ga4｜網站流量
ga4_sessions
973 sessions
前週 939 sessions｜變化 3.62%｜up
網站總工作階段變化，代表整體承接量。
報告範圍與資料狀態
期間：2026-10-05～2026-10-11｜比較：2026-09-28～2026-10-04｜時區：Asia/Taipei
- ga4：success｜rows 26｜latest 2026-10-11
- google_ads：success｜rows 58｜latest 2026-10-11
- meta_ads：success｜rows 10｜latest 2026-10-11
- search_console：success｜rows 80｜latest 2026-10-11
- line_oa：success｜rows 2｜latest 2026-10-11
管理者重點 KPI
ga4｜LINE 意圖
ga4_click_line
53 events
前週 40 events｜變化 32.5%｜up
網站上點擊 LINE 的高意圖行為，是本週主要網站諮詢意圖 KPI。
google_ads｜廣告曝光/點擊
google_ads_spend_twd
10,135.34 TWD
前週 10,497.06 TWD｜變化 -3.45%｜down
Google Ads 本週花費，需與 click_line / high-intent conversions 一起看。
google_ads｜平台轉換
google_ads_conversions
33 conversions
前週 28 conversions｜變化 17.86%｜up
Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。
meta_ads｜社群廣告
meta_ads_spend_twd
6,747 TWD
前週 4,895 TWD｜變化 37.83%｜up
Meta 投放花費；目前不可直接等同 LINE 好友成長。
meta_ads｜社群諮詢
meta_ads_leads_or_messages
75 leads/messages
前週 75 leads/messages｜變化 0.0%｜flat
Meta API 可見的 leads/messages；若為 0，不能宣稱 Meta 直接帶來諮詢。
search_console｜SEO 自然搜尋
search_console_clicks
81 clicks
前週 89 clicks｜變化 -8.99%｜down
自然搜尋帶來的點擊量。
line_oa｜可觸及好友
line_oa_targeted_reach_delta_total
147 reachable users
前週 139 reachable users｜變化 5.76%｜up
兩個 LINE OA 合計可觸及好友淨變化。
line_oa｜好友品質
line_oa_block_ratio_total
31.65 %
前週 26.43 %｜變化 19.75%｜down
封鎖 / 估計新增好友比，>30% 為警訊。
4 週趨勢圖
GA4：sessions / click_line
Google Ads：花費 / 點擊 / 轉換
LINE OA：好友 / 可觸及 / 封鎖 delta
Search Console：曝光 / 點擊
Meta Ads：花費 / 點擊 / LPV
通路表現資料
GA4 網站流量
{
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11",
"sessions": 973,
"active_users": 854,
"new_users": 824,
"bounce_rate_pct": 67.0,
"avg_session_duration_sec": 77.42,
"click_line": 53
}Google Ads
{
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11",
"cost_twd": 10135.34,
"clicks": 1093,
"impressions": 34254,
"ctr_pct": 3.19,
"avg_cpc_twd": 9.27,
"conversions": 33.0,
"cost_per_conversion_twd": 307.13,
"all_conversions": 389.0
}Meta Ads
{
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11",
"spend_twd": 6747.0,
"clicks": 625,
"inline_link_clicks": 263,
"leads": 75.0,
"landing_page_views": 0.0,
"missing_accounts": []
}Search Console
{
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11",
"clicks": 81,
"impressions": 1753,
"ctr_pct": 4.62,
"average_position": 11.02
}LINE OA
{
"hsinchu": {
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11",
"start_snapshot": {
"date": "2026-10-04",
"status": "ready",
"followers": 9324,
"targeted_reaches": 5425,
"blocks": 3811,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-11",
"status": "ready",
"followers": 9598,
"targeted_reaches": 5566,
"blocks": 3938,
"raw_status": "ready"
},
"followers_delta": 274,
"targeted_reach_delta": 141,
"blocks_delta": 127,
"block_ratio": 31.67,
"new_friends_est": 401,
"unfriends_est": 127,
"net_growth_est": 274,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
"zhubei": {
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11",
"start_snapshot": {
"date": "2026-10-04",
"status": "ready",
"followers": 1335,
"targeted_reaches": 839,
"blocks": 484,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-11",
"status": "ready",
"followers": 1346,
"targeted_reaches": 845,
"blocks": 489,
"raw_status": "ready"
},
"followers_delta": 11,
"targeted_reach_delta": 6,
"blocks_delta": 5,
"block_ratio": 31.25,
"new_friends_est": 16,
"unfriends_est": 5,
"net_growth_est": 11,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
}
}漏斗診斷
廣告曝光/點擊網站流量click_lineLINE 好友新增封鎖可觸及好友淨增加諮詢/預約
{
"google_ads_impressions": 34254,
"google_ads_clicks": 1093,
"meta_clicks": 625,
"ga4_sessions": 973,
"ga4_click_line": 53,
"line_followers_delta_total": 285,
"line_blocks_delta_total": 132,
"line_targeted_reach_delta_total": 147
}目前能證明網站 LINE 點擊與 OA 帳號層級好友變化，但尚不能把每位好友精準歸因到 Google / Meta / SEO。
Top 3 優先行動
#1
先校正 Google Ads 轉換品質，再判斷 CPA 是否真的改善
理由：Google Ads 已回傳 conversion action composition；若 low-intent/local actions 佔比高，all conversions 會高估成效。
下一步：在 Google Ads 後台把 LINE click、來電、表單/預約列為主要轉換；Directions、profile、page view/engagement 類轉為次要觀察，並重算 search / PMax 的 high-intent CPA。
負責：廣告投手 + Eric｜驗證 KPI：high_intent_conversions、GA4 click_line、high_intent CPA
風險：重大出價/預算調整需人工確認；本報告不會自動修改廣告帳戶。｜confidence=high
#2
檢查 LINE 新竹/竹北加好友後承接與封鎖率
理由：LINE OA 是最接近諮詢沉澱的節點；封鎖率若高，表示廣告承諾、分院導流或訊息節奏可能不匹配。
下一步：分別檢查新竹與竹北歡迎訊息、首週推播頻率、廣告落地頁 CTA 是否導到正確 OA；封鎖率 >30% 的帳號先減少硬促銷訊息，改為服務導覽與預約分流。
負責：LINE OA 管理者 + 診所櫃台/客服｜驗證 KPI：followers_delta、targeted_reach_delta、blocks_delta、block_ratio
風險：LINE Insight 只能證明帳號層級變化，不能直接歸因到單一廣告；需加 UTM/分流追蹤。｜confidence=high
#3
用 SEO 機會字補高意圖承接，並修正 Meta 無法證明諮詢的追蹤缺口
理由：Search Console 有排名 4–15 與零點擊高曝光詞；Meta 若無 leads/messages，應先做追蹤與再行銷承接，而非只看便宜點擊。
下一步：挑 3–5 個排名 4–15 關鍵字更新標題/FAQ/內部連結；Meta 廣告 URL 全部補 UTM，並用 landing page view + click_line + LINE OA delta 共同驗證。
負責：SEO 編輯 + 廣告投手｜驗證 KPI：Search Console CTR/position、GA4 organic click_line、Meta landing_page_views/click_line
風險：醫美內容需避免保證療效與過度承諾；上線前需人工審稿。｜confidence=medium
SEO 機會字
- 愛美微針：曝光 8、點擊 0、CTR 0.0%、排名 6.0
- 新竹冷凍減脂：曝光 8、點擊 0、CTR 0.0%、排名 8.88
- glazed donut：曝光 6、點擊 0、CTR 0.0%、排名 6.33
- 新竹海神除毛：曝光 6、點擊 0、CTR 0.0%、排名 10.83
- 新竹海神：曝光 6、點擊 0、CTR 0.0%、排名 13.83
- 新竹 冷凍減脂：曝光 5、點擊 0、CTR 0.0%、排名 9.2
- 吳易儒醫師學歷：曝光 5、點擊 0、CTR 0.0%、排名 10.2
- 安萃妍醫美診所：曝光 4、點擊 0、CTR 0.0%、排名 4.5
- 安萃妍醫美：曝光 3、點擊 0、CTR 0.0%、排名 4.33
- ldm 醫美：曝光 3、點擊 0、CTR 0.0%、排名 5.33
- 新竹生髮診所：曝光 3、點擊 0、CTR 0.0%、排名 7.67
- 彩衝光多久打一次：曝光 2、點擊 0、CTR 0.0%、排名 4.0
下週實驗與追蹤限制
Next Week Experiments
- utm_line_account_params：所有 LINE CTA 加上 line_account/source/campaign 參數；驗證 KPI：GA4 click_line by source/campaign and LINE OA delta
- seo_title_faq_refresh：針對排名 4–15 機會字更新 3 篇頁面標題與 FAQ；驗證 KPI：Search Console CTR and clicks for selected queries
- meta_retarg_line_cta：Meta 暖受眾再行銷導到服務分流頁而非直接泛流量；驗證 KPI：landing page views → click_line ratio
Tracking Limitations
- LINE OA Insight cannot attribute new friends to Google Ads, Meta Ads, SEO, or direct traffic without additional campaign/LINE-account tracking.
- Google Ads all_conversions can include low-intent local/profile/page-view actions; conversion-action composition must be reviewed before budget decisions.
- Meta API actions may not expose downstream LINE consultations unless messaging/lead tracking is configured.
- Search Console data can lag and positions are averages across queries/devices/pages.
RAW_DATA_JSON（完整機器可讀資料）
{
"report_context": {
"clinic": "曜妍診所",
"report_type": "weekly_integrated_marketing_ad_report",
"period_start": "2026-10-05",
"period_end": "2026-10-11",
"comparison_start": "2026-09-28",
"comparison_end": "2026-10-04",
"timezone": "Asia/Taipei",
"generated_at": "2026-10-12T08:04:54.950791+08:00",
"weekly_windows_4w": [
{
"label": "week_minus_3",
"start": "2026-09-14",
"end": "2026-09-20"
},
{
"label": "week_minus_2",
"start": "2026-09-21",
"end": "2026-09-27"
},
{
"label": "week_minus_1",
"start": "2026-09-28",
"end": "2026-10-04"
},
{
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11"
}
],
"web_url": "https://yaoyan-weekly-ad-report.pages.dev/reports/2026-10-05_2026-10-11/",
"markdown_url": "https://yaoyan-weekly-ad-report.pages.dev/reports/2026-10-05_2026-10-11/report.md",
"status": "success",
"sections_completed": [
"ga4",
"google_ads",
"meta_ads",
"search_console",
"line_oa"
],
"sections_failed": {},
"delivery_status": "not_attempted",
"top_priorities": [
"先校正 Google Ads 轉換品質，再判斷 CPA 是否真的改善",
"檢查 LINE 新竹/竹北加好友後承接與封鎖率",
"用 SEO 機會字補高意圖承接，並修正 Meta 無法證明諮詢的追蹤缺口"
]
},
"data_sources": {
"ga4": {
"source": "ga4",
"status": "success",
"date_range": {
"start": "2026-10-05",
"end": "2026-10-11"
},
"comparison_range": {
"start": "2026-09-28",
"end": "2026-10-04"
},
"latest_available_date": "2026-10-11",
"rows_returned": 26,
"non_zero_status": true,
"data_quality_note": "GA4 API returned rows for the current report week.",
"error_or_missing_reason": null
},
"google_ads": {
"source": "google_ads",
"status": "success",
"date_range": {
"start": "2026-10-05",
"end": "2026-10-11"
},
"comparison_range": {
"start": "2026-09-28",
"end": "2026-10-04"
},
"latest_available_date": "2026-10-11",
"rows_returned": 58,
"non_zero_status": true,
"data_quality_note": "Google Ads API returned account, campaign, search term, keyword, and conversion-action rows.",
"error_or_missing_reason": null
},
"meta_ads": {
"source": "meta_ads",
"status": "success",
"date_range": {
"start": "2026-10-05",
"end": "2026-10-11"
},
"comparison_range": {
"start": "2026-09-28",
"end": "2026-10-04"
},
"latest_available_date": "2026-10-11",
"rows_returned": 10,
"non_zero_status": true,
"data_quality_note": "Meta account-level status checked for all configured accounts; campaign details included only where spend was present.",
"error_or_missing_reason": null
},
"search_console": {
"source": "search_console",
"status": "success",
"date_range": {
"start": "2026-10-05",
"end": "2026-10-11"
},
"comparison_range": {
"start": "2026-09-28",
"end": "2026-10-04"
},
"latest_available_date": "2026-10-11",
"rows_returned": 80,
"non_zero_status": true,
"data_quality_note": "Search Console API returned current-week query/page data.",
"error_or_missing_reason": null
},
"line_oa": {
"source": "line_oa",
"status": "success",
"date_range": {
"start": "2026-10-05",
"end": "2026-10-11"
},
"comparison_range": {
"start": "2026-09-28",
"end": "2026-10-04"
},
"latest_available_date": "2026-10-11",
"rows_returned": 2,
"non_zero_status": true,
"data_quality_note": "LINE OA cumulative snapshots queried separately for 新竹 and 竹北.",
"error_or_missing_reason": null
}
},
"ga4": {
"status": "success",
"date_range": {
"start": "2026-10-05",
"end": "2026-10-11"
},
"comparison_range": {
"start": "2026-09-28",
"end": "2026-10-04"
},
"property_id": "415422724",
"overview": {
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11",
"sessions": 973,
"active_users": 854,
"new_users": 824,
"bounce_rate_pct": 67.0,
"avg_session_duration_sec": 77.42,
"click_line": 53
},
"comparison_overview": {
"label": "week_minus_1",
"start": "2026-09-28",
"end": "2026-10-04",
"sessions": 939,
"active_users": 837,
"new_users": 810,
"bounce_rate_pct": 69.0,
"avg_session_duration_sec": 68.17,
"click_line": 40
},
"weekly_trend_4w": [
{
"label": "week_minus_3",
"start": "2026-09-14",
"end": "2026-09-20",
"sessions": 1128,
"active_users": 987,
"new_users": 949,
"bounce_rate_pct": 67.0,
"avg_session_duration_sec": 87.74,
"click_line": 53
},
{
"label": "week_minus_2",
"start": "2026-09-21",
"end": "2026-09-27",
"sessions": 979,
"active_users": 836,
"new_users": 808,
"bounce_rate_pct": 69.0,
"avg_session_duration_sec": 86.36,
"click_line": 45
},
{
"label": "week_minus_1",
"start": "2026-09-28",
"end": "2026-10-04",
"sessions": 939,
"active_users": 837,
"new_users": 810,
"bounce_rate_pct": 69.0,
"avg_session_duration_sec": 68.17,
"click_line": 40
},
{
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11",
"sessions": 973,
"active_users": 854,
"new_users": 824,
"bounce_rate_pct": 67.0,
"avg_session_duration_sec": 77.42,
"click_line": 53
}
],
"traffic_sources": [
{
"sessionDefaultChannelGroup": "Cross-network",
"sessionSource": "google",
"sessions": 390,
"activeUsers": 342,
"conversions": 5.0
},
{
"sessionDefaultChannelGroup": "Direct",
"sessionSource": "(direct)",
"sessions": 222,
"activeUsers": 219,
"conversions": 5.0
},
{
"sessionDefaultChannelGroup": "Paid Search",
"sessionSource": "google",
"sessions": 155,
"activeUsers": 146,
"conversions": 22.0
},
{
"sessionDefaultChannelGroup": "Organic Search",
"sessionSource": "google",
"sessions": 140,
"activeUsers": 115,
"conversions": 16.0
},
{
"sessionDefaultChannelGroup": "Referral",
"sessionSource": "medirealms.org",
"sessions": 11,
"activeUsers": 3,
"conversions": 0.0
},
{
"sessionDefaultChannelGroup": "Organic Social",
"sessionSource": "l.instagram.com",
"sessions": 9,
"activeUsers": 9,
"conversions": 2.0
},
{
"sessionDefaultChannelGroup": "Cross-network",
"sessionSource": "(data not available)",
"sessions": 7,
"activeUsers": 7,
"conversions": 0.0
},
{
"sessionDefaultChannelGroup": "Unassigned",
"sessionSource": "floating_button",
"sessions": 7,
"activeUsers": 5,
"conversions": 1.0
},
{
"sessionDefaultChannelGroup": "Organic Search",
"sessionSource": "tw.search.yahoo.com",
"sessions": 5,
"activeUsers": 5,
"conversions": 0.0
},
{
"sessionDefaultChannelGroup": "Referral",
"sessionSource": "104.com.tw",
"sessions": 4,
"activeUsers": 0,
"conversions": 0.0
},
{
"sessionDefaultChannelGroup": "Referral",
"sessionSource": "aumaster.veevanetwork.com",
"sessions": 4,
"activeUsers": 3,
"conversions": 0.0
},
{
"sessionDefaultChannelGroup": "Referral",
"sessionSource": "teams.public.onecdn.static.microsoft",
"sessions": 4,
"activeUsers": 1,
"conversions": 0.0
},
{
"sessionDefaultChannelGroup": "AI Assistant",
"sessionSource": "chatgpt.com",
"sessions": 3,
"activeUsers": 3,
"conversions": 2.0
},
{
"sessionDefaultChannelGroup": "Organic Video",
"sessionSource": "youtube.com",
"sessions": 3,
"activeUsers": 2,
"conversions": 0.0
},
{
"sessionDefaultChannelGroup": "Unassigned",
"sessionSource": "header_desktop",
"sessions": 3,
"activeUsers": 1,
"conversions": 0.0
},
{
"sessionDefaultChannelGroup": "Organic Social",
"sessionSource": "facebook.com",
"sessions": 2,
"activeUsers": 2,
"conversions": 0.0
},
{
"sessionDefaultChannelGroup": "Organic Search",
"sessionSource": "bing",
"sessions": 1,
"activeUsers": 1,
"conversions": 0.0
},
{
"sessionDefaultChannelGroup": "Referral",
"sessionSource": "linearz.tw",
"sessions": 1,
"activeUsers": 1,
"conversions": 0.0
},
{
"sessionDefaultChannelGroup": "Unassigned",
"sessionSource": "contact_detail",
"sessions": 1,
"activeUsers": 1,
"conversions": 0.0
}
],
"landing_pages": [
{
"pagePath": "/",
"pageTitle": "曜妍診所｜新竹竹北醫學美容",
"screenPageViews": 534,
"activeUsers": 369,
"averageSessionDuration": 53.0,
"bounceRate": 65.0
},
{
"pagePath": "/v/_/AKsrIN2mbGk5UlKdsUx2a1fO_dQgYvAMWr7ItR5EcYIu0caO1qKOwVBKbmVM/6084/_",
"pageTitle": "曜妍诊所",
"screenPageViews": 175,
"activeUsers": 152,
"averageSessionDuration": 50.33,
"bounceRate": 85.0
},
{
"pagePath": "/services",
"pageTitle": "療程項目｜曜妍診所新竹竹北醫美",
"screenPageViews": 110,
"activeUsers": 65,
"averageSessionDuration": 81.38,
"bounceRate": 10.0
},
{
"pagePath": "/medical-team",
"pageTitle": "醫療團隊｜曜妍診所專業女醫師團隊",
"screenPageViews": 91,
"activeUsers": 72,
"averageSessionDuration": 84.88,
"bounceRate": 22.0
},
{
"pagePath": "/services/laser/articles/picoplus-4dpicoplus-4d",
"pageTitle": "PicoPlus 4D皮秒雷射，革命性美膚新選擇，擺脫暗沉、痘疤、毛孔粗大，PicoPlus 4D皮秒雷射還原肌膚光采！ - 雷射療程",
"screenPageViews": 42,
"activeUsers": 41,
"averageSessionDuration": 67.79,
"bounceRate": 44.0
},
{
"pagePath": "/contact",
"pageTitle": "預約諮詢與分院資訊｜曜妍診所",
"screenPageViews": 36,
"activeUsers": 30,
"averageSessionDuration": 25.75,
"bounceRate": 25.0
},
{
"pagePath": "/new-landing",
"pageTitle": "曜妍診所｜新竹竹北醫美療程推薦",
"screenPageViews": 35,
"activeUsers": 30,
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{
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},
{
"label": "daily",
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"end": "2026-10-10",
"start_snapshot": {
"date": "2026-10-09",
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},
"end_snapshot": {
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},
{
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"end": "2026-10-11",
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"end_snapshot": {
"date": "2026-10-11",
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"data_quality_note": "computed from cumulative LINE Insight snapshots"
}
],
"error_or_missing_reason": null
},
"zhubei": {
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"status": "success",
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{
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"end": "2026-09-20",
"start_snapshot": {
"date": "2026-09-13",
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"raw_status": "ready"
},
"end_snapshot": {
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"raw_status": "ready"
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"blocks_delta": 7,
"block_ratio": 30.43,
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"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
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"end_snapshot": {
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"unfriends_est": 5,
"net_growth_est": 9,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "week_minus_1",
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"end": "2026-10-04",
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"end_snapshot": {
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},
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"block_ratio": 21.43,
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"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "current",
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"end": "2026-10-11",
"start_snapshot": {
"date": "2026-10-04",
"status": "ready",
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"raw_status": "ready"
},
"end_snapshot": {
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"followers": 1346,
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"blocks": 489,
"raw_status": "ready"
},
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"targeted_reach_delta": 6,
"blocks_delta": 5,
"block_ratio": 31.25,
"new_friends_est": 16,
"unfriends_est": 5,
"net_growth_est": 11,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
}
],
"snapshots": [
{
"date": "2026-09-13",
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"followers": 1299,
"targeted_reaches": 820,
"blocks": 469,
"raw_status": "ready"
},
{
"date": "2026-09-20",
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"followers": 1315,
"targeted_reaches": 829,
"blocks": 476,
"raw_status": "ready"
},
{
"date": "2026-09-27",
"status": "ready",
"followers": 1324,
"targeted_reaches": 833,
"blocks": 481,
"raw_status": "ready"
},
{
"date": "2026-10-04",
"status": "ready",
"followers": 1335,
"targeted_reaches": 839,
"blocks": 484,
"raw_status": "ready"
},
{
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"status": "ready",
"followers": 1346,
"targeted_reaches": 845,
"blocks": 489,
"raw_status": "ready"
},
{
"date": "2026-10-05",
"status": "ready",
"followers": 1337,
"targeted_reaches": 842,
"blocks": 483,
"raw_status": "ready"
},
{
"date": "2026-10-06",
"status": "ready",
"followers": 1341,
"targeted_reaches": 846,
"blocks": 483,
"raw_status": "ready"
},
{
"date": "2026-10-07",
"status": "ready",
"followers": 1343,
"targeted_reaches": 848,
"blocks": 483,
"raw_status": "ready"
},
{
"date": "2026-10-08",
"status": "ready",
"followers": 1344,
"targeted_reaches": 845,
"blocks": 487,
"raw_status": "ready"
},
{
"date": "2026-10-09",
"status": "ready",
"followers": 1344,
"targeted_reaches": 845,
"blocks": 487,
"raw_status": "ready"
},
{
"date": "2026-10-10",
"status": "ready",
"followers": 1345,
"targeted_reaches": 844,
"blocks": 489,
"raw_status": "ready"
}
],
"current_week": {
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11",
"start_snapshot": {
"date": "2026-10-04",
"status": "ready",
"followers": 1335,
"targeted_reaches": 839,
"blocks": 484,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-11",
"status": "ready",
"followers": 1346,
"targeted_reaches": 845,
"blocks": 489,
"raw_status": "ready"
},
"followers_delta": 11,
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"blocks_delta": 5,
"block_ratio": 31.25,
"new_friends_est": 16,
"unfriends_est": 5,
"net_growth_est": 11,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
"daily_metrics_current_week": [
{
"label": "daily",
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"end": "2026-10-05",
"start_snapshot": {
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"status": "ready",
"followers": 1335,
"targeted_reaches": 839,
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"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-05",
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"targeted_reach_delta": 3,
"blocks_delta": -1,
"block_ratio": -50.0,
"new_friends_est": 2,
"unfriends_est": 0,
"net_growth_est": 2,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "daily",
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"end": "2026-10-06",
"start_snapshot": {
"date": "2026-10-05",
"status": "ready",
"followers": 1337,
"targeted_reaches": 842,
"blocks": 483,
"raw_status": "ready"
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"end_snapshot": {
"date": "2026-10-06",
"status": "ready",
"followers": 1341,
"targeted_reaches": 846,
"blocks": 483,
"raw_status": "ready"
},
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"targeted_reach_delta": 4,
"blocks_delta": 0,
"block_ratio": 0.0,
"new_friends_est": 4,
"unfriends_est": 0,
"net_growth_est": 4,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "daily",
"start": "2026-10-07",
"end": "2026-10-07",
"start_snapshot": {
"date": "2026-10-06",
"status": "ready",
"followers": 1341,
"targeted_reaches": 846,
"blocks": 483,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-07",
"status": "ready",
"followers": 1343,
"targeted_reaches": 848,
"blocks": 483,
"raw_status": "ready"
},
"followers_delta": 2,
"targeted_reach_delta": 2,
"blocks_delta": 0,
"block_ratio": 0.0,
"new_friends_est": 2,
"unfriends_est": 0,
"net_growth_est": 2,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "daily",
"start": "2026-10-08",
"end": "2026-10-08",
"start_snapshot": {
"date": "2026-10-07",
"status": "ready",
"followers": 1343,
"targeted_reaches": 848,
"blocks": 483,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-08",
"status": "ready",
"followers": 1344,
"targeted_reaches": 845,
"blocks": 487,
"raw_status": "ready"
},
"followers_delta": 1,
"targeted_reach_delta": -3,
"blocks_delta": 4,
"block_ratio": 80.0,
"new_friends_est": 5,
"unfriends_est": 4,
"net_growth_est": 1,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "daily",
"start": "2026-10-09",
"end": "2026-10-09",
"start_snapshot": {
"date": "2026-10-08",
"status": "ready",
"followers": 1344,
"targeted_reaches": 845,
"blocks": 487,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-09",
"status": "ready",
"followers": 1344,
"targeted_reaches": 845,
"blocks": 487,
"raw_status": "ready"
},
"followers_delta": 0,
"targeted_reach_delta": 0,
"blocks_delta": 0,
"block_ratio": 0.0,
"new_friends_est": 0,
"unfriends_est": 0,
"net_growth_est": 0,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "daily",
"start": "2026-10-10",
"end": "2026-10-10",
"start_snapshot": {
"date": "2026-10-09",
"status": "ready",
"followers": 1344,
"targeted_reaches": 845,
"blocks": 487,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-10",
"status": "ready",
"followers": 1345,
"targeted_reaches": 844,
"blocks": 489,
"raw_status": "ready"
},
"followers_delta": 1,
"targeted_reach_delta": -1,
"blocks_delta": 2,
"block_ratio": 66.67,
"new_friends_est": 3,
"unfriends_est": 2,
"net_growth_est": 1,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "daily",
"start": "2026-10-11",
"end": "2026-10-11",
"start_snapshot": {
"date": "2026-10-10",
"status": "ready",
"followers": 1345,
"targeted_reaches": 844,
"blocks": 489,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-11",
"status": "ready",
"followers": 1346,
"targeted_reaches": 845,
"blocks": 489,
"raw_status": "ready"
},
"followers_delta": 1,
"targeted_reach_delta": 1,
"blocks_delta": 0,
"block_ratio": 0.0,
"new_friends_est": 1,
"unfriends_est": 0,
"net_growth_est": 1,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
}
],
"error_or_missing_reason": null
}
},
"follower_deltas": {
"hsinchu": {
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11",
"start_snapshot": {
"date": "2026-10-04",
"status": "ready",
"followers": 9324,
"targeted_reaches": 5425,
"blocks": 3811,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-11",
"status": "ready",
"followers": 9598,
"targeted_reaches": 5566,
"blocks": 3938,
"raw_status": "ready"
},
"followers_delta": 274,
"targeted_reach_delta": 141,
"blocks_delta": 127,
"block_ratio": 31.67,
"new_friends_est": 401,
"unfriends_est": 127,
"net_growth_est": 274,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
"zhubei": {
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11",
"start_snapshot": {
"date": "2026-10-04",
"status": "ready",
"followers": 1335,
"targeted_reaches": 839,
"blocks": 484,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-11",
"status": "ready",
"followers": 1346,
"targeted_reaches": 845,
"blocks": 489,
"raw_status": "ready"
},
"followers_delta": 11,
"targeted_reach_delta": 6,
"blocks_delta": 5,
"block_ratio": 31.25,
"new_friends_est": 16,
"unfriends_est": 5,
"net_growth_est": 11,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
}
},
"targeted_reach_deltas": {
"hsinchu": 141,
"zhubei": 6
},
"block_deltas": {
"hsinchu": 127,
"zhubei": 5
},
"block_ratio": {
"hsinchu": 31.67,
"zhubei": 31.25
},
"weekly_trend_4w": [
{
"label": "week_minus_3",
"start": "2026-09-14",
"end": "2026-09-20",
"followers_delta": 322,
"targeted_reach_delta": 179,
"blocks_delta": 141,
"new_friends_est": 463,
"block_ratio": 30.45,
"missing_accounts": []
},
{
"label": "week_minus_2",
"start": "2026-09-21",
"end": "2026-09-27",
"followers_delta": 156,
"targeted_reach_delta": 9,
"blocks_delta": 135,
"new_friends_est": 291,
"block_ratio": 46.39,
"missing_accounts": []
},
{
"label": "week_minus_1",
"start": "2026-09-28",
"end": "2026-10-04",
"followers_delta": 231,
"targeted_reach_delta": 139,
"blocks_delta": 83,
"new_friends_est": 314,
"block_ratio": 26.43,
"missing_accounts": []
},
{
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11",
"followers_delta": 285,
"targeted_reach_delta": 147,
"blocks_delta": 132,
"new_friends_est": 417,
"block_ratio": 31.65,
"missing_accounts": []
}
],
"daily_metrics_current_week": [
{
"date": "2026-10-05",
"followers_delta": 42,
"targeted_reach_delta": 32,
"blocks_delta": 8,
"new_friends_est": 51,
"block_ratio": 15.69,
"missing_accounts": []
},
{
"date": "2026-10-06",
"followers_delta": 44,
"targeted_reach_delta": 37,
"blocks_delta": 5,
"new_friends_est": 49,
"block_ratio": 10.2,
"missing_accounts": []
},
{
"date": "2026-10-07",
"followers_delta": 42,
"targeted_reach_delta": 28,
"blocks_delta": 14,
"new_friends_est": 56,
"block_ratio": 25.0,
"missing_accounts": []
},
{
"date": "2026-10-08",
"followers_delta": 40,
"targeted_reach_delta": 5,
"blocks_delta": 34,
"new_friends_est": 74,
"block_ratio": 45.95,
"missing_accounts": []
},
{
"date": "2026-10-09",
"followers_delta": 39,
"targeted_reach_delta": 15,
"blocks_delta": 23,
"new_friends_est": 62,
"block_ratio": 37.1,
"missing_accounts": []
},
{
"date": "2026-10-10",
"followers_delta": 39,
"targeted_reach_delta": 10,
"blocks_delta": 29,
"new_friends_est": 68,
"block_ratio": 42.65,
"missing_accounts": []
},
{
"date": "2026-10-11",
"followers_delta": 39,
"targeted_reach_delta": 20,
"blocks_delta": 19,
"new_friends_est": 58,
"block_ratio": 32.76,
"missing_accounts": []
}
],
"insights": [],
"data_quality_note": "LINE OA cumulative snapshots queried separately for 新竹 and 竹北.",
"error_or_missing_reason": null,
"trend_analysis_4w": [
{
"metric": "followers_delta",
"values": [
322,
156,
231,
285
],
"current_vs_4w_avg_pct": 14.69,
"current_vs_previous_pct": 23.38,
"missing_weeks": [],
"consecutive_marker": "up"
},
{
"metric": "targeted_reach_delta",
"values": [
179,
9,
139,
147
],
"current_vs_4w_avg_pct": 24.05,
"current_vs_previous_pct": 5.76,
"missing_weeks": [],
"consecutive_marker": "up"
},
{
"metric": "blocks_delta",
"values": [
141,
135,
83,
132
],
"current_vs_4w_avg_pct": 7.54,
"current_vs_previous_pct": 59.04,
"missing_weeks": [],
"consecutive_marker": "down"
},
{
"metric": "block_ratio",
"values": [
30.45,
46.39,
26.43,
31.65
],
"current_vs_4w_avg_pct": -6.17,
"current_vs_previous_pct": 19.75,
"missing_weeks": [],
"consecutive_marker": "down"
}
]
},
"kpis": [
{
"metric_id": "ga4_sessions",
"source": "ga4",
"funnel_stage": "網站流量",
"current_value": 973,
"previous_value": 939,
"delta_abs": 34.0,
"delta_pct": 3.62,
"trend_direction": "up",
"unit": "sessions",
"business_interpretation": "網站總工作階段變化，代表整體承接量。",
"data_quality_note": ""
},
{
"metric_id": "ga4_active_users",
"source": "ga4",
"funnel_stage": "網站流量",
"current_value": 854,
"previous_value": 837,
"delta_abs": 17.0,
"delta_pct": 2.03,
"trend_direction": "up",
"unit": "users",
"business_interpretation": "實際使用者變化，用來判斷是否只是重複訪問。",
"data_quality_note": ""
},
{
"metric_id": "ga4_click_line",
"source": "ga4",
"funnel_stage": "LINE 意圖",
"current_value": 53,
"previous_value": 40,
"delta_abs": 13.0,
"delta_pct": 32.5,
"trend_direction": "up",
"unit": "events",
"business_interpretation": "網站上點擊 LINE 的高意圖行為，是本週主要網站諮詢意圖 KPI。",
"data_quality_note": ""
},
{
"metric_id": "ga4_bounce_rate_pct",
"source": "ga4",
"funnel_stage": "網站品質",
"current_value": 67.0,
"previous_value": 69.0,
"delta_abs": -2.0,
"delta_pct": -2.9,
"trend_direction": "up",
"unit": "%",
"business_interpretation": "跳出率越低越好；若流量成長但跳出也升高，代表承接頁品質需檢查。",
"data_quality_note": ""
},
{
"metric_id": "google_ads_spend_twd",
"source": "google_ads",
"funnel_stage": "廣告曝光/點擊",
"current_value": 10135.34,
"previous_value": 10497.06,
"delta_abs": -361.72,
"delta_pct": -3.45,
"trend_direction": "down",
"unit": "TWD",
"business_interpretation": "Google Ads 本週花費，需與 click_line / high-intent conversions 一起看。",
"data_quality_note": ""
},
{
"metric_id": "google_ads_clicks",
"source": "google_ads",
"funnel_stage": "廣告曝光/點擊",
"current_value": 1093,
"previous_value": 937,
"delta_abs": 156.0,
"delta_pct": 16.65,
"trend_direction": "up",
"unit": "clicks",
"business_interpretation": "Google Ads 導站點擊量。",
"data_quality_note": ""
},
{
"metric_id": "google_ads_ctr_pct",
"source": "google_ads",
"funnel_stage": "廣告曝光/點擊",
"current_value": 3.19,
"previous_value": 3.3,
"delta_abs": -0.11,
"delta_pct": -3.33,
"trend_direction": "down",
"unit": "%",
"business_interpretation": "CTR 反映素材與搜尋字詞匹配；Display/PMax 高 CTR 仍需查版位。",
"data_quality_note": ""
},
{
"metric_id": "google_ads_avg_cpc_twd",
"source": "google_ads",
"funnel_stage": "廣告效率",
"current_value": 9.27,
"previous_value": 11.2,
"delta_abs": -1.93,
"delta_pct": -17.23,
"trend_direction": "up",
"unit": "TWD",
"business_interpretation": "平均 CPC 降低不等於諮詢品質提升，需對照 high-intent conversions。",
"data_quality_note": ""
},
{
"metric_id": "google_ads_conversions",
"source": "google_ads",
"funnel_stage": "平台轉換",
"current_value": 33.0,
"previous_value": 28.0,
"delta_abs": 5.0,
"delta_pct": 17.86,
"trend_direction": "up",
"unit": "conversions",
"business_interpretation": "Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。",
"data_quality_note": ""
},
{
"metric_id": "search_console_clicks",
"source": "search_console",
"funnel_stage": "SEO 自然搜尋",
"current_value": 81,
"previous_value": 89,
"delta_abs": -8.0,
"delta_pct": -8.99,
"trend_direction": "down",
"unit": "clicks",
"business_interpretation": "自然搜尋帶來的點擊量。",
"data_quality_note": ""
},
{
"metric_id": "search_console_impressions",
"source": "search_console",
"funnel_stage": "SEO 自然搜尋",
"current_value": 1753,
"previous_value": 2736,
"delta_abs": -983.0,
"delta_pct": -35.93,
"trend_direction": "down",
"unit": "impressions",
"business_interpretation": "自然搜尋曝光量，判斷內容覆蓋面。",
"data_quality_note": ""
},
{
"metric_id": "search_console_ctr_pct",
"source": "search_console",
"funnel_stage": "SEO 自然搜尋",
"current_value": 4.62,
"previous_value": 3.25,
"delta_abs": 1.37,
"delta_pct": 42.15,
"trend_direction": "up",
"unit": "%",
"business_interpretation": "SEO CTR，受標題/描述與排名影響。",
"data_quality_note": ""
},
{
"metric_id": "search_console_avg_position",
"source": "search_console",
"funnel_stage": "SEO 自然搜尋",
"current_value": 11.02,
"previous_value": 10.34,
"delta_abs": 0.68,
"delta_pct": 6.58,
"trend_direction": "down",
"unit": "position",
"business_interpretation": "平均排名越低越好；需同時看機會字。",
"data_quality_note": ""
},
{
"metric_id": "meta_ads_spend_twd",
"source": "meta_ads",
"funnel_stage": "社群廣告",
"current_value": 6747.0,
"previous_value": 4895.0,
"delta_abs": 1852.0,
"delta_pct": 37.83,
"trend_direction": "up",
"unit": "TWD",
"business_interpretation": "Meta 投放花費；目前不可直接等同 LINE 好友成長。",
"data_quality_note": ""
},
{
"metric_id": "meta_ads_clicks",
"source": "meta_ads",
"funnel_stage": "社群廣告",
"current_value": 625,
"previous_value": 588,
"delta_abs": 37.0,
"delta_pct": 6.29,
"trend_direction": "up",
"unit": "clicks",
"business_interpretation": "Meta 點擊；需與 landing page views / messaging leads 分開判讀。",
"data_quality_note": ""
},
{
"metric_id": "meta_ads_landing_page_views",
"source": "meta_ads",
"funnel_stage": "社群廣告承接",
"current_value": 0.0,
"previous_value": 0.0,
"delta_abs": 0.0,
"delta_pct": null,
"trend_direction": "flat",
"unit": "views",
"business_interpretation": "Meta landing page view；若低於 link clicks，代表頁面載入或點擊品質有落差。",
"data_quality_note": ""
},
{
"metric_id": "meta_ads_leads_or_messages",
"source": "meta_ads",
"funnel_stage": "社群諮詢",
"current_value": 75.0,
"previous_value": 75.0,
"delta_abs": 0.0,
"delta_pct": 0.0,
"trend_direction": "flat",
"unit": "leads/messages",
"business_interpretation": "Meta API 可見的 leads/messages；若為 0，不能宣稱 Meta 直接帶來諮詢。",
"data_quality_note": ""
},
{
"metric_id": "line_oa_followers_delta_total",
"source": "line_oa",
"funnel_stage": "LINE 好友新增",
"current_value": 285,
"previous_value": 231,
"delta_abs": 54.0,
"delta_pct": 23.38,
"trend_direction": "up",
"unit": "followers",
"business_interpretation": "兩個 LINE OA 合計 followers 淨變化。",
"data_quality_note": ""
},
{
"metric_id": "line_oa_targeted_reach_delta_total",
"source": "line_oa",
"funnel_stage": "可觸及好友",
"current_value": 147,
"previous_value": 139,
"delta_abs": 8.0,
"delta_pct": 5.76,
"trend_direction": "up",
"unit": "reachable users",
"business_interpretation": "兩個 LINE OA 合計可觸及好友淨變化。",
"data_quality_note": ""
},
{
"metric_id": "line_oa_blocks_delta_total",
"source": "line_oa",
"funnel_stage": "封鎖",
"current_value": 132,
"previous_value": 83,
"delta_abs": 49.0,
"delta_pct": 59.04,
"trend_direction": "down",
"unit": "blocks",
"business_interpretation": "新增封鎖數，越低越好；需與新增好友一起判斷品質。",
"data_quality_note": ""
},
{
"metric_id": "line_oa_block_ratio_total",
"source": "line_oa",
"funnel_stage": "好友品質",
"current_value": 31.65,
"previous_value": 26.43,
"delta_abs": 5.22,
"delta_pct": 19.75,
"trend_direction": "down",
"unit": "%",
"business_interpretation": "封鎖 / 估計新增好友比，>30% 為警訊。",
"data_quality_note": ""
}
],
"channels": {
"google_ads": {
"spend_twd": 10135.34,
"clicks": 1093,
"conversions": 33.0
},
"meta_ads": {
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11",
"spend_twd": 6747.0,
"clicks": 625,
"inline_link_clicks": 263,
"leads": 75.0,
"landing_page_views": 0.0,
"missing_accounts": []
},
"organic_search": {
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11",
"clicks": 81,
"impressions": 1753,
"ctr_pct": 4.62,
"average_position": 11.02
},
"website": {
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11",
"sessions": 973,
"active_users": 854,
"new_users": 824,
"bounce_rate_pct": 67.0,
"avg_session_duration_sec": 77.42,
"click_line": 53
},
"line_oa": {
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11",
"followers_delta": 285,
"targeted_reach_delta": 147,
"blocks_delta": 132,
"new_friends_est": 417,
"block_ratio": 31.65,
"missing_accounts": []
}
},
"funnel": {
"funnel_text": "廣告曝光/點擊 → 網站流量 → click_line → LINE 好友新增 → 封鎖 → 可觸及好友淨增加 → 諮詢/預約",
"observed_current_week": {
"google_ads_impressions": 34254,
"google_ads_clicks": 1093,
"meta_impressions": null,
"meta_clicks": 625,
"ga4_sessions": 973,
"ga4_click_line": 53,
"line_followers_delta_total": 285,
"line_blocks_delta_total": 132,
"line_targeted_reach_delta_total": 147
},
"interpretation_note": "LINE OA deltas are account-level and cannot prove per-channel friend attribution without UTM / LINE account parameters."
},
"prioritized_actions": [
{
"rank": 1,
"action_id": "google_ads_conversion_quality_audit",
"title": "先校正 Google Ads 轉換品質，再判斷 CPA 是否真的改善",
"priority_rationale": "Google Ads 已回傳 conversion action composition；若 low-intent/local actions 佔比高，all conversions 會高估成效。",
"cited_metrics": {
"google_ads_conversions": {
"metric_id": "google_ads_conversions",
"source": "google_ads",
"funnel_stage": "平台轉換",
"current_value": 33.0,
"previous_value": 28.0,
"delta_abs": 5.0,
"delta_pct": 17.86,
"trend_direction": "up",
"unit": "conversions",
"business_interpretation": "Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。",
"data_quality_note": ""
},
"high_intent_actions": [
{
"conversion_action_name": "點擊網站任何按鈕LINE",
"all_conversions": 27.0,
"conversions": 27.0,
"intent_class": "high_intent"
},
{
"conversion_action_name": "關之美診所網站 (web) click_line",
"all_conversions": 22.0,
"conversions": 0.0,
"intent_class": "high_intent"
},
{
"conversion_action_name": "Clicks to call",
"all_conversions": 9.0,
"conversions": 0.0,
"intent_class": "high_intent"
},
{
"conversion_action_name": "TechSol - page view on contact page 23082",
"all_conversions": 4.0,
"conversions": 0.0,
"intent_class": "high_intent"
},
{
"conversion_action_name": "Business profile - Call",
"all_conversions": 1.0,
"conversions": 0.0,
"intent_class": "high_intent"
}
],
"low_intent_or_local_actions": [
{
"conversion_action_name": "Local actions - Other engagements",
"all_conversions": 279.0,
"conversions": 0.0,
"intent_class": "low_intent_or_local"
},
{
"conversion_action_name": "Local actions - Directions",
"all_conversions": 28.0,
"conversions": 5.0,
"intent_class": "low_intent_or_local"
},
{
"conversion_action_name": "Local actions - Website visits",
"all_conversions": 17.0,
"conversions": 0.0,
"intent_class": "low_intent_or_local"
},
{
"conversion_action_name": "Local actions - Menu views",
"all_conversions": 1.0,
"conversions": 0.0,
"intent_class": "low_intent_or_local"
}
]
},
"platform_or_channel": "Google Ads / GA4",
"exact_next_step": "在 Google Ads 後台把 LINE click、來電、表單/預約列為主要轉換；Directions、profile、page view/engagement 類轉為次要觀察，並重算 search / PMax 的 high-intent CPA。",
"owner_suggestion": "廣告投手 + Eric",
"expected_impact": "降低被低品質轉換誤導的預算配置風險，讓預算往真實諮詢意圖移動。",
"validation_kpi": "high_intent_conversions、GA4 click_line、high_intent CPA",
"risk_or_caveat": "重大出價/預算調整需人工確認；本報告不會自動修改廣告帳戶。",
"confidence": "high"
},
{
"rank": 2,
"action_id": "line_block_ratio_followup",
"title": "檢查 LINE 新竹/竹北加好友後承接與封鎖率",
"priority_rationale": "LINE OA 是最接近諮詢沉澱的節點；封鎖率若高，表示廣告承諾、分院導流或訊息節奏可能不匹配。",
"cited_metrics": {
"line_block_ratio_total": {
"metric_id": "line_oa_block_ratio_total",
"source": "line_oa",
"funnel_stage": "好友品質",
"current_value": 31.65,
"previous_value": 26.43,
"delta_abs": 5.22,
"delta_pct": 19.75,
"trend_direction": "down",
"unit": "%",
"business_interpretation": "封鎖 / 估計新增好友比，>30% 為警訊。",
"data_quality_note": ""
},
"line_accounts": {
"hsinchu": {
"label": "新竹",
"status": "success",
"weekly_trend_4w": [
{
"label": "week_minus_3",
"start": "2026-09-14",
"end": "2026-09-20",
"start_snapshot": {
"date": "2026-09-13",
"status": "ready",
"followers": 8651,
"targeted_reaches": 5117,
"blocks": 3467,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-09-20",
"status": "ready",
"followers": 8957,
"targeted_reaches": 5287,
"blocks": 3601,
"raw_status": "ready"
},
"followers_delta": 306,
"targeted_reach_delta": 170,
"blocks_delta": 134,
"block_ratio": 30.45,
"new_friends_est": 440,
"unfriends_est": 134,
"net_growth_est": 306,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "week_minus_2",
"start": "2026-09-21",
"end": "2026-09-27",
"start_snapshot": {
"date": "2026-09-20",
"status": "ready",
"followers": 8957,
"targeted_reaches": 5287,
"blocks": 3601,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-09-27",
"status": "ready",
"followers": 9104,
"targeted_reaches": 5292,
"blocks": 3731,
"raw_status": "ready"
},
"followers_delta": 147,
"targeted_reach_delta": 5,
"blocks_delta": 130,
"block_ratio": 46.93,
"new_friends_est": 277,
"unfriends_est": 130,
"net_growth_est": 147,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "week_minus_1",
"start": "2026-09-28",
"end": "2026-10-04",
"start_snapshot": {
"date": "2026-09-27",
"status": "ready",
"followers": 9104,
"targeted_reaches": 5292,
"blocks": 3731,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-04",
"status": "ready",
"followers": 9324,
"targeted_reaches": 5425,
"blocks": 3811,
"raw_status": "ready"
},
"followers_delta": 220,
"targeted_reach_delta": 133,
"blocks_delta": 80,
"block_ratio": 26.67,
"new_friends_est": 300,
"unfriends_est": 80,
"net_growth_est": 220,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11",
"start_snapshot": {
"date": "2026-10-04",
"status": "ready",
"followers": 9324,
"targeted_reaches": 5425,
"blocks": 3811,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-11",
"status": "ready",
"followers": 9598,
"targeted_reaches": 5566,
"blocks": 3938,
"raw_status": "ready"
},
"followers_delta": 274,
"targeted_reach_delta": 141,
"blocks_delta": 127,
"block_ratio": 31.67,
"new_friends_est": 401,
"unfriends_est": 127,
"net_growth_est": 274,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
}
],
"snapshots": [
{
"date": "2026-09-13",
"status": "ready",
"followers": 8651,
"targeted_reaches": 5117,
"blocks": 3467,
"raw_status": "ready"
},
{
"date": "2026-09-20",
"status": "ready",
"followers": 8957,
"targeted_reaches": 5287,
"blocks": 3601,
"raw_status": "ready"
},
{
"date": "2026-09-27",
"status": "ready",
"followers": 9104,
"targeted_reaches": 5292,
"blocks": 3731,
"raw_status": "ready"
},
{
"date": "2026-10-04",
"status": "ready",
"followers": 9324,
"targeted_reaches": 5425,
"blocks": 3811,
"raw_status": "ready"
},
{
"date": "2026-10-11",
"status": "ready",
"followers": 9598,
"targeted_reaches": 5566,
"blocks": 3938,
"raw_status": "ready"
},
{
"date": "2026-10-05",
"status": "ready",
"followers": 9364,
"targeted_reaches": 5454,
"blocks": 3820,
"raw_status": "ready"
},
{
"date": "2026-10-06",
"status": "ready",
"followers": 9404,
"targeted_reaches": 5487,
"blocks": 3825,
"raw_status": "ready"
},
{
"date": "2026-10-07",
"status": "ready",
"followers": 9444,
"targeted_reaches": 5513,
"blocks": 3839,
"raw_status": "ready"
},
{
"date": "2026-10-08",
"status": "ready",
"followers": 9483,
"targeted_reaches": 5521,
"blocks": 3869,
"raw_status": "ready"
},
{
"date": "2026-10-09",
"status": "ready",
"followers": 9522,
"targeted_reaches": 5536,
"blocks": 3892,
"raw_status": "ready"
},
{
"date": "2026-10-10",
"status": "ready",
"followers": 9560,
"targeted_reaches": 5547,
"blocks": 3919,
"raw_status": "ready"
}
],
"current_week": {
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11",
"start_snapshot": {
"date": "2026-10-04",
"status": "ready",
"followers": 9324,
"targeted_reaches": 5425,
"blocks": 3811,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-11",
"status": "ready",
"followers": 9598,
"targeted_reaches": 5566,
"blocks": 3938,
"raw_status": "ready"
},
"followers_delta": 274,
"targeted_reach_delta": 141,
"blocks_delta": 127,
"block_ratio": 31.67,
"new_friends_est": 401,
"unfriends_est": 127,
"net_growth_est": 274,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
"daily_metrics_current_week": [
{
"label": "daily",
"start": "2026-10-05",
"end": "2026-10-05",
"start_snapshot": {
"date": "2026-10-04",
"status": "ready",
"followers": 9324,
"targeted_reaches": 5425,
"blocks": 3811,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-05",
"status": "ready",
"followers": 9364,
"targeted_reaches": 5454,
"blocks": 3820,
"raw_status": "ready"
},
"followers_delta": 40,
"targeted_reach_delta": 29,
"blocks_delta": 9,
"block_ratio": 18.37,
"new_friends_est": 49,
"unfriends_est": 9,
"net_growth_est": 40,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "daily",
"start": "2026-10-06",
"end": "2026-10-06",
"start_snapshot": {
"date": "2026-10-05",
"status": "ready",
"followers": 9364,
"targeted_reaches": 5454,
"blocks": 3820,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-06",
"status": "ready",
"followers": 9404,
"targeted_reaches": 5487,
"blocks": 3825,
"raw_status": "ready"
},
"followers_delta": 40,
"targeted_reach_delta": 33,
"blocks_delta": 5,
"block_ratio": 11.11,
"new_friends_est": 45,
"unfriends_est": 5,
"net_growth_est": 40,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "daily",
"start": "2026-10-07",
"end": "2026-10-07",
"start_snapshot": {
"date": "2026-10-06",
"status": "ready",
"followers": 9404,
"targeted_reaches": 5487,
"blocks": 3825,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-07",
"status": "ready",
"followers": 9444,
"targeted_reaches": 5513,
"blocks": 3839,
"raw_status": "ready"
},
"followers_delta": 40,
"targeted_reach_delta": 26,
"blocks_delta": 14,
"block_ratio": 25.93,
"new_friends_est": 54,
"unfriends_est": 14,
"net_growth_est": 40,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "daily",
"start": "2026-10-08",
"end": "2026-10-08",
"start_snapshot": {
"date": "2026-10-07",
"status": "ready",
"followers": 9444,
"targeted_reaches": 5513,
"blocks": 3839,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-08",
"status": "ready",
"followers": 9483,
"targeted_reaches": 5521,
"blocks": 3869,
"raw_status": "ready"
},
"followers_delta": 39,
"targeted_reach_delta": 8,
"blocks_delta": 30,
"block_ratio": 43.48,
"new_friends_est": 69,
"unfriends_est": 30,
"net_growth_est": 39,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "daily",
"start": "2026-10-09",
"end": "2026-10-09",
"start_snapshot": {
"date": "2026-10-08",
"status": "ready",
"followers": 9483,
"targeted_reaches": 5521,
"blocks": 3869,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-09",
"status": "ready",
"followers": 9522,
"targeted_reaches": 5536,
"blocks": 3892,
"raw_status": "ready"
},
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"block_ratio": 37.1,
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"unfriends_est": 23,
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"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "daily",
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"end": "2026-10-10",
"start_snapshot": {
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},
"end_snapshot": {
"date": "2026-10-10",
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"unfriends_est": 27,
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"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "daily",
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"end": "2026-10-11",
"start_snapshot": {
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"end_snapshot": {
"date": "2026-10-11",
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"raw_status": "ready"
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"unfriends_est": 19,
"net_growth_est": 38,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
}
],
"error_or_missing_reason": null
},
"zhubei": {
"label": "竹北",
"status": "success",
"weekly_trend_4w": [
{
"label": "week_minus_3",
"start": "2026-09-14",
"end": "2026-09-20",
"start_snapshot": {
"date": "2026-09-13",
"status": "ready",
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"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-09-20",
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"raw_status": "ready"
},
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"unfriends_est": 7,
"net_growth_est": 16,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "week_minus_2",
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"end": "2026-09-27",
"start_snapshot": {
"date": "2026-09-20",
"status": "ready",
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"end_snapshot": {
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"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "week_minus_1",
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"end": "2026-10-04",
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"end_snapshot": {
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"blocks_delta": 3,
"block_ratio": 21.43,
"new_friends_est": 14,
"unfriends_est": 3,
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"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11",
"start_snapshot": {
"date": "2026-10-04",
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},
"end_snapshot": {
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},
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"blocks_delta": 5,
"block_ratio": 31.25,
"new_friends_est": 16,
"unfriends_est": 5,
"net_growth_est": 11,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
}
],
"snapshots": [
{
"date": "2026-09-13",
"status": "ready",
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"targeted_reaches": 820,
"blocks": 469,
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},
{
"date": "2026-09-20",
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},
{
"date": "2026-09-27",
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},
{
"date": "2026-10-04",
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"raw_status": "ready"
},
{
"date": "2026-10-11",
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"raw_status": "ready"
},
{
"date": "2026-10-05",
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"raw_status": "ready"
},
{
"date": "2026-10-06",
"status": "ready",
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"blocks": 483,
"raw_status": "ready"
},
{
"date": "2026-10-07",
"status": "ready",
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"blocks": 483,
"raw_status": "ready"
},
{
"date": "2026-10-08",
"status": "ready",
"followers": 1344,
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"blocks": 487,
"raw_status": "ready"
},
{
"date": "2026-10-09",
"status": "ready",
"followers": 1344,
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"blocks": 487,
"raw_status": "ready"
},
{
"date": "2026-10-10",
"status": "ready",
"followers": 1345,
"targeted_reaches": 844,
"blocks": 489,
"raw_status": "ready"
}
],
"current_week": {
"label": "current",
"start": "2026-10-05",
"end": "2026-10-11",
"start_snapshot": {
"date": "2026-10-04",
"status": "ready",
"followers": 1335,
"targeted_reaches": 839,
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"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-11",
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},
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"blocks_delta": 5,
"block_ratio": 31.25,
"new_friends_est": 16,
"unfriends_est": 5,
"net_growth_est": 11,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
"daily_metrics_current_week": [
{
"label": "daily",
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"end": "2026-10-05",
"start_snapshot": {
"date": "2026-10-04",
"status": "ready",
"followers": 1335,
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},
"end_snapshot": {
"date": "2026-10-05",
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},
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"blocks_delta": -1,
"block_ratio": -50.0,
"new_friends_est": 2,
"unfriends_est": 0,
"net_growth_est": 2,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "daily",
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"end": "2026-10-06",
"start_snapshot": {
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},
"end_snapshot": {
"date": "2026-10-06",
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},
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"blocks_delta": 0,
"block_ratio": 0.0,
"new_friends_est": 4,
"unfriends_est": 0,
"net_growth_est": 4,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "daily",
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"end": "2026-10-07",
"start_snapshot": {
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},
"end_snapshot": {
"date": "2026-10-07",
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"raw_status": "ready"
},
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"blocks_delta": 0,
"block_ratio": 0.0,
"new_friends_est": 2,
"unfriends_est": 0,
"net_growth_est": 2,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "daily",
"start": "2026-10-08",
"end": "2026-10-08",
"start_snapshot": {
"date": "2026-10-07",
"status": "ready",
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"targeted_reaches": 848,
"blocks": 483,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-08",
"status": "ready",
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"raw_status": "ready"
},
"followers_delta": 1,
"targeted_reach_delta": -3,
"blocks_delta": 4,
"block_ratio": 80.0,
"new_friends_est": 5,
"unfriends_est": 4,
"net_growth_est": 1,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "daily",
"start": "2026-10-09",
"end": "2026-10-09",
"start_snapshot": {
"date": "2026-10-08",
"status": "ready",
"followers": 1344,
"targeted_reaches": 845,
"blocks": 487,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-09",
"status": "ready",
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"blocks": 487,
"raw_status": "ready"
},
"followers_delta": 0,
"targeted_reach_delta": 0,
"blocks_delta": 0,
"block_ratio": 0.0,
"new_friends_est": 0,
"unfriends_est": 0,
"net_growth_est": 0,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "daily",
"start": "2026-10-10",
"end": "2026-10-10",
"start_snapshot": {
"date": "2026-10-09",
"status": "ready",
"followers": 1344,
"targeted_reaches": 845,
"blocks": 487,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-10",
"status": "ready",
"followers": 1345,
"targeted_reaches": 844,
"blocks": 489,
"raw_status": "ready"
},
"followers_delta": 1,
"targeted_reach_delta": -1,
"blocks_delta": 2,
"block_ratio": 66.67,
"new_friends_est": 3,
"unfriends_est": 2,
"net_growth_est": 1,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
},
{
"label": "daily",
"start": "2026-10-11",
"end": "2026-10-11",
"start_snapshot": {
"date": "2026-10-10",
"status": "ready",
"followers": 1345,
"targeted_reaches": 844,
"blocks": 489,
"raw_status": "ready"
},
"end_snapshot": {
"date": "2026-10-11",
"status": "ready",
"followers": 1346,
"targeted_reaches": 845,
"blocks": 489,
"raw_status": "ready"
},
"followers_delta": 1,
"targeted_reach_delta": 1,
"blocks_delta": 0,
"block_ratio": 0.0,
"new_friends_est": 1,
"unfriends_est": 0,
"net_growth_est": 1,
"data_quality_note": "computed from cumulative LINE Insight snapshots"
}
],
"error_or_missing_reason": null
}
}
},
"platform_or_channel": "LINE OA / landing page CTA",
"exact_next_step": "分別檢查新竹與竹北歡迎訊息、首週推播頻率、廣告落地頁 CTA 是否導到正確 OA；封鎖率 >30% 的帳號先減少硬促銷訊息，改為服務導覽與預約分流。",
"owner_suggestion": "LINE OA 管理者 + 診所櫃台/客服",
"expected_impact": "提升可觸及好友淨增加，避免買到好友後快速流失。",
"validation_kpi": "followers_delta、targeted_reach_delta、blocks_delta、block_ratio",
"risk_or_caveat": "LINE Insight 只能證明帳號層級變化，不能直接歸因到單一廣告；需加 UTM/分流追蹤。",
"confidence": "high"
},
{
"rank": 3,
"action_id": "seo_opportunity_and_meta_tracking",
"title": "用 SEO 機會字補高意圖承接，並修正 Meta 無法證明諮詢的追蹤缺口",
"priority_rationale": "Search Console 有排名 4–15 與零點擊高曝光詞；Meta 若無 leads/messages，應先做追蹤與再行銷承接，而非只看便宜點擊。",
"cited_metrics": {
"seo_opportunities": [
{
"query": "愛美微針",
"clicks": 0,
"impressions": 8,
"ctr": 0.0,
"position": 6.0
},
{
"query": "新竹冷凍減脂",
"clicks": 0,
"impressions": 8,
"ctr": 0.0,
"position": 8.88
},
{
"query": "glazed donut",
"clicks": 0,
"impressions": 6,
"ctr": 0.0,
"position": 6.33
},
{
"query": "新竹海神除毛",
"clicks": 0,
"impressions": 6,
"ctr": 0.0,
"position": 10.83
},
{
"query": "新竹海神",
"clicks": 0,
"impressions": 6,
"ctr": 0.0,
"position": 13.83
}
],
"meta_leads_or_messages": {
"metric_id": "meta_ads_leads_or_messages",
"source": "meta_ads",
"funnel_stage": "社群諮詢",
"current_value": 75.0,
"previous_value": 75.0,
"delta_abs": 0.0,
"delta_pct": 0.0,
"trend_direction": "flat",
"unit": "leads/messages",
"business_interpretation": "Meta API 可見的 leads/messages；若為 0，不能宣稱 Meta 直接帶來諮詢。",
"data_quality_note": ""
},
"ga4_click_line": {
"metric_id": "ga4_click_line",
"source": "ga4",
"funnel_stage": "LINE 意圖",
"current_value": 53,
"previous_value": 40,
"delta_abs": 13.0,
"delta_pct": 32.5,
"trend_direction": "up",
"unit": "events",
"business_interpretation": "網站上點擊 LINE 的高意圖行為，是本週主要網站諮詢意圖 KPI。",
"data_quality_note": ""
}
},
"platform_or_channel": "SEO / Meta Ads / GA4",
"exact_next_step": "挑 3–5 個排名 4–15 關鍵字更新標題/FAQ/內部連結；Meta 廣告 URL 全部補 UTM，並用 landing page view + click_line + LINE OA delta 共同驗證。",
"owner_suggestion": "SEO 編輯 + 廣告投手",
"expected_impact": "提升自然搜尋高意圖流量，並讓 Meta 從曝光/互動輔助逐步變成可驗證的 LINE 意圖來源。",
"validation_kpi": "Search Console CTR/position、GA4 organic click_line、Meta landing_page_views/click_line",
"risk_or_caveat": "醫美內容需避免保證療效與過度承諾；上線前需人工審稿。",
"confidence": "medium"
}
],
"experiments": [
{
"experiment_id": "utm_line_account_params",
"title": "所有 LINE CTA 加上 line_account/source/campaign 參數",
"validation_kpi": "GA4 click_line by source/campaign and LINE OA delta"
},
{
"experiment_id": "seo_title_faq_refresh",
"title": "針對排名 4–15 機會字更新 3 篇頁面標題與 FAQ",
"validation_kpi": "Search Console CTR and clicks for selected queries"
},
{
"experiment_id": "meta_retarg_line_cta",
"title": "Meta 暖受眾再行銷導到服務分流頁而非直接泛流量",
"validation_kpi": "landing page views → click_line ratio"
}
],
"tracking_limitations": [
"LINE OA Insight cannot attribute new friends to Google Ads, Meta Ads, SEO, or direct traffic without additional campaign/LINE-account tracking.",
"Google Ads all_conversions can include low-intent local/profile/page-view actions; conversion-action composition must be reviewed before budget decisions.",
"Meta API actions may not expose downstream LINE consultations unless messaging/lead tracking is configured.",
"Search Console data can lag and positions are averages across queries/devices/pages."
]
}