--- clinic: "曜妍診所" report_type: weekly_integrated_marketing_ad_report period_start: 2026-10-12 period_end: 2026-10-18 comparison_start: 2026-10-05 comparison_end: 2026-10-11 timezone: Asia/Taipei generated_at: 2026-10-19T08:05:41.171379+08:00 primary_kpi: ga4_click_line_and_line_oa_targeted_reach_delta intended_use: AI-assisted weekly optimization of Google Ads, Meta Ads, SEO, website LINE intent, and LINE OA friend retention web_url: https://yaoyan-weekly-ad-report.pages.dev/reports/2026-10-12_2026-10-18/ markdown_url: https://yaoyan-weekly-ad-report.pages.dev/reports/2026-10-12_2026-10-18/report.md status: success sections_completed: ["ga4", "google_ads", "meta_ads", "search_console", "line_oa"] sections_failed: {} delivery_status: not_attempted top_priorities: ["先校正 Google Ads 轉換品質，再判斷 CPA 是否真的改善", "檢查 LINE 新竹/竹北加好友後承接與封鎖率", "用 SEO 機會字補高意圖承接，並修正 Meta 無法證明諮詢的追蹤缺口"] data_source_freshness: {"ga4": {"status": "success", "latest_available_date": "2026-10-18", "rows_returned": 26, "non_zero_status": true, "error_or_missing_reason": null}, "google_ads": {"status": "success", "latest_available_date": "2026-10-18", "rows_returned": 57, "non_zero_status": true, "error_or_missing_reason": null}, "meta_ads": {"status": "success", "latest_available_date": "2026-10-18", "rows_returned": 16, "non_zero_status": true, "error_or_missing_reason": null}, "search_console": {"status": "success", "latest_available_date": "2026-10-18", "rows_returned": 80, "non_zero_status": true, "error_or_missing_reason": null}, "line_oa": {"status": "success", "latest_available_date": "2026-10-18", "rows_returned": 2, "non_zero_status": true, "error_or_missing_reason": null}} --- # 曜妍診所每週行銷與廣告成效週報 ## AI_PARSE_NOTES - 本檔固定章節與 RAW_DATA_JSON top-level keys 供後續 AI 週週比較。 - 百分比數值以 number 儲存，例如 12.3 代表 12.3%。 - 觀察數字與推論分開；重大預算調整只列建議，不自動執行。 ## REPORT_CONTEXT - 報告期間：2026-10-12 ～ 2026-10-18（台灣時間最近完整週一～週日） - 比較期間：2026-10-05 ～ 2026-10-11 - 4 週趨勢：2026-09-21~2026-09-27, 2026-09-28~2026-10-04, 2026-10-05~2026-10-11, 2026-10-12~2026-10-18 - 網頁版：https://yaoyan-weekly-ad-report.pages.dev/reports/2026-10-12_2026-10-18/ - AI Markdown：https://yaoyan-weekly-ad-report.pages.dev/reports/2026-10-12_2026-10-18/report.md ## EXECUTIVE_SUMMARY - 產出狀態：success；已完成來源：ga4, google_ads, meta_ads, search_console, line_oa。 - 本週網站 LINE 意圖 click_line：30，較前週變化 -43.4%。 - Google Ads 花費：NT$10448.91，較前週變化 3.09%；需以 high-intent conversion composition 判讀 CPA。 - LINE 可觸及好友淨變化：18，較前週變化 -87.76%；封鎖率需分新竹/竹北檢查。 - Search Console clicks：70，較前週變化 -32.69%；排名 4–15 機會字已列於 RAW_DATA_JSON。 - Meta Ads 花費：NT$13354.0；若 leads/messages 為 0，不可宣稱 Meta 直接帶來諮詢。 ## DATA_SOURCE_STATUS - ga4: status=success, rows=26, non_zero=True, latest=2026-10-18, note=GA4 API returned rows for the current report week., error=None - google_ads: status=success, rows=57, non_zero=True, latest=2026-10-18, note=Google Ads API returned account, campaign, search term, keyword, and conversion-action rows., error=None - meta_ads: status=success, rows=16, non_zero=True, latest=2026-10-18, note=Meta account-level status checked for all configured accounts; campaign details included only where spend was present., error=None - search_console: status=success, rows=80, non_zero=True, latest=2026-10-18, note=Search Console API returned current-week query/page data., error=None - line_oa: status=success, rows=2, non_zero=True, latest=2026-10-18, note=LINE OA cumulative snapshots queried separately for 新竹 and 竹北., error=None ## KPI_TREND_SNAPSHOT - metric_id: ga4_sessions - source: ga4 - funnel_stage: 網站流量 - current_value: 891 - previous_value: 974 - delta_abs: -83.0 - delta_pct: -8.52 - trend_direction: down - unit: sessions - business_interpretation: 網站總工作階段變化，代表整體承接量。 - data_quality_note: - metric_id: ga4_active_users - source: ga4 - funnel_stage: 網站流量 - current_value: 798 - previous_value: 854 - delta_abs: -56.0 - delta_pct: -6.56 - trend_direction: down - unit: users - business_interpretation: 實際使用者變化，用來判斷是否只是重複訪問。 - data_quality_note: - metric_id: ga4_click_line - source: ga4 - funnel_stage: LINE 意圖 - current_value: 30 - previous_value: 53 - delta_abs: -23.0 - delta_pct: -43.4 - trend_direction: down - unit: events - business_interpretation: 網站上點擊 LINE 的高意圖行為，是本週主要網站諮詢意圖 KPI。 - data_quality_note: - metric_id: ga4_bounce_rate_pct - source: ga4 - funnel_stage: 網站品質 - current_value: 62.0 - previous_value: 67.0 - delta_abs: -5.0 - delta_pct: -7.46 - trend_direction: up - unit: % - business_interpretation: 跳出率越低越好；若流量成長但跳出也升高，代表承接頁品質需檢查。 - data_quality_note: - metric_id: google_ads_spend_twd - source: google_ads - funnel_stage: 廣告曝光/點擊 - current_value: 10448.91 - previous_value: 10135.34 - delta_abs: 313.57 - delta_pct: 3.09 - trend_direction: up - unit: TWD - business_interpretation: Google Ads 本週花費，需與 click_line / high-intent conversions 一起看。 - data_quality_note: - metric_id: google_ads_clicks - source: google_ads - funnel_stage: 廣告曝光/點擊 - current_value: 918 - previous_value: 1093 - delta_abs: -175.0 - delta_pct: -16.01 - trend_direction: down - unit: clicks - business_interpretation: Google Ads 導站點擊量。 - data_quality_note: - metric_id: google_ads_ctr_pct - source: google_ads - funnel_stage: 廣告曝光/點擊 - current_value: 3.34 - previous_value: 3.19 - delta_abs: 0.15 - delta_pct: 4.7 - trend_direction: up - unit: % - business_interpretation: CTR 反映素材與搜尋字詞匹配；Display/PMax 高 CTR 仍需查版位。 - data_quality_note: - metric_id: google_ads_avg_cpc_twd - source: google_ads - funnel_stage: 廣告效率 - current_value: 11.38 - previous_value: 9.27 - delta_abs: 2.11 - delta_pct: 22.76 - trend_direction: down - unit: TWD - business_interpretation: 平均 CPC 降低不等於諮詢品質提升，需對照 high-intent conversions。 - data_quality_note: - metric_id: google_ads_conversions - source: google_ads - funnel_stage: 平台轉換 - current_value: 16.0 - previous_value: 38.0 - delta_abs: -22.0 - delta_pct: -57.89 - trend_direction: down - unit: conversions - business_interpretation: Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。 - data_quality_note: - metric_id: search_console_clicks - source: search_console - funnel_stage: SEO 自然搜尋 - current_value: 70 - previous_value: 104 - delta_abs: -34.0 - delta_pct: -32.69 - trend_direction: down - unit: clicks - business_interpretation: 自然搜尋帶來的點擊量。 - data_quality_note: - metric_id: search_console_impressions - source: search_console - funnel_stage: SEO 自然搜尋 - current_value: 2126 - previous_value: 2374 - delta_abs: -248.0 - delta_pct: -10.45 - trend_direction: down - unit: impressions - business_interpretation: 自然搜尋曝光量，判斷內容覆蓋面。 - data_quality_note: - metric_id: search_console_ctr_pct - source: search_console - funnel_stage: SEO 自然搜尋 - current_value: 3.29 - previous_value: 4.38 - delta_abs: -1.09 - delta_pct: -24.89 - trend_direction: down - unit: % - business_interpretation: SEO CTR，受標題/描述與排名影響。 - data_quality_note: - metric_id: search_console_avg_position - source: search_console - funnel_stage: SEO 自然搜尋 - current_value: 12.47 - previous_value: 11.32 - delta_abs: 1.15 - delta_pct: 10.16 - trend_direction: down - unit: position - business_interpretation: 平均排名越低越好；需同時看機會字。 - data_quality_note: - metric_id: meta_ads_spend_twd - source: meta_ads - funnel_stage: 社群廣告 - current_value: 13354.0 - previous_value: 6747.0 - delta_abs: 6607.0 - delta_pct: 97.93 - trend_direction: up - unit: TWD - business_interpretation: Meta 投放花費；目前不可直接等同 LINE 好友成長。 - data_quality_note: - metric_id: meta_ads_clicks - source: meta_ads - funnel_stage: 社群廣告 - current_value: 905 - previous_value: 625 - delta_abs: 280.0 - delta_pct: 44.8 - trend_direction: up - unit: clicks - business_interpretation: Meta 點擊；需與 landing page views / messaging leads 分開判讀。 - data_quality_note: - metric_id: meta_ads_landing_page_views - source: meta_ads - funnel_stage: 社群廣告承接 - current_value: 0.0 - previous_value: 0.0 - delta_abs: 0.0 - delta_pct: None - trend_direction: flat - unit: views - business_interpretation: Meta landing page view；若低於 link clicks，代表頁面載入或點擊品質有落差。 - data_quality_note: - metric_id: meta_ads_leads_or_messages - source: meta_ads - funnel_stage: 社群諮詢 - current_value: 81.0 - previous_value: 75.0 - delta_abs: 6.0 - delta_pct: 8.0 - trend_direction: up - unit: leads/messages - business_interpretation: Meta API 可見的 leads/messages；若為 0，不能宣稱 Meta 直接帶來諮詢。 - data_quality_note: - metric_id: line_oa_followers_delta_total - source: line_oa - funnel_stage: LINE 好友新增 - current_value: 252 - previous_value: 285 - delta_abs: -33.0 - delta_pct: -11.58 - trend_direction: down - unit: followers - business_interpretation: 兩個 LINE OA 合計 followers 淨變化。 - data_quality_note: - metric_id: line_oa_targeted_reach_delta_total - source: line_oa - funnel_stage: 可觸及好友 - current_value: 18 - previous_value: 147 - delta_abs: -129.0 - delta_pct: -87.76 - trend_direction: down - unit: reachable users - business_interpretation: 兩個 LINE OA 合計可觸及好友淨變化。 - data_quality_note: - metric_id: line_oa_blocks_delta_total - source: line_oa - funnel_stage: 封鎖 - current_value: 230 - previous_value: 132 - delta_abs: 98.0 - delta_pct: 74.24 - trend_direction: down - unit: blocks - business_interpretation: 新增封鎖數，越低越好；需與新增好友一起判斷品質。 - data_quality_note: - metric_id: line_oa_block_ratio_total - source: line_oa - funnel_stage: 好友品質 - current_value: 47.72 - previous_value: 31.65 - delta_abs: 16.07 - delta_pct: 50.77 - trend_direction: down - unit: % - business_interpretation: 封鎖 / 估計新增好友比，>30% 為警訊。 - data_quality_note: ## CHANNEL_PERFORMANCE - Google Ads：{"label": "current", "start": "2026-10-12", "end": "2026-10-18", "cost_twd": 10448.91, "clicks": 918, "impressions": 27515, "ctr_pct": 3.34, "avg_cpc_twd": 11.38, "conversions": 16.0, "cost_per_conversion_twd": 653.06, "all_conversions": 500.0} - Meta Ads：{"label": "current", "start": "2026-10-12", "end": "2026-10-18", "spend_twd": 13354.0, "clicks": 905, "inline_link_clicks": 532, "leads": 81.0, "landing_page_views": 0.0, "missing_accounts": []} - GA4：{"label": "current", "start": "2026-10-12", "end": "2026-10-18", "sessions": 891, "active_users": 798, "new_users": 764, "bounce_rate_pct": 62.0, "avg_session_duration_sec": 82.42, "click_line": 30} - Search Console：{"label": "current", "start": "2026-10-12", "end": "2026-10-18", "clicks": 70, "impressions": 2126, "ctr_pct": 3.29, "average_position": 12.47} - LINE OA：{"label": "current", "start": "2026-10-12", "end": "2026-10-18", "followers_delta": 252, "targeted_reach_delta": 18, "blocks_delta": 230, "new_friends_est": 482, "block_ratio": 47.72, "missing_accounts": []} ## FUNNEL_DIAGNOSIS 廣告曝光/點擊 → 網站流量 → click_line → LINE 好友新增 → 封鎖 → 可觸及好友淨增加 → 諮詢/預約 - 已觀察：{"google_ads_impressions": 27515, "google_ads_clicks": 918, "meta_impressions": null, "meta_clicks": 905, "ga4_sessions": 891, "ga4_click_line": 30, "line_followers_delta_total": 252, "line_blocks_delta_total": 230, "line_targeted_reach_delta_total": 18} - 判讀：目前能證明網站 LINE 點擊與 OA 帳號層級好友變化，但尚不能把每位好友精準歸因到 Google / Meta / SEO。 ## TOP_3_PRIORITIZED_ACTIONS - rank: 1 - action_id: google_ads_conversion_quality_audit - title: 先校正 Google Ads 轉換品質，再判斷 CPA 是否真的改善 - priority_rationale: Google Ads 已回傳 conversion action composition；若 low-intent/local actions 佔比高，all conversions 會高估成效。 - cited_metrics: {"google_ads_conversions": {"metric_id": "google_ads_conversions", "source": "google_ads", "funnel_stage": "平台轉換", "current_value": 16.0, "previous_value": 38.0, "delta_abs": -22.0, "delta_pct": -57.89, "trend_direction": "down", "unit": "conversions", "business_interpretation": "Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。", "data_quality_note": ""}, "high_intent_actions": [{"conversion_action_name": "Clicks to call", "all_conversions": 12.0, "conversions": 0.0, "intent_class": "high_intent"}, {"conversion_action_name": "點擊網站任何按鈕LINE", "all_conversions": 11.0, "conversions": 11.0, "intent_class": "high_intent"}, {"conversion_action_name": "關之美診所網站 (web) click_line", "all_conversions": 9.0, "conversions": 0.0, "intent_class": "high_intent"}, {"conversion_action_name": "TechSol - page view on contact page 23082", "all_conversions": 5.0, "conversions": 0.0, "intent_class": "high_intent"}], "low_intent_or_local_actions": [{"conversion_action_name": "Local actions - Other engagements", "all_conversions": 414.0, "conversions": 0.0, "intent_class": "low_intent_or_local"}, {"conversion_action_name": "Local actions - Directions", "all_conversions": 28.0, "conversions": 5.0, "intent_class": "low_intent_or_local"}, {"conversion_action_name": "Local actions - Website visits", "all_conversions": 18.0, "conversions": 0.0, "intent_class": "low_intent_or_local"}, {"conversion_action_name": "Local actions - Menu views", "all_conversions": 2.0, "conversions": 0.0, "intent_class": "low_intent_or_local"}, {"conversion_action_name": "YouTube follow-on views", "all_conversions": 1.0, "conversions": 0.0, "intent_class": "unknown_or_mixed"}]} - platform_or_channel: Google Ads / GA4 - exact_next_step: 在 Google Ads 後台把 LINE click、來電、表單/預約列為主要轉換；Directions、profile、page view/engagement 類轉為次要觀察，並重算 search / PMax 的 high-intent CPA。 - owner_suggestion: 廣告投手 + Eric - expected_impact: 降低被低品質轉換誤導的預算配置風險，讓預算往真實諮詢意圖移動。 - validation_kpi: high_intent_conversions、GA4 click_line、high_intent CPA - risk_or_caveat: 重大出價/預算調整需人工確認；本報告不會自動修改廣告帳戶。 - confidence: high - rank: 2 - action_id: line_block_ratio_followup - title: 檢查 LINE 新竹/竹北加好友後承接與封鎖率 - priority_rationale: LINE OA 是最接近諮詢沉澱的節點；封鎖率若高，表示廣告承諾、分院導流或訊息節奏可能不匹配。 - cited_metrics: {"line_block_ratio_total": {"metric_id": "line_oa_block_ratio_total", "source": "line_oa", "funnel_stage": "好友品質", "current_value": 47.72, "previous_value": 31.65, "delta_abs": 16.07, "delta_pct": 50.77, "trend_direction": "down", "unit": "%", "business_interpretation": "封鎖 / 估計新增好友比，>30% 為警訊。", "data_quality_note": ""}, "line_accounts": {"hsinchu": {"label": "新竹", "status": "success", "weekly_trend_4w": [{"label": "week_minus_3", "start": "2026-09-21", "end": "2026-09-27", "start_snapshot": {"date": "2026-09-20", "status": "ready", "followers": 8957, "targeted_reaches": 5287, "blocks": 3601, "raw_status": "ready"}, "end_snapshot": {"date": "2026-09-27", "status": "ready", "followers": 9104, "targeted_reaches": 5292, "blocks": 3731, "raw_status": "ready"}, "followers_delta": 147, "targeted_reach_delta": 5, "blocks_delta": 130, "block_ratio": 46.93, "new_friends_est": 277, "unfriends_est": 130, "net_growth_est": 147, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, {"label": "week_minus_2", "start": "2026-09-28", "end": "2026-10-04", "start_snapshot": {"date": "2026-09-27", "status": "ready", "followers": 9104, "targeted_reaches": 5292, "blocks": 3731, "raw_status": "ready"}, "end_snapshot": {"date": "2026-10-04", "status": "ready", "followers": 9324, "targeted_reaches": 5425, "blocks": 3811, "raw_status": "ready"}, "followers_delta": 220, "targeted_reach_delta": 133, "blocks_delta": 80, "block_ratio": 26.67, "new_friends_est": 300, "unfriends_est": 80, "net_growth_est": 220, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, {"label": "week_minus_1", "start": "2026-10-05", "end": "2026-10-11", "start_snapshot": {"date": "2026-10-04", "status": "ready", "followers": 9324, "targeted_reaches": 5425, "blocks": 3811, "raw_status": "ready"}, "end_snapshot": {"date": "2026-10-11", "status": "ready", "followers": 9598, "targeted_reaches": 5566, "blocks": 3938, "raw_status": "ready"}, "followers_delta": 274, "targeted_reach_delta": 141, "blocks_delta": 127, "block_ratio": 31.67, "new_friends_est": 401, "unfriends_est": 127, "net_growth_est": 274, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, {"label": "current", "start": "2026-10-12", "end": "2026-10-18", "start_snapshot": {"date": "2026-10-11", "status": "ready", "followers": 9598, "targeted_reaches": 5566, "blocks": 3938, "raw_status": "ready"}, "end_snapshot": {"date": "2026-10-18", "status": "ready", "followers": 9837, "targeted_reaches": 5580, "blocks": 4159, "raw_status": "ready"}, "followers_delta": 239, "targeted_reach_delta": 14, "blocks_delta": 221, "block_ratio": 48.04, "new_friends_est": 460, "unfriends_est": 221, "net_growth_est": 239, "data_quality_note": "computed from cumulative LINE Insight snapshots"}], "snapshots": [{"date": "2026-09-20", "status": "ready", "followers": 8957, "targeted_reaches": 5287, "blocks": 3601, "raw_status": "ready"}, {"date": "2026-09-27", "status": "ready", "followers": 9104, "targeted_reaches": 5292, "blocks": 3731, "raw_status": "ready"}, {"date": "2026-10-04", "status": "ready", "followers": 9324, "targeted_reaches": 5425, "blocks": 3811, "raw_status": "ready"}, {"date": "2026-10-11", "status": "ready", "followers": 9598, "targeted_reaches": 5566, "blocks": 3938, "raw_status": "ready"}, {"date": "2026-10-18", "status": "ready", "followers": 9837, "targeted_reaches": 5580, "blocks": 4159, "raw_status": "ready"}, {"date": "2026-10-12", "status": "ready", "followers": 9634, "targeted_reaches": 5592, "blocks": 3947, "raw_status": "ready"}, {"date": 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"followers_delta": 239, "targeted_reach_delta": 14, "blocks_delta": 221, "block_ratio": 48.04, "new_friends_est": 460, "unfriends_est": 221, "net_growth_est": 239, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, "daily_metrics_current_week": [{"label": "daily", "start": "2026-10-12", "end": "2026-10-12", "start_snapshot": {"date": "2026-10-11", "status": "ready", "followers": 9598, "targeted_reaches": 5566, "blocks": 3938, "raw_status": "ready"}, "end_snapshot": {"date": "2026-10-12", "status": "ready", "followers": 9634, "targeted_reaches": 5592, "blocks": 3947, "raw_status": "ready"}, "followers_delta": 36, "targeted_reach_delta": 26, "blocks_delta": 9, "block_ratio": 20.0, "new_friends_est": 45, "unfriends_est": 9, "net_growth_est": 36, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, {"label": "daily", "start": "2026-10-13", "end": "2026-10-13", "start_snapshot": {"date": "2026-10-12", "status": "ready", "followers": 9634, 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"targeted_reaches": 5605, "blocks": 4110, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-18", "status": "ready", "followers": 9837, "targeted_reaches": 5580, "blocks": 4159, "raw_status": "ready" }, "followers_delta": 24, "targeted_reach_delta": -25, "blocks_delta": 49, "block_ratio": 67.12, "new_friends_est": 73, "unfriends_est": 49, "net_growth_est": 24, "data_quality_note": "computed from cumulative LINE Insight snapshots" } ], "error_or_missing_reason": null }, "zhubei": { "label": "竹北", "status": "success", "weekly_trend_4w": [ { "label": "week_minus_3", "start": "2026-09-21", "end": "2026-09-27", "start_snapshot": { "date": "2026-09-20", "status": "ready", "followers": 1315, "targeted_reaches": 829, "blocks": 476, "raw_status": "ready" }, "end_snapshot": { "date": "2026-09-27", "status": "ready", "followers": 1324, "targeted_reaches": 833, "blocks": 481, "raw_status": "ready" }, "followers_delta": 9, "targeted_reach_delta": 4, "blocks_delta": 5, "block_ratio": 35.71, "new_friends_est": 14, "unfriends_est": 5, "net_growth_est": 9, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "week_minus_2", "start": "2026-09-28", "end": "2026-10-04", "start_snapshot": { "date": "2026-09-27", "status": "ready", "followers": 1324, "targeted_reaches": 833, "blocks": 481, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-04", "status": "ready", "followers": 1335, "targeted_reaches": 839, "blocks": 484, "raw_status": "ready" }, "followers_delta": 11, "targeted_reach_delta": 6, "blocks_delta": 3, "block_ratio": 21.43, "new_friends_est": 14, "unfriends_est": 3, "net_growth_est": 11, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "week_minus_1", "start": "2026-10-05", "end": "2026-10-11", "start_snapshot": { "date": "2026-10-04", "status": "ready", "followers": 1335, "targeted_reaches": 839, "blocks": 484, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 1346, "targeted_reaches": 845, "blocks": 489, "raw_status": "ready" }, "followers_delta": 11, "targeted_reach_delta": 6, "blocks_delta": 5, "block_ratio": 31.25, "new_friends_est": 16, "unfriends_est": 5, "net_growth_est": 11, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "current", "start": "2026-10-12", "end": "2026-10-18", "start_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 1346, "targeted_reaches": 845, "blocks": 489, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-18", "status": "ready", "followers": 1359, "targeted_reaches": 849, "blocks": 498, "raw_status": "ready" }, "followers_delta": 13, "targeted_reach_delta": 4, "blocks_delta": 9, "block_ratio": 40.91, "new_friends_est": 22, "unfriends_est": 9, "net_growth_est": 13, "data_quality_note": "computed from cumulative LINE Insight snapshots" } ], "snapshots": [ { "date": "2026-09-20", "status": "ready", "followers": 1315, "targeted_reaches": 829, "blocks": 476, "raw_status": "ready" }, { "date": "2026-09-27", "status": "ready", "followers": 1324, "targeted_reaches": 833, "blocks": 481, "raw_status": "ready" }, { "date": "2026-10-04", "status": "ready", "followers": 1335, "targeted_reaches": 839, "blocks": 484, "raw_status": "ready" }, { "date": "2026-10-11", "status": "ready", "followers": 1346, "targeted_reaches": 845, "blocks": 489, "raw_status": "ready" }, { "date": "2026-10-18", "status": "ready", "followers": 1359, "targeted_reaches": 849, "blocks": 498, "raw_status": "ready" }, { "date": "2026-10-12", "status": "ready", "followers": 1346, "targeted_reaches": 844, "blocks": 490, "raw_status": "ready" }, { "date": "2026-10-13", "status": "ready", "followers": 1349, "targeted_reaches": 847, "blocks": 490, "raw_status": "ready" }, { "date": "2026-10-14", "status": "ready", "followers": 1350, "targeted_reaches": 847, "blocks": 491, "raw_status": "ready" }, { "date": "2026-10-15", "status": "ready", "followers": 1355, "targeted_reaches": 850, "blocks": 493, "raw_status": "ready" }, { "date": "2026-10-16", "status": "ready", "followers": 1359, "targeted_reaches": 852, "blocks": 495, "raw_status": "ready" }, { "date": "2026-10-17", "status": "ready", "followers": 1359, "targeted_reaches": 851, "blocks": 496, "raw_status": "ready" } ], "current_week": { "label": "current", "start": "2026-10-12", "end": "2026-10-18", "start_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 1346, "targeted_reaches": 845, "blocks": 489, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-18", "status": "ready", "followers": 1359, "targeted_reaches": 849, "blocks": 498, "raw_status": "ready" }, "followers_delta": 13, "targeted_reach_delta": 4, "blocks_delta": 9, "block_ratio": 40.91, "new_friends_est": 22, "unfriends_est": 9, "net_growth_est": 13, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, "daily_metrics_current_week": [ { "label": "daily", "start": "2026-10-12", "end": "2026-10-12", "start_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 1346, "targeted_reaches": 845, "blocks": 489, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-12", "status": "ready", "followers": 1346, "targeted_reaches": 844, "blocks": 490, "raw_status": "ready" }, "followers_delta": 0, "targeted_reach_delta": -1, "blocks_delta": 1, "block_ratio": 100.0, "new_friends_est": 1, "unfriends_est": 1, "net_growth_est": 0, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-13", "end": "2026-10-13", "start_snapshot": { "date": "2026-10-12", "status": "ready", "followers": 1346, "targeted_reaches": 844, "blocks": 490, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-13", "status": "ready", "followers": 1349, "targeted_reaches": 847, "blocks": 490, "raw_status": "ready" }, "followers_delta": 3, "targeted_reach_delta": 3, "blocks_delta": 0, "block_ratio": 0.0, "new_friends_est": 3, "unfriends_est": 0, "net_growth_est": 3, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-14", "end": "2026-10-14", "start_snapshot": { "date": "2026-10-13", "status": "ready", "followers": 1349, "targeted_reaches": 847, "blocks": 490, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-14", "status": "ready", "followers": 1350, "targeted_reaches": 847, "blocks": 491, "raw_status": "ready" }, "followers_delta": 1, "targeted_reach_delta": 0, "blocks_delta": 1, "block_ratio": 50.0, "new_friends_est": 2, "unfriends_est": 1, "net_growth_est": 1, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-15", "end": "2026-10-15", "start_snapshot": { "date": "2026-10-14", "status": "ready", "followers": 1350, "targeted_reaches": 847, "blocks": 491, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-15", "status": "ready", "followers": 1355, "targeted_reaches": 850, "blocks": 493, "raw_status": "ready" }, "followers_delta": 5, "targeted_reach_delta": 3, "blocks_delta": 2, "block_ratio": 28.57, "new_friends_est": 7, "unfriends_est": 2, "net_growth_est": 5, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-16", "end": "2026-10-16", "start_snapshot": { "date": "2026-10-15", "status": "ready", "followers": 1355, "targeted_reaches": 850, "blocks": 493, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-16", "status": "ready", "followers": 1359, "targeted_reaches": 852, "blocks": 495, "raw_status": "ready" }, "followers_delta": 4, "targeted_reach_delta": 2, "blocks_delta": 2, "block_ratio": 33.33, "new_friends_est": 6, "unfriends_est": 2, "net_growth_est": 4, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-17", "end": "2026-10-17", "start_snapshot": { "date": "2026-10-16", "status": "ready", "followers": 1359, "targeted_reaches": 852, "blocks": 495, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-17", "status": "ready", "followers": 1359, "targeted_reaches": 851, "blocks": 496, "raw_status": "ready" }, "followers_delta": 0, "targeted_reach_delta": -1, "blocks_delta": 1, "block_ratio": 100.0, "new_friends_est": 1, "unfriends_est": 1, "net_growth_est": 0, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-18", "end": "2026-10-18", "start_snapshot": { "date": "2026-10-17", "status": "ready", "followers": 1359, "targeted_reaches": 851, "blocks": 496, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-18", "status": "ready", "followers": 1359, "targeted_reaches": 849, "blocks": 498, "raw_status": "ready" }, "followers_delta": 0, "targeted_reach_delta": -2, "blocks_delta": 2, "block_ratio": 100.0, "new_friends_est": 2, "unfriends_est": 2, "net_growth_est": 0, "data_quality_note": "computed from cumulative LINE Insight snapshots" } ], "error_or_missing_reason": null } }, "follower_deltas": { "hsinchu": { "label": "current", "start": "2026-10-12", "end": "2026-10-18", "start_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 9598, "targeted_reaches": 5566, "blocks": 3938, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-18", "status": "ready", "followers": 9837, "targeted_reaches": 5580, "blocks": 4159, "raw_status": "ready" }, "followers_delta": 239, "targeted_reach_delta": 14, "blocks_delta": 221, "block_ratio": 48.04, "new_friends_est": 460, "unfriends_est": 221, "net_growth_est": 239, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, "zhubei": { "label": "current", "start": "2026-10-12", "end": "2026-10-18", "start_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 1346, "targeted_reaches": 845, "blocks": 489, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-18", "status": "ready", "followers": 1359, "targeted_reaches": 849, "blocks": 498, "raw_status": "ready" }, "followers_delta": 13, "targeted_reach_delta": 4, "blocks_delta": 9, "block_ratio": 40.91, "new_friends_est": 22, "unfriends_est": 9, "net_growth_est": 13, "data_quality_note": "computed from cumulative LINE Insight snapshots" } }, "targeted_reach_deltas": { "hsinchu": 14, "zhubei": 4 }, "block_deltas": { "hsinchu": 221, "zhubei": 9 }, "block_ratio": { "hsinchu": 48.04, "zhubei": 40.91 }, "weekly_trend_4w": [ { "label": "week_minus_3", "start": "2026-09-21", "end": "2026-09-27", "followers_delta": 156, "targeted_reach_delta": 9, "blocks_delta": 135, "new_friends_est": 291, "block_ratio": 46.39, "missing_accounts": [] }, { "label": "week_minus_2", "start": "2026-09-28", "end": "2026-10-04", "followers_delta": 231, "targeted_reach_delta": 139, "blocks_delta": 83, "new_friends_est": 314, "block_ratio": 26.43, "missing_accounts": [] }, { "label": "week_minus_1", "start": "2026-10-05", "end": "2026-10-11", "followers_delta": 285, "targeted_reach_delta": 147, "blocks_delta": 132, "new_friends_est": 417, "block_ratio": 31.65, "missing_accounts": [] }, { "label": "current", "start": "2026-10-12", "end": "2026-10-18", "followers_delta": 252, "targeted_reach_delta": 18, "blocks_delta": 230, "new_friends_est": 482, "block_ratio": 47.72, "missing_accounts": [] } ], "daily_metrics_current_week": [ { "date": "2026-10-12", "followers_delta": 36, "targeted_reach_delta": 25, "blocks_delta": 10, "new_friends_est": 46, "block_ratio": 21.74, "missing_accounts": [] }, { "date": "2026-10-13", "followers_delta": 37, "targeted_reach_delta": 29, "blocks_delta": 8, "new_friends_est": 45, "block_ratio": 17.78, "missing_accounts": [] }, { "date": "2026-10-14", "followers_delta": 39, "targeted_reach_delta": -2, "blocks_delta": 41, "new_friends_est": 80, "block_ratio": 51.25, "missing_accounts": [] }, { "date": "2026-10-15", "followers_delta": 41, "targeted_reach_delta": 6, "blocks_delta": 34, "new_friends_est": 75, "block_ratio": 45.33, "missing_accounts": [] }, { "date": "2026-10-16", "followers_delta": 43, "targeted_reach_delta": -12, "blocks_delta": 54, "new_friends_est": 97, "block_ratio": 55.67, "missing_accounts": [] }, { "date": "2026-10-17", "followers_delta": 32, "targeted_reach_delta": -1, "blocks_delta": 32, "new_friends_est": 64, "block_ratio": 50.0, "missing_accounts": [] }, { "date": "2026-10-18", "followers_delta": 24, "targeted_reach_delta": -27, "blocks_delta": 51, "new_friends_est": 75, "block_ratio": 68.0, "missing_accounts": [] } ], "insights": [], "data_quality_note": "LINE OA cumulative snapshots queried separately for 新竹 and 竹北.", "error_or_missing_reason": null, "trend_analysis_4w": [ { "metric": "followers_delta", "values": [ 156, 231, 285, 252 ], "current_vs_4w_avg_pct": 9.09, "current_vs_previous_pct": -11.58, "missing_weeks": [], "consecutive_marker": "down" }, { "metric": "targeted_reach_delta", "values": [ 9, 139, 147, 18 ], "current_vs_4w_avg_pct": -77.0, "current_vs_previous_pct": -87.76, "missing_weeks": [], "consecutive_marker": "down" }, { "metric": "blocks_delta", "values": [ 135, 83, 132, 230 ], "current_vs_4w_avg_pct": 58.62, "current_vs_previous_pct": 74.24, "missing_weeks": [], "consecutive_marker": "down" }, { "metric": "block_ratio", "values": [ 46.39, 26.43, 31.65, 47.72 ], "current_vs_4w_avg_pct": 25.41, "current_vs_previous_pct": 50.77, "missing_weeks": [], "consecutive_marker": "down" } ] }, "kpis": [ { "metric_id": "ga4_sessions", "source": "ga4", "funnel_stage": "網站流量", "current_value": 891, "previous_value": 974, "delta_abs": -83.0, "delta_pct": -8.52, "trend_direction": "down", "unit": "sessions", "business_interpretation": "網站總工作階段變化，代表整體承接量。", "data_quality_note": "" }, { "metric_id": "ga4_active_users", "source": "ga4", "funnel_stage": "網站流量", "current_value": 798, "previous_value": 854, "delta_abs": -56.0, "delta_pct": -6.56, "trend_direction": "down", "unit": "users", "business_interpretation": "實際使用者變化，用來判斷是否只是重複訪問。", "data_quality_note": "" }, { "metric_id": "ga4_click_line", "source": "ga4", "funnel_stage": "LINE 意圖", "current_value": 30, "previous_value": 53, "delta_abs": -23.0, "delta_pct": -43.4, "trend_direction": "down", "unit": "events", "business_interpretation": "網站上點擊 LINE 的高意圖行為，是本週主要網站諮詢意圖 KPI。", "data_quality_note": "" }, { "metric_id": "ga4_bounce_rate_pct", "source": "ga4", "funnel_stage": "網站品質", "current_value": 62.0, "previous_value": 67.0, "delta_abs": -5.0, "delta_pct": -7.46, "trend_direction": "up", "unit": "%", "business_interpretation": "跳出率越低越好；若流量成長但跳出也升高，代表承接頁品質需檢查。", "data_quality_note": "" }, { "metric_id": "google_ads_spend_twd", "source": "google_ads", "funnel_stage": "廣告曝光/點擊", "current_value": 10448.91, "previous_value": 10135.34, "delta_abs": 313.57, "delta_pct": 3.09, "trend_direction": "up", "unit": "TWD", "business_interpretation": "Google Ads 本週花費，需與 click_line / high-intent conversions 一起看。", "data_quality_note": "" }, { "metric_id": "google_ads_clicks", "source": "google_ads", "funnel_stage": "廣告曝光/點擊", "current_value": 918, "previous_value": 1093, "delta_abs": -175.0, "delta_pct": -16.01, "trend_direction": "down", "unit": "clicks", "business_interpretation": "Google Ads 導站點擊量。", "data_quality_note": "" }, { "metric_id": "google_ads_ctr_pct", "source": "google_ads", "funnel_stage": "廣告曝光/點擊", "current_value": 3.34, "previous_value": 3.19, "delta_abs": 0.15, "delta_pct": 4.7, "trend_direction": "up", "unit": "%", "business_interpretation": "CTR 反映素材與搜尋字詞匹配；Display/PMax 高 CTR 仍需查版位。", "data_quality_note": "" }, { "metric_id": "google_ads_avg_cpc_twd", "source": "google_ads", "funnel_stage": "廣告效率", "current_value": 11.38, "previous_value": 9.27, "delta_abs": 2.11, "delta_pct": 22.76, "trend_direction": "down", "unit": "TWD", "business_interpretation": "平均 CPC 降低不等於諮詢品質提升，需對照 high-intent conversions。", "data_quality_note": "" }, { "metric_id": "google_ads_conversions", "source": "google_ads", "funnel_stage": "平台轉換", "current_value": 16.0, "previous_value": 38.0, "delta_abs": -22.0, "delta_pct": -57.89, "trend_direction": "down", "unit": "conversions", "business_interpretation": "Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。", "data_quality_note": "" }, { "metric_id": "search_console_clicks", "source": "search_console", "funnel_stage": "SEO 自然搜尋", "current_value": 70, "previous_value": 104, "delta_abs": -34.0, "delta_pct": -32.69, "trend_direction": "down", "unit": "clicks", "business_interpretation": "自然搜尋帶來的點擊量。", "data_quality_note": "" }, { "metric_id": "search_console_impressions", "source": "search_console", "funnel_stage": "SEO 自然搜尋", "current_value": 2126, "previous_value": 2374, "delta_abs": -248.0, "delta_pct": -10.45, "trend_direction": "down", "unit": "impressions", "business_interpretation": "自然搜尋曝光量，判斷內容覆蓋面。", "data_quality_note": "" }, { "metric_id": "search_console_ctr_pct", "source": "search_console", "funnel_stage": "SEO 自然搜尋", "current_value": 3.29, "previous_value": 4.38, "delta_abs": -1.09, "delta_pct": -24.89, "trend_direction": "down", "unit": "%", "business_interpretation": "SEO CTR，受標題/描述與排名影響。", "data_quality_note": "" }, { "metric_id": "search_console_avg_position", "source": "search_console", "funnel_stage": "SEO 自然搜尋", "current_value": 12.47, "previous_value": 11.32, "delta_abs": 1.15, "delta_pct": 10.16, "trend_direction": "down", "unit": "position", "business_interpretation": "平均排名越低越好；需同時看機會字。", "data_quality_note": "" }, { "metric_id": "meta_ads_spend_twd", "source": "meta_ads", "funnel_stage": "社群廣告", "current_value": 13354.0, "previous_value": 6747.0, "delta_abs": 6607.0, "delta_pct": 97.93, "trend_direction": "up", "unit": "TWD", "business_interpretation": "Meta 投放花費；目前不可直接等同 LINE 好友成長。", "data_quality_note": "" }, { "metric_id": "meta_ads_clicks", "source": "meta_ads", "funnel_stage": "社群廣告", "current_value": 905, "previous_value": 625, "delta_abs": 280.0, "delta_pct": 44.8, "trend_direction": "up", "unit": "clicks", "business_interpretation": "Meta 點擊；需與 landing page views / messaging leads 分開判讀。", "data_quality_note": "" }, { "metric_id": "meta_ads_landing_page_views", "source": "meta_ads", "funnel_stage": "社群廣告承接", "current_value": 0.0, "previous_value": 0.0, "delta_abs": 0.0, "delta_pct": null, "trend_direction": "flat", "unit": "views", "business_interpretation": "Meta landing page view；若低於 link clicks，代表頁面載入或點擊品質有落差。", "data_quality_note": "" }, { "metric_id": "meta_ads_leads_or_messages", "source": "meta_ads", "funnel_stage": "社群諮詢", "current_value": 81.0, "previous_value": 75.0, "delta_abs": 6.0, "delta_pct": 8.0, "trend_direction": "up", "unit": "leads/messages", "business_interpretation": "Meta API 可見的 leads/messages；若為 0，不能宣稱 Meta 直接帶來諮詢。", "data_quality_note": "" }, { "metric_id": "line_oa_followers_delta_total", "source": "line_oa", "funnel_stage": "LINE 好友新增", "current_value": 252, "previous_value": 285, "delta_abs": -33.0, "delta_pct": -11.58, "trend_direction": "down", "unit": "followers", "business_interpretation": "兩個 LINE OA 合計 followers 淨變化。", "data_quality_note": "" }, { "metric_id": "line_oa_targeted_reach_delta_total", "source": "line_oa", "funnel_stage": "可觸及好友", "current_value": 18, "previous_value": 147, "delta_abs": -129.0, "delta_pct": -87.76, "trend_direction": "down", "unit": "reachable users", "business_interpretation": "兩個 LINE OA 合計可觸及好友淨變化。", "data_quality_note": "" }, { "metric_id": "line_oa_blocks_delta_total", "source": "line_oa", "funnel_stage": "封鎖", "current_value": 230, "previous_value": 132, "delta_abs": 98.0, "delta_pct": 74.24, "trend_direction": "down", "unit": "blocks", "business_interpretation": "新增封鎖數，越低越好；需與新增好友一起判斷品質。", "data_quality_note": "" }, { "metric_id": "line_oa_block_ratio_total", "source": "line_oa", "funnel_stage": "好友品質", "current_value": 47.72, "previous_value": 31.65, "delta_abs": 16.07, "delta_pct": 50.77, "trend_direction": "down", "unit": "%", "business_interpretation": "封鎖 / 估計新增好友比，>30% 為警訊。", "data_quality_note": "" } ], "channels": { "google_ads": { "spend_twd": 10448.91, "clicks": 918, "conversions": 16.0 }, "meta_ads": { "label": "current", "start": "2026-10-12", "end": "2026-10-18", "spend_twd": 13354.0, "clicks": 905, "inline_link_clicks": 532, "leads": 81.0, "landing_page_views": 0.0, "missing_accounts": [] }, "organic_search": { "label": "current", "start": "2026-10-12", "end": "2026-10-18", "clicks": 70, "impressions": 2126, "ctr_pct": 3.29, "average_position": 12.47 }, "website": { "label": "current", "start": "2026-10-12", "end": "2026-10-18", "sessions": 891, "active_users": 798, "new_users": 764, "bounce_rate_pct": 62.0, "avg_session_duration_sec": 82.42, "click_line": 30 }, "line_oa": { "label": "current", "start": "2026-10-12", "end": "2026-10-18", "followers_delta": 252, "targeted_reach_delta": 18, "blocks_delta": 230, "new_friends_est": 482, "block_ratio": 47.72, "missing_accounts": [] } }, "funnel": { "funnel_text": "廣告曝光/點擊 → 網站流量 → click_line → LINE 好友新增 → 封鎖 → 可觸及好友淨增加 → 諮詢/預約", "observed_current_week": { "google_ads_impressions": 27515, "google_ads_clicks": 918, "meta_impressions": null, "meta_clicks": 905, "ga4_sessions": 891, "ga4_click_line": 30, "line_followers_delta_total": 252, "line_blocks_delta_total": 230, "line_targeted_reach_delta_total": 18 }, "interpretation_note": "LINE OA deltas are account-level and cannot prove per-channel friend attribution without UTM / LINE account parameters." }, "prioritized_actions": [ { "rank": 1, "action_id": "google_ads_conversion_quality_audit", "title": "先校正 Google Ads 轉換品質，再判斷 CPA 是否真的改善", "priority_rationale": "Google Ads 已回傳 conversion action composition；若 low-intent/local actions 佔比高，all conversions 會高估成效。", "cited_metrics": { "google_ads_conversions": { "metric_id": "google_ads_conversions", "source": "google_ads", "funnel_stage": "平台轉換", "current_value": 16.0, "previous_value": 38.0, "delta_abs": -22.0, "delta_pct": -57.89, "trend_direction": "down", "unit": "conversions", "business_interpretation": "Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。", "data_quality_note": "" }, "high_intent_actions": [ { "conversion_action_name": "Clicks to call", "all_conversions": 12.0, "conversions": 0.0, "intent_class": "high_intent" }, { "conversion_action_name": "點擊網站任何按鈕LINE", "all_conversions": 11.0, "conversions": 11.0, "intent_class": "high_intent" }, { "conversion_action_name": "關之美診所網站 (web) click_line", "all_conversions": 9.0, "conversions": 0.0, "intent_class": "high_intent" }, { "conversion_action_name": "TechSol - page view on contact page 23082", "all_conversions": 5.0, "conversions": 0.0, "intent_class": "high_intent" } ], "low_intent_or_local_actions": [ { "conversion_action_name": "Local actions - Other engagements", "all_conversions": 414.0, "conversions": 0.0, "intent_class": "low_intent_or_local" }, { "conversion_action_name": "Local actions - Directions", "all_conversions": 28.0, "conversions": 5.0, "intent_class": "low_intent_or_local" }, { "conversion_action_name": "Local actions - Website visits", "all_conversions": 18.0, "conversions": 0.0, "intent_class": "low_intent_or_local" }, { "conversion_action_name": "Local actions - Menu views", "all_conversions": 2.0, "conversions": 0.0, "intent_class": "low_intent_or_local" }, { "conversion_action_name": "YouTube follow-on views", "all_conversions": 1.0, "conversions": 0.0, "intent_class": "unknown_or_mixed" } ] }, "platform_or_channel": "Google Ads / GA4", "exact_next_step": "在 Google Ads 後台把 LINE click、來電、表單/預約列為主要轉換；Directions、profile、page view/engagement 類轉為次要觀察，並重算 search / PMax 的 high-intent CPA。", "owner_suggestion": "廣告投手 + Eric", "expected_impact": "降低被低品質轉換誤導的預算配置風險，讓預算往真實諮詢意圖移動。", "validation_kpi": "high_intent_conversions、GA4 click_line、high_intent CPA", "risk_or_caveat": "重大出價/預算調整需人工確認；本報告不會自動修改廣告帳戶。", "confidence": "high" }, { "rank": 2, "action_id": "line_block_ratio_followup", "title": "檢查 LINE 新竹/竹北加好友後承接與封鎖率", "priority_rationale": "LINE OA 是最接近諮詢沉澱的節點；封鎖率若高，表示廣告承諾、分院導流或訊息節奏可能不匹配。", "cited_metrics": { "line_block_ratio_total": { "metric_id": "line_oa_block_ratio_total", "source": "line_oa", "funnel_stage": "好友品質", "current_value": 47.72, "previous_value": 31.65, "delta_abs": 16.07, "delta_pct": 50.77, "trend_direction": "down", "unit": "%", "business_interpretation": "封鎖 / 估計新增好友比，>30% 為警訊。", "data_quality_note": "" }, "line_accounts": { "hsinchu": { "label": "新竹", "status": "success", "weekly_trend_4w": [ { "label": "week_minus_3", "start": "2026-09-21", "end": "2026-09-27", "start_snapshot": { "date": "2026-09-20", "status": "ready", "followers": 8957, "targeted_reaches": 5287, "blocks": 3601, "raw_status": "ready" }, "end_snapshot": { "date": "2026-09-27", "status": "ready", "followers": 9104, "targeted_reaches": 5292, "blocks": 3731, "raw_status": "ready" }, "followers_delta": 147, "targeted_reach_delta": 5, "blocks_delta": 130, "block_ratio": 46.93, "new_friends_est": 277, "unfriends_est": 130, "net_growth_est": 147, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "week_minus_2", "start": "2026-09-28", "end": "2026-10-04", "start_snapshot": { "date": "2026-09-27", "status": "ready", "followers": 9104, "targeted_reaches": 5292, "blocks": 3731, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-04", "status": "ready", "followers": 9324, "targeted_reaches": 5425, "blocks": 3811, "raw_status": "ready" }, "followers_delta": 220, "targeted_reach_delta": 133, "blocks_delta": 80, "block_ratio": 26.67, "new_friends_est": 300, "unfriends_est": 80, "net_growth_est": 220, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "week_minus_1", "start": "2026-10-05", "end": "2026-10-11", "start_snapshot": { "date": "2026-10-04", "status": "ready", "followers": 9324, "targeted_reaches": 5425, "blocks": 3811, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 9598, "targeted_reaches": 5566, "blocks": 3938, "raw_status": "ready" }, "followers_delta": 274, "targeted_reach_delta": 141, "blocks_delta": 127, "block_ratio": 31.67, "new_friends_est": 401, "unfriends_est": 127, "net_growth_est": 274, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "current", "start": "2026-10-12", "end": "2026-10-18", "start_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 9598, "targeted_reaches": 5566, "blocks": 3938, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-18", "status": "ready", "followers": 9837, "targeted_reaches": 5580, "blocks": 4159, "raw_status": "ready" }, "followers_delta": 239, "targeted_reach_delta": 14, "blocks_delta": 221, "block_ratio": 48.04, "new_friends_est": 460, "unfriends_est": 221, "net_growth_est": 239, "data_quality_note": "computed from cumulative LINE Insight snapshots" } ], "snapshots": [ { "date": "2026-09-20", "status": "ready", "followers": 8957, "targeted_reaches": 5287, "blocks": 3601, "raw_status": "ready" }, { "date": "2026-09-27", "status": "ready", "followers": 9104, "targeted_reaches": 5292, "blocks": 3731, "raw_status": "ready" }, { "date": "2026-10-04", "status": "ready", "followers": 9324, "targeted_reaches": 5425, "blocks": 3811, "raw_status": "ready" }, { "date": "2026-10-11", "status": "ready", "followers": 9598, "targeted_reaches": 5566, "blocks": 3938, "raw_status": "ready" }, { "date": "2026-10-18", "status": "ready", "followers": 9837, "targeted_reaches": 5580, "blocks": 4159, "raw_status": "ready" }, { "date": "2026-10-12", "status": "ready", "followers": 9634, "targeted_reaches": 5592, "blocks": 3947, "raw_status": "ready" }, { "date": "2026-10-13", "status": "ready", "followers": 9668, "targeted_reaches": 5618, "blocks": 3955, "raw_status": "ready" }, { "date": "2026-10-14", "status": "ready", "followers": 9706, "targeted_reaches": 5616, "blocks": 3995, "raw_status": "ready" }, { "date": "2026-10-15", "status": "ready", "followers": 9742, "targeted_reaches": 5619, "blocks": 4027, "raw_status": "ready" }, { "date": "2026-10-16", "status": "ready", "followers": 9781, "targeted_reaches": 5605, "blocks": 4079, "raw_status": "ready" }, { "date": "2026-10-17", "status": "ready", "followers": 9813, "targeted_reaches": 5605, "blocks": 4110, "raw_status": "ready" } ], "current_week": { "label": "current", "start": "2026-10-12", "end": "2026-10-18", "start_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 9598, "targeted_reaches": 5566, "blocks": 3938, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-18", "status": "ready", "followers": 9837, "targeted_reaches": 5580, "blocks": 4159, "raw_status": "ready" }, "followers_delta": 239, "targeted_reach_delta": 14, "blocks_delta": 221, "block_ratio": 48.04, "new_friends_est": 460, "unfriends_est": 221, "net_growth_est": 239, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, "daily_metrics_current_week": [ { "label": "daily", "start": "2026-10-12", "end": "2026-10-12", "start_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 9598, "targeted_reaches": 5566, "blocks": 3938, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-12", "status": "ready", "followers": 9634, "targeted_reaches": 5592, "blocks": 3947, "raw_status": "ready" }, "followers_delta": 36, "targeted_reach_delta": 26, "blocks_delta": 9, "block_ratio": 20.0, "new_friends_est": 45, "unfriends_est": 9, "net_growth_est": 36, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-13", "end": "2026-10-13", "start_snapshot": { "date": "2026-10-12", "status": "ready", "followers": 9634, "targeted_reaches": 5592, "blocks": 3947, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-13", "status": "ready", "followers": 9668, "targeted_reaches": 5618, "blocks": 3955, "raw_status": "ready" }, "followers_delta": 34, "targeted_reach_delta": 26, "blocks_delta": 8, "block_ratio": 19.05, "new_friends_est": 42, "unfriends_est": 8, "net_growth_est": 34, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-14", "end": "2026-10-14", "start_snapshot": { "date": "2026-10-13", "status": "ready", "followers": 9668, "targeted_reaches": 5618, "blocks": 3955, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-14", "status": "ready", "followers": 9706, "targeted_reaches": 5616, "blocks": 3995, "raw_status": "ready" }, "followers_delta": 38, "targeted_reach_delta": -2, "blocks_delta": 40, "block_ratio": 51.28, "new_friends_est": 78, "unfriends_est": 40, "net_growth_est": 38, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-15", "end": "2026-10-15", "start_snapshot": { "date": "2026-10-14", "status": "ready", "followers": 9706, "targeted_reaches": 5616, "blocks": 3995, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-15", "status": "ready", "followers": 9742, "targeted_reaches": 5619, "blocks": 4027, "raw_status": "ready" }, "followers_delta": 36, "targeted_reach_delta": 3, "blocks_delta": 32, "block_ratio": 47.06, "new_friends_est": 68, "unfriends_est": 32, "net_growth_est": 36, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-16", "end": "2026-10-16", "start_snapshot": { "date": "2026-10-15", "status": "ready", "followers": 9742, "targeted_reaches": 5619, "blocks": 4027, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-16", "status": "ready", "followers": 9781, "targeted_reaches": 5605, "blocks": 4079, "raw_status": "ready" }, "followers_delta": 39, "targeted_reach_delta": -14, "blocks_delta": 52, "block_ratio": 57.14, "new_friends_est": 91, "unfriends_est": 52, "net_growth_est": 39, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-17", "end": "2026-10-17", "start_snapshot": { "date": "2026-10-16", "status": "ready", "followers": 9781, "targeted_reaches": 5605, "blocks": 4079, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-17", "status": "ready", "followers": 9813, "targeted_reaches": 5605, "blocks": 4110, "raw_status": "ready" }, "followers_delta": 32, "targeted_reach_delta": 0, "blocks_delta": 31, "block_ratio": 49.21, "new_friends_est": 63, "unfriends_est": 31, "net_growth_est": 32, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-18", "end": "2026-10-18", "start_snapshot": { "date": "2026-10-17", "status": "ready", "followers": 9813, "targeted_reaches": 5605, "blocks": 4110, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-18", "status": "ready", "followers": 9837, "targeted_reaches": 5580, "blocks": 4159, "raw_status": "ready" }, "followers_delta": 24, "targeted_reach_delta": -25, "blocks_delta": 49, "block_ratio": 67.12, "new_friends_est": 73, "unfriends_est": 49, "net_growth_est": 24, "data_quality_note": "computed from cumulative LINE Insight snapshots" } ], "error_or_missing_reason": null }, "zhubei": { "label": "竹北", "status": "success", "weekly_trend_4w": [ { "label": "week_minus_3", "start": "2026-09-21", "end": "2026-09-27", "start_snapshot": { "date": "2026-09-20", "status": "ready", "followers": 1315, "targeted_reaches": 829, "blocks": 476, "raw_status": "ready" }, "end_snapshot": { "date": "2026-09-27", "status": "ready", "followers": 1324, "targeted_reaches": 833, "blocks": 481, "raw_status": "ready" }, "followers_delta": 9, "targeted_reach_delta": 4, "blocks_delta": 5, "block_ratio": 35.71, "new_friends_est": 14, "unfriends_est": 5, "net_growth_est": 9, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "week_minus_2", "start": "2026-09-28", "end": "2026-10-04", "start_snapshot": { "date": "2026-09-27", "status": "ready", "followers": 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cumulative LINE Insight snapshots" }, { "label": "current", "start": "2026-10-12", "end": "2026-10-18", "start_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 1346, "targeted_reaches": 845, "blocks": 489, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-18", "status": "ready", "followers": 1359, "targeted_reaches": 849, "blocks": 498, "raw_status": "ready" }, "followers_delta": 13, "targeted_reach_delta": 4, "blocks_delta": 9, "block_ratio": 40.91, "new_friends_est": 22, "unfriends_est": 9, "net_growth_est": 13, "data_quality_note": "computed from cumulative LINE Insight snapshots" } ], "snapshots": [ { "date": "2026-09-20", "status": "ready", "followers": 1315, "targeted_reaches": 829, "blocks": 476, "raw_status": "ready" }, { "date": "2026-09-27", "status": "ready", "followers": 1324, "targeted_reaches": 833, "blocks": 481, "raw_status": "ready" }, { "date": "2026-10-04", "status": "ready", "followers": 1335, "targeted_reaches": 839, "blocks": 484, 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"blocks": 496, "raw_status": "ready" } ], "current_week": { "label": "current", "start": "2026-10-12", "end": "2026-10-18", "start_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 1346, "targeted_reaches": 845, "blocks": 489, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-18", "status": "ready", "followers": 1359, "targeted_reaches": 849, "blocks": 498, "raw_status": "ready" }, "followers_delta": 13, "targeted_reach_delta": 4, "blocks_delta": 9, "block_ratio": 40.91, "new_friends_est": 22, "unfriends_est": 9, "net_growth_est": 13, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, "daily_metrics_current_week": [ { "label": "daily", "start": "2026-10-12", "end": "2026-10-12", "start_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 1346, "targeted_reaches": 845, "blocks": 489, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-12", "status": "ready", "followers": 1346, "targeted_reaches": 844, "blocks": 490, "raw_status": "ready" }, "followers_delta": 0, "targeted_reach_delta": -1, "blocks_delta": 1, "block_ratio": 100.0, "new_friends_est": 1, "unfriends_est": 1, "net_growth_est": 0, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-13", "end": "2026-10-13", "start_snapshot": { "date": "2026-10-12", "status": "ready", "followers": 1346, "targeted_reaches": 844, "blocks": 490, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-13", "status": "ready", "followers": 1349, "targeted_reaches": 847, "blocks": 490, "raw_status": "ready" }, "followers_delta": 3, "targeted_reach_delta": 3, "blocks_delta": 0, "block_ratio": 0.0, "new_friends_est": 3, "unfriends_est": 0, "net_growth_est": 3, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-14", "end": "2026-10-14", "start_snapshot": { "date": "2026-10-13", "status": "ready", "followers": 1349, "targeted_reaches": 847, "blocks": 490, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-14", "status": "ready", "followers": 1350, "targeted_reaches": 847, "blocks": 491, "raw_status": "ready" }, "followers_delta": 1, "targeted_reach_delta": 0, "blocks_delta": 1, "block_ratio": 50.0, "new_friends_est": 2, "unfriends_est": 1, "net_growth_est": 1, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-15", "end": "2026-10-15", "start_snapshot": { "date": "2026-10-14", "status": "ready", "followers": 1350, "targeted_reaches": 847, "blocks": 491, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-15", "status": "ready", "followers": 1355, "targeted_reaches": 850, "blocks": 493, "raw_status": "ready" }, "followers_delta": 5, "targeted_reach_delta": 3, "blocks_delta": 2, "block_ratio": 28.57, "new_friends_est": 7, "unfriends_est": 2, "net_growth_est": 5, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-16", "end": "2026-10-16", "start_snapshot": { "date": "2026-10-15", "status": "ready", "followers": 1355, "targeted_reaches": 850, "blocks": 493, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-16", "status": "ready", "followers": 1359, "targeted_reaches": 852, "blocks": 495, "raw_status": "ready" }, "followers_delta": 4, "targeted_reach_delta": 2, "blocks_delta": 2, "block_ratio": 33.33, "new_friends_est": 6, "unfriends_est": 2, "net_growth_est": 4, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-17", "end": "2026-10-17", "start_snapshot": { "date": "2026-10-16", "status": "ready", "followers": 1359, "targeted_reaches": 852, "blocks": 495, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-17", "status": "ready", "followers": 1359, "targeted_reaches": 851, "blocks": 496, "raw_status": "ready" }, "followers_delta": 0, "targeted_reach_delta": -1, "blocks_delta": 1, "block_ratio": 100.0, "new_friends_est": 1, "unfriends_est": 1, "net_growth_est": 0, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-18", "end": "2026-10-18", "start_snapshot": { "date": "2026-10-17", "status": "ready", "followers": 1359, "targeted_reaches": 851, "blocks": 496, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-18", "status": "ready", "followers": 1359, "targeted_reaches": 849, "blocks": 498, "raw_status": "ready" }, "followers_delta": 0, "targeted_reach_delta": -2, "blocks_delta": 2, "block_ratio": 100.0, "new_friends_est": 2, "unfriends_est": 2, "net_growth_est": 0, "data_quality_note": "computed from cumulative LINE Insight snapshots" } ], "error_or_missing_reason": null } } }, "platform_or_channel": "LINE OA / landing page CTA", "exact_next_step": "分別檢查新竹與竹北歡迎訊息、首週推播頻率、廣告落地頁 CTA 是否導到正確 OA；封鎖率 >30% 的帳號先減少硬促銷訊息，改為服務導覽與預約分流。", "owner_suggestion": "LINE OA 管理者 + 診所櫃台/客服", "expected_impact": "提升可觸及好友淨增加，避免買到好友後快速流失。", "validation_kpi": "followers_delta、targeted_reach_delta、blocks_delta、block_ratio", "risk_or_caveat": "LINE Insight 只能證明帳號層級變化，不能直接歸因到單一廣告；需加 UTM/分流追蹤。", "confidence": "high" }, { "rank": 3, "action_id": "seo_opportunity_and_meta_tracking", "title": "用 SEO 機會字補高意圖承接，並修正 Meta 無法證明諮詢的追蹤缺口", "priority_rationale": "Search Console 有排名 4–15 與零點擊高曝光詞；Meta 若無 leads/messages，應先做追蹤與再行銷承接，而非只看便宜點擊。", "cited_metrics": { "seo_opportunities": [ { "query": "川澄淨血", "clicks": 1, "impressions": 16, "ctr": 6.25, "position": 4.81 }, { "query": "新竹冷凍減脂", "clicks": 0, "impressions": 10, "ctr": 0.0, "position": 5.0 }, { "query": "愛美微針", "clicks": 1, "impressions": 9, "ctr": 11.11, "position": 6.33 }, { "query": "glazed donut", "clicks": 0, "impressions": 7, "ctr": 0.0, "position": 7.0 }, { "query": "新竹 冷凍減脂", "clicks": 0, "impressions": 5, "ctr": 0.0, "position": 6.0 } ], "meta_leads_or_messages": { "metric_id": "meta_ads_leads_or_messages", "source": "meta_ads", "funnel_stage": "社群諮詢", "current_value": 81.0, "previous_value": 75.0, "delta_abs": 6.0, "delta_pct": 8.0, "trend_direction": "up", "unit": "leads/messages", "business_interpretation": "Meta API 可見的 leads/messages；若為 0，不能宣稱 Meta 直接帶來諮詢。", "data_quality_note": "" }, "ga4_click_line": { "metric_id": "ga4_click_line", "source": "ga4", "funnel_stage": "LINE 意圖", "current_value": 30, "previous_value": 53, "delta_abs": -23.0, "delta_pct": -43.4, "trend_direction": "down", "unit": "events", "business_interpretation": "網站上點擊 LINE 的高意圖行為，是本週主要網站諮詢意圖 KPI。", "data_quality_note": "" } }, "platform_or_channel": "SEO / Meta Ads / GA4", "exact_next_step": "挑 3–5 個排名 4–15 關鍵字更新標題/FAQ/內部連結；Meta 廣告 URL 全部補 UTM，並用 landing page view + click_line + LINE OA delta 共同驗證。", "owner_suggestion": "SEO 編輯 + 廣告投手", "expected_impact": "提升自然搜尋高意圖流量，並讓 Meta 從曝光/互動輔助逐步變成可驗證的 LINE 意圖來源。", "validation_kpi": "Search Console CTR/position、GA4 organic click_line、Meta landing_page_views/click_line", "risk_or_caveat": "醫美內容需避免保證療效與過度承諾；上線前需人工審稿。", "confidence": "medium" } ], "experiments": [ { "experiment_id": "utm_line_account_params", "title": "所有 LINE CTA 加上 line_account/source/campaign 參數", "validation_kpi": "GA4 click_line by source/campaign and LINE OA delta" }, { "experiment_id": "seo_title_faq_refresh", "title": "針對排名 4–15 機會字更新 3 篇頁面標題與 FAQ", "validation_kpi": "Search Console CTR and clicks for selected queries" }, { "experiment_id": "meta_retarg_line_cta", "title": "Meta 暖受眾再行銷導到服務分流頁而非直接泛流量", "validation_kpi": "landing page views → click_line ratio" } ], "tracking_limitations": [ "LINE OA Insight cannot attribute new friends to Google Ads, Meta Ads, SEO, or direct traffic without additional campaign/LINE-account tracking.", "Google Ads all_conversions can include low-intent local/profile/page-view actions; conversion-action composition must be reviewed before budget decisions.", "Meta API actions may not expose downstream LINE consultations unless messaging/lead tracking is configured.", "Search Console data can lag and positions are averages across queries/devices/pages." ] } ```