "2026-10-12",
"end": "2026-10-18",
"followers_delta": 252,
"targeted_reach_delta": 18,
"blocks_delta": 230,
"new_friends_est": 482,
"block_ratio": 47.72,
"missing_accounts": []
}
},
"funnel": {
"funnel_text": "廣告曝光/點擊 → 網站流量 → click_line → LINE 好友新增 → 封鎖 → 可觸及好友淨增加 → 諮詢/預約",
"observed_current_week": {
"google_ads_impressions": 27515,
"google_ads_clicks": 918,
"meta_impressions": null,
"meta_clicks": 905,
"ga4_sessions": 891,
"ga4_click_line": 30,
"line_followers_delta_total": 252,
"line_blocks_delta_total": 230,
"line_targeted_reach_delta_total": 18
},
"interpretation_note": "LINE OA deltas are account-level and cannot prove per-channel friend attribution without UTM / LINE account parameters."
},
"prioritized_actions": [
{
"rank": 1,
"action_id": "google_ads_conversion_quality_audit",
"title": "先校正 Google Ads 轉換品質，再判斷 CPA 是否真的改善",
"priority_rationale": "Google Ads 已回傳 conversion action composition；若 low-intent/local actions 佔比高，all conversions 會高估成效。",
"cited_metrics": {
"google_ads_conversions": {
"metric_id": "google_ads_conversions",
"source": "google_ads",
"funnel_stage": "平台轉換",
"current_value": 16.0,
"previous_value": 38.0,
"delta_abs": -22.0,
"delta_pct": -57.89,
"trend_direction": "down",
"unit": "conversions",
"business_interpretation": "Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。",
"data_quality_note": ""
},
"high_intent_actions": [
{
"conversion_action_name": "Clicks to call",
"all_conversions": 12.0,
"conversions": 0.0,
"intent_class": "high_intent"
},
{
"conversion_action_name": "點擊網站任何按鈕LINE",
"all_conversions": 11.0,
"conversions": 11.0,
"intent_class": "high_intent"
},
{
"conversion_action_name": "關之美診所網站 (web) click_line",
"all_conversions": 9.0,
"conversions": 0.0,
"intent_class": "high_intent"
},
{
"conversion_action_name": "TechSol - page view on contact page 23082",
"all_conversions": 5.0,
"conversions": 0.0,
"intent_class": "high_intent"
}
],
"low_intent_or_local_actions": [
{
"conversion_action_name": "Local actions - Other engagements",
"all_conversions": 414.0,
"conversions": 0.0,
"intent_class": "low_intent_or_local"
},
{
"conversion_action_name": "Local actions - Directions",
"all_conversions": 28.0,
"conversions": 5.0,
"intent_class": "low_intent_or_local"
},
{
"conversion_action_name": "Local actions - Website visits",
"all_conversions": 18.0,
"conversions": 0.0,
"intent_class": "low_intent_or_local"
},
{
"conversion_action_name": "Local actions - Menu views",
"all_conversions": 2.0,
"conversions": 0.0,
"intent_class": "low_intent_or_local"
},
{
"conversion_action_name": "YouTube follow-on views",
"all_conversions": 1.0,
"conversions": 0.0,
"intent_class": "unknown_or_mixed"
}
]
},
"platform_or_channel": "Google Ads / GA4",
"exact_next_step": "在 Google Ads 後台把 LINE click、來電、表單/預約列為主要轉換；Directions、profile、page view/engagement 類轉為次要觀察，並重算 search / PMax 的 high-intent CPA。",
"owner_suggestion": "廣告投手 + Eric",
"expected_impact": "降低被低品質轉換誤導的預算配置風險，讓預算往真實諮詢意圖移動。",
"validation_kpi": "high_intent_conversions、GA4 click_line、high_intent CPA",
"risk_or_caveat": "重大出價/預算調整需人工確認；本報告不會自動修改廣告帳戶。",
"confidence": "high"
},
{
"rank": 2,
"action_id": "line_block_ratio_followup",
"title": "檢查 LINE 新竹/竹北加好友後承接與封鎖率",
"priority_rationale": "LINE OA 是最接近諮詢沉澱的節點；封鎖率若高，表示廣告承諾、分院導流或訊息節奏可能不匹配。",
"cited_metrics": {
"line_block_ratio_total": {
"metric_id": "line_oa_block_ratio_total",
"source": "line_oa",
"funnel_stage": "好友品質",
"current_value": 47.72,
"previous_value": 31.65,
"delta_abs": 16.07,
"delta_pct": 50.77,
"trend_direction": "down",
"unit": "%",
"business_interpretation": "封鎖 / 估計新增好友比，>30% 為警訊。",
"data_quality_note": ""
},
"line_accounts": {
"hsinchu": {
"label": "新竹",
"status": "success",
"weekly_trend_4w": [
{
"label": "week_minus_3",
"start": "2026-09-21",
"end": "2026-09-27",
"start_snapshot": {
"date": "2026-09-20",
"status": "ready",
"followers": 8957,
"targeted_reaches": 5287,
"blocks": 3601,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-09-27",
"status": "ready",
"followers": 9104,
"targeted_reaches": 5292,
"blocks": 3731,
"raw_status": "ready"
},
"followers_delta": 147,
"targeted_reach_delta": 5,
"blocks_delta": 130,
"block_ratio": 46.93,
"new_friends_est": 277,
"unfriends_est": 130,
"net_growth_est": 147,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "week_minus_2",
"start": "2026-09-28",
"end": "2026-10-04",
"start_snapshot": {
"date": "2026-09-27",
"status": "ready",
"followers": 9104,
"targeted_reaches": 5292,
"blocks": 3731,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-04",
"status": "ready",
"followers": 9324,
"targeted_reaches": 5425,
"blocks": 3811,
"raw_status": "ready"
},
"followers_delta": 220,
"targeted_reach_delta": 133,
"blocks_delta": 80,
"block_ratio": 26.67,
"new_friends_est": 300,
"unfriends_est": 80,
"net_growth_est": 220,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "week_minus_1",
"start": "2026-10-05",
"end": "2026-10-11",
"start_snapshot": {
"date": "2026-10-04",
"status": "ready",
"followers": 9324,
"targeted_reaches": 5425,
"blocks": 3811,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-11",
"status": "ready",
"followers": 9598,
"targeted_reaches": 5566,
"blocks": 3938,
"raw_status": "ready"
},
"followers_delta": 274,
"targeted_reach_delta": 141,
"blocks_delta": 127,
"block_ratio": 31.67,
"new_friends_est": 401,
"unfriends_est": 127,
"net_growth_est": 274,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "current",
"start": "2026-10-12",
"end": "2026-10-18",
"start_snapshot": {
"date": "2026-10-11",
"status": "ready",
"followers": 9598,
"targeted_reaches": 5566,
"blocks": 3938,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-18",
"status": "ready",
"followers": 9837,
"targeted_reaches": 5580,
"blocks": 4159,
"raw_status": "ready"
},
"followers_delta": 239,
"targeted_reach_delta": 14,
"blocks_delta": 221,
"block_ratio": 48.04,
"new_friends_est": 460,
"unfriends_est": 221,
"net_growth_est": 239,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
}
],
"snapshots": [
{
"date": "2026-09-20",
"status": "ready",
"followers": 8957,
"targeted_reaches": 5287,
"blocks": 3601,
"raw_status": "ready"
},
{
"date": "2026-09-27",
"status": "ready",
"followers": 9104,
"targeted_reaches": 5292,
"blocks": 3731,
"raw_status": "ready"
},
{
"date": "2026-10-04",
"status": "ready",
"followers": 9324,
"targeted_reaches": 5425,
"blocks": 3811,
"raw_status": "ready"
},
{
"date": "2026-10-11",
"status": "ready",
"followers": 9598,
"targeted_reaches": 5566,
"blocks": 3938,
"raw_status": "ready"
},
{
"date": "2026-10-18",
"status": "ready",
"followers": 9837,
"targeted_reaches": 5580,
"blocks": 4159,
"raw_status": "ready"
},
{
"date": "2026-10-12",
"status": "ready",
"followers": 9634,
"targeted_reaches": 5592,
"blocks": 3947,
"raw_status": "ready"
},
{
"date": "2026-10-13",
"status": "ready",
"followers": 9668,
"targeted_reaches": 5618,
"blocks": 3955,
"raw_status": "ready"
},
{
"date": "2026-10-14",
"status": "ready",
"followers": 9706,
"targeted_reaches": 5616,
"blocks": 3995,
"raw_status": "ready"
},
{
"date": "2026-10-15",
"status": "ready",
"followers": 9742,
"targeted_reaches": 5619,
"blocks": 4027,
"raw_status": "ready"
},
{
"date": "2026-10-16",
"status": "ready",
"followers": 9781,
"targeted_reaches": 5605,
"blocks": 4079,
"raw_status": "ready"
},
{
"date": "2026-10-17",
"status": "ready",
"followers": 9813,
"targeted_reaches": 5605,
"blocks": 4110,
"raw_status": "ready"
}
],
"current_week": {
"label": "current",
"start": "2026-10-12",
"end": "2026-10-18",
"start_snapshot": {
"date": "2026-10-11",
"status": "ready",
"followers": 9598,
"targeted_reaches": 5566,
"blocks": 3938,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-18",
"status": "ready",
"followers": 9837,
"targeted_reaches": 5580,
"blocks": 4159,
"raw_status": "ready"
},
"followers_delta": 239,
"targeted_reach_delta": 14,
"blocks_delta": 221,
"block_ratio": 48.04,
"new_friends_est": 460,
"unfriends_est": 221,
"net_growth_est": 239,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
"daily_metrics_current_week": [
{
"label": "daily",
"start": "2026-10-12",
"end": "2026-10-12",
"start_snapshot": {
"date": "2026-10-11",
"status": "ready",
"followers": 9598,
"targeted_reaches": 5566,
"blocks": 3938,
"raw_status": "ready"
},
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{
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}
],
"error_or_missing_reason": null
},
"zhubei": {
"label": "竹北",
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{
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{
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}
],
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],
"current_week": {
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"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
"daily_metrics_current_week": [
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},
{
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"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
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"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
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"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
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"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "daily",
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"followers_delta": 0,
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"blocks_delta": 1,
"block_ratio": 100.0,
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"net_growth_est": 0,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "daily",
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"end": "2026-10-18",
"start_snapshot": {
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"end_snapshot": {
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},
"followers_delta": 0,
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"blocks_delta": 2,
"block_ratio": 100.0,
"new_friends_est": 2,
"unfriends_est": 2,
"net_growth_est": 0,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
}
],
"error_or_missing_reason": null
}
}
},
"platform_or_channel": "LINE OA / landing page CTA",
"exact_next_step": "分別檢查新竹與竹北歡迎訊息、首週推播頻率、廣告落地頁 CTA 是否導到正確 OA；封鎖率 >30% 的帳號先減少硬促銷訊息，改為服務導覽與預約分流。",
"owner_suggestion": "LINE OA 管理者 + 診所櫃台/客服",
"expected_impact": "提升可觸及好友淨增加，避免買到好友後快速流失。",
"validation_kpi": "followers_delta、targeted_reach_delta、blocks_delta、block_ratio",
"risk_or_caveat": "LINE Insight 只能證明帳號層級變化，不能直接歸因到單一廣告；需加 UTM/分流追蹤。",
"confidence": "high"
},
{
"rank": 3,
"action_id": "seo_opportunity_and_meta_tracking",
"title": "用 SEO 機會字補高意圖承接，並修正 Meta 無法證明諮詢的追蹤缺口",
"priority_rationale": "Search Console 有排名 4–15 與零點擊高曝光詞；Meta 若無 leads/messages，應先做追蹤與再行銷承接，而非只看便宜點擊。",
"cited_metrics": {
"seo_opportunities": [
{
"query": "川澄淨血",
"clicks": 1,
"impressions": 16,
"ctr": 6.25,
"position": 4.81
},
{
"query": "新竹冷凍減脂",
"clicks": 0,
"impressions": 10,
"ctr": 0.0,
"position": 5.0
},
{
"query": "愛美微針",
"clicks": 1,
"impressions": 9,
"ctr": 11.11,
"position": 6.33
},
{
"query": "glazed donut",
"clicks": 0,
"impressions": 7,
"ctr": 0.0,
"position": 7.0
},
{
"query": "新竹 冷凍減脂",
"clicks": 0,
"impressions": 5,
"ctr": 0.0,
"position": 6.0
}
],
"meta_leads_or_messages": {
"metric_id": "meta_ads_leads_or_messages",
"source": "meta_ads",
"funnel_stage": "社群諮詢",
"current_value": 81.0,
"previous_value": 75.0,
"delta_abs": 6.0,
"delta_pct": 8.0,
"trend_direction": "up",
"unit": "leads/messages",
"business_interpretation": "Meta API 可見的 leads/messages；若為 0，不能宣稱 Meta 直接帶來諮詢。",
"data_quality_note": ""
},
"ga4_click_line": {
"metric_id": "ga4_click_line",
"source": "ga4",
"funnel_stage": "LINE 意圖",
"current_value": 30,
"previous_value": 53,
"delta_abs": -23.0,
"delta_pct": -43.4,
"trend_direction": "down",
"unit": "events",
"business_interpretation": "網站上點擊 LINE 的高意圖行為，是本週主要網站諮詢意圖 KPI。",
"data_quality_note": ""
}
},
"platform_or_channel": "SEO / Meta Ads / GA4",
"exact_next_step": "挑 3–5 個排名 4–15 關鍵字更新標題/FAQ/內部連結；Meta 廣告 URL 全部補 UTM，並用 landing page view + click_line + LINE OA delta 共同驗證。",
"owner_suggestion": "SEO 編輯 + 廣告投手",
"expected_impact": "提升自然搜尋高意圖流量，並讓 Meta 從曝光/互動輔助逐步變成可驗證的 LINE 意圖來源。",
"validation_kpi": "Search Console CTR/position、GA4 organic click_line、Meta landing_page_views/click_line",
"risk_or_caveat": "醫美內容需避免保證療效與過度承諾；上線前需人工審稿。",
"confidence": "medium"
}
],
"experiments": [
{
"experiment_id": "utm_line_account_params",
"title": "所有 LINE CTA 加上 line_account/source/campaign 參數",
"validation_kpi": "GA4 click_line by source/campaign and LINE OA delta"
},
{
"experiment_id": "seo_title_faq_refresh",
"title": "針對排名 4–15 機會字更新 3 篇頁面標題與 FAQ",
"validation_kpi": "Search Console CTR and clicks for selected queries"
},
{
"experiment_id": "meta_retarg_line_cta",
"title": "Meta 暖受眾再行銷導到服務分流頁而非直接泛流量",
"validation_kpi": "landing page views → click_line ratio"
}
],
"tracking_limitations": [
"LINE OA Insight cannot attribute new friends to Google Ads, Meta Ads, SEO, or direct traffic without additional campaign/LINE-account tracking.",
"Google Ads all_conversions can include low-intent local/profile/page-view actions; conversion-action composition must be reviewed before budget decisions.",
"Meta API actions may not expose downstream LINE consultations unless messaging/lead tracking is configured.",
"Search Console data can lag and positions are averages across queries/devices/pages."
]
}