--- clinic: "曜妍診所" report_type: weekly_integrated_marketing_ad_report period_start: 2026-10-05 period_end: 2026-10-11 comparison_start: 2026-09-28 comparison_end: 2026-10-04 timezone: Asia/Taipei generated_at: 2026-10-12T08:04:54.950791+08:00 primary_kpi: ga4_click_line_and_line_oa_targeted_reach_delta intended_use: AI-assisted weekly optimization of Google Ads, Meta Ads, SEO, website LINE intent, and LINE OA friend retention web_url: https://yaoyan-weekly-ad-report.pages.dev/reports/2026-10-05_2026-10-11/ markdown_url: https://yaoyan-weekly-ad-report.pages.dev/reports/2026-10-05_2026-10-11/report.md status: success sections_completed: ["ga4", "google_ads", "meta_ads", "search_console", "line_oa"] sections_failed: {} delivery_status: not_attempted top_priorities: ["先校正 Google Ads 轉換品質，再判斷 CPA 是否真的改善", "檢查 LINE 新竹/竹北加好友後承接與封鎖率", "用 SEO 機會字補高意圖承接，並修正 Meta 無法證明諮詢的追蹤缺口"] data_source_freshness: {"ga4": {"status": "success", "latest_available_date": "2026-10-11", "rows_returned": 26, "non_zero_status": true, "error_or_missing_reason": null}, "google_ads": {"status": "success", "latest_available_date": "2026-10-11", "rows_returned": 58, "non_zero_status": true, "error_or_missing_reason": null}, "meta_ads": {"status": "success", "latest_available_date": "2026-10-11", "rows_returned": 10, "non_zero_status": true, "error_or_missing_reason": null}, "search_console": {"status": "success", "latest_available_date": "2026-10-11", "rows_returned": 80, "non_zero_status": true, "error_or_missing_reason": null}, "line_oa": {"status": "success", "latest_available_date": "2026-10-11", "rows_returned": 2, "non_zero_status": true, "error_or_missing_reason": null}} --- # 曜妍診所每週行銷與廣告成效週報 ## AI_PARSE_NOTES - 本檔固定章節與 RAW_DATA_JSON top-level keys 供後續 AI 週週比較。 - 百分比數值以 number 儲存，例如 12.3 代表 12.3%。 - 觀察數字與推論分開；重大預算調整只列建議，不自動執行。 ## REPORT_CONTEXT - 報告期間：2026-10-05 ～ 2026-10-11（台灣時間最近完整週一～週日） - 比較期間：2026-09-28 ～ 2026-10-04 - 4 週趨勢：2026-09-14~2026-09-20, 2026-09-21~2026-09-27, 2026-09-28~2026-10-04, 2026-10-05~2026-10-11 - 網頁版：https://yaoyan-weekly-ad-report.pages.dev/reports/2026-10-05_2026-10-11/ - AI Markdown：https://yaoyan-weekly-ad-report.pages.dev/reports/2026-10-05_2026-10-11/report.md ## EXECUTIVE_SUMMARY - 產出狀態：success；已完成來源：ga4, google_ads, meta_ads, search_console, line_oa。 - 本週網站 LINE 意圖 click_line：53，較前週變化 32.5%。 - Google Ads 花費：NT$10135.34，較前週變化 -3.45%；需以 high-intent conversion composition 判讀 CPA。 - LINE 可觸及好友淨變化：147，較前週變化 5.76%；封鎖率需分新竹/竹北檢查。 - Search Console clicks：81，較前週變化 -8.99%；排名 4–15 機會字已列於 RAW_DATA_JSON。 - Meta Ads 花費：NT$6747.0；若 leads/messages 為 0，不可宣稱 Meta 直接帶來諮詢。 ## DATA_SOURCE_STATUS - ga4: status=success, rows=26, non_zero=True, latest=2026-10-11, note=GA4 API returned rows for the current report week., error=None - google_ads: status=success, rows=58, non_zero=True, latest=2026-10-11, note=Google Ads API returned account, campaign, search term, keyword, and conversion-action rows., error=None - meta_ads: status=success, rows=10, non_zero=True, latest=2026-10-11, note=Meta account-level status checked for all configured accounts; campaign details included only where spend was present., error=None - search_console: status=success, rows=80, non_zero=True, latest=2026-10-11, note=Search Console API returned current-week query/page data., error=None - line_oa: status=success, rows=2, non_zero=True, latest=2026-10-11, note=LINE OA cumulative snapshots queried separately for 新竹 and 竹北., error=None ## KPI_TREND_SNAPSHOT - metric_id: ga4_sessions - source: ga4 - funnel_stage: 網站流量 - current_value: 973 - previous_value: 939 - delta_abs: 34.0 - delta_pct: 3.62 - trend_direction: up - unit: sessions - business_interpretation: 網站總工作階段變化，代表整體承接量。 - data_quality_note: - metric_id: ga4_active_users - source: ga4 - funnel_stage: 網站流量 - current_value: 854 - previous_value: 837 - delta_abs: 17.0 - delta_pct: 2.03 - trend_direction: up - unit: users - business_interpretation: 實際使用者變化，用來判斷是否只是重複訪問。 - data_quality_note: - metric_id: ga4_click_line - source: ga4 - funnel_stage: LINE 意圖 - current_value: 53 - previous_value: 40 - delta_abs: 13.0 - delta_pct: 32.5 - trend_direction: up - unit: events - business_interpretation: 網站上點擊 LINE 的高意圖行為，是本週主要網站諮詢意圖 KPI。 - data_quality_note: - metric_id: ga4_bounce_rate_pct - source: ga4 - funnel_stage: 網站品質 - current_value: 67.0 - previous_value: 69.0 - delta_abs: -2.0 - delta_pct: -2.9 - trend_direction: up - unit: % - business_interpretation: 跳出率越低越好；若流量成長但跳出也升高，代表承接頁品質需檢查。 - data_quality_note: - metric_id: google_ads_spend_twd - source: google_ads - funnel_stage: 廣告曝光/點擊 - current_value: 10135.34 - previous_value: 10497.06 - delta_abs: -361.72 - delta_pct: -3.45 - trend_direction: down - unit: TWD - business_interpretation: Google Ads 本週花費，需與 click_line / high-intent conversions 一起看。 - data_quality_note: - metric_id: google_ads_clicks - source: google_ads - funnel_stage: 廣告曝光/點擊 - current_value: 1093 - previous_value: 937 - delta_abs: 156.0 - delta_pct: 16.65 - trend_direction: up - unit: clicks - business_interpretation: Google Ads 導站點擊量。 - data_quality_note: - metric_id: google_ads_ctr_pct - source: google_ads - funnel_stage: 廣告曝光/點擊 - current_value: 3.19 - previous_value: 3.3 - delta_abs: -0.11 - delta_pct: -3.33 - trend_direction: down - unit: % - business_interpretation: CTR 反映素材與搜尋字詞匹配；Display/PMax 高 CTR 仍需查版位。 - data_quality_note: - metric_id: google_ads_avg_cpc_twd - source: google_ads - funnel_stage: 廣告效率 - current_value: 9.27 - previous_value: 11.2 - delta_abs: -1.93 - delta_pct: -17.23 - trend_direction: up - unit: TWD - business_interpretation: 平均 CPC 降低不等於諮詢品質提升，需對照 high-intent conversions。 - data_quality_note: - metric_id: google_ads_conversions - source: google_ads - funnel_stage: 平台轉換 - current_value: 33.0 - previous_value: 28.0 - delta_abs: 5.0 - delta_pct: 17.86 - trend_direction: up - unit: conversions - business_interpretation: Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。 - data_quality_note: - metric_id: search_console_clicks - source: search_console - funnel_stage: SEO 自然搜尋 - current_value: 81 - previous_value: 89 - delta_abs: -8.0 - delta_pct: -8.99 - trend_direction: down - unit: clicks - business_interpretation: 自然搜尋帶來的點擊量。 - data_quality_note: - metric_id: search_console_impressions - source: search_console - funnel_stage: SEO 自然搜尋 - current_value: 1753 - previous_value: 2736 - delta_abs: -983.0 - delta_pct: -35.93 - trend_direction: down - unit: impressions - business_interpretation: 自然搜尋曝光量，判斷內容覆蓋面。 - data_quality_note: - metric_id: search_console_ctr_pct - source: search_console - funnel_stage: SEO 自然搜尋 - current_value: 4.62 - previous_value: 3.25 - delta_abs: 1.37 - delta_pct: 42.15 - trend_direction: up - unit: % - business_interpretation: SEO CTR，受標題/描述與排名影響。 - data_quality_note: - metric_id: search_console_avg_position - source: search_console - funnel_stage: SEO 自然搜尋 - current_value: 11.02 - previous_value: 10.34 - delta_abs: 0.68 - delta_pct: 6.58 - trend_direction: down - unit: position - business_interpretation: 平均排名越低越好；需同時看機會字。 - data_quality_note: - metric_id: meta_ads_spend_twd - source: meta_ads - funnel_stage: 社群廣告 - current_value: 6747.0 - previous_value: 4895.0 - delta_abs: 1852.0 - delta_pct: 37.83 - trend_direction: up - unit: TWD - business_interpretation: Meta 投放花費；目前不可直接等同 LINE 好友成長。 - data_quality_note: - metric_id: meta_ads_clicks - source: meta_ads - funnel_stage: 社群廣告 - current_value: 625 - previous_value: 588 - delta_abs: 37.0 - delta_pct: 6.29 - trend_direction: up - unit: clicks - business_interpretation: Meta 點擊；需與 landing page views / messaging leads 分開判讀。 - data_quality_note: - metric_id: meta_ads_landing_page_views - source: meta_ads - funnel_stage: 社群廣告承接 - current_value: 0.0 - previous_value: 0.0 - delta_abs: 0.0 - delta_pct: None - trend_direction: flat - unit: views - business_interpretation: Meta landing page view；若低於 link clicks，代表頁面載入或點擊品質有落差。 - data_quality_note: - metric_id: meta_ads_leads_or_messages - source: meta_ads - funnel_stage: 社群諮詢 - current_value: 75.0 - previous_value: 75.0 - delta_abs: 0.0 - delta_pct: 0.0 - trend_direction: flat - unit: leads/messages - business_interpretation: Meta API 可見的 leads/messages；若為 0，不能宣稱 Meta 直接帶來諮詢。 - data_quality_note: - metric_id: line_oa_followers_delta_total - source: line_oa - funnel_stage: LINE 好友新增 - current_value: 285 - previous_value: 231 - delta_abs: 54.0 - delta_pct: 23.38 - trend_direction: up - unit: followers - business_interpretation: 兩個 LINE OA 合計 followers 淨變化。 - data_quality_note: - metric_id: line_oa_targeted_reach_delta_total - source: line_oa - funnel_stage: 可觸及好友 - current_value: 147 - previous_value: 139 - delta_abs: 8.0 - delta_pct: 5.76 - trend_direction: up - unit: reachable users - business_interpretation: 兩個 LINE OA 合計可觸及好友淨變化。 - data_quality_note: - metric_id: line_oa_blocks_delta_total - source: line_oa - funnel_stage: 封鎖 - current_value: 132 - previous_value: 83 - delta_abs: 49.0 - delta_pct: 59.04 - trend_direction: down - unit: blocks - business_interpretation: 新增封鎖數，越低越好；需與新增好友一起判斷品質。 - data_quality_note: - metric_id: line_oa_block_ratio_total - source: line_oa - funnel_stage: 好友品質 - current_value: 31.65 - previous_value: 26.43 - delta_abs: 5.22 - delta_pct: 19.75 - trend_direction: down - unit: % - business_interpretation: 封鎖 / 估計新增好友比，>30% 為警訊。 - data_quality_note: ## CHANNEL_PERFORMANCE - Google Ads：{"label": "current", "start": "2026-10-05", "end": "2026-10-11", "cost_twd": 10135.34, "clicks": 1093, "impressions": 34254, "ctr_pct": 3.19, "avg_cpc_twd": 9.27, "conversions": 33.0, "cost_per_conversion_twd": 307.13, "all_conversions": 389.0} - Meta Ads：{"label": "current", "start": "2026-10-05", "end": "2026-10-11", "spend_twd": 6747.0, "clicks": 625, "inline_link_clicks": 263, "leads": 75.0, "landing_page_views": 0.0, "missing_accounts": []} - GA4：{"label": "current", "start": "2026-10-05", "end": "2026-10-11", "sessions": 973, "active_users": 854, "new_users": 824, "bounce_rate_pct": 67.0, "avg_session_duration_sec": 77.42, "click_line": 53} - Search Console：{"label": "current", "start": "2026-10-05", "end": "2026-10-11", "clicks": 81, "impressions": 1753, "ctr_pct": 4.62, "average_position": 11.02} - LINE OA：{"label": "current", "start": "2026-10-05", "end": "2026-10-11", "followers_delta": 285, "targeted_reach_delta": 147, "blocks_delta": 132, "new_friends_est": 417, "block_ratio": 31.65, "missing_accounts": []} ## FUNNEL_DIAGNOSIS 廣告曝光/點擊 → 網站流量 → click_line → LINE 好友新增 → 封鎖 → 可觸及好友淨增加 → 諮詢/預約 - 已觀察：{"google_ads_impressions": 34254, "google_ads_clicks": 1093, "meta_impressions": null, "meta_clicks": 625, "ga4_sessions": 973, "ga4_click_line": 53, "line_followers_delta_total": 285, "line_blocks_delta_total": 132, "line_targeted_reach_delta_total": 147} - 判讀：目前能證明網站 LINE 點擊與 OA 帳號層級好友變化，但尚不能把每位好友精準歸因到 Google / Meta / SEO。 ## TOP_3_PRIORITIZED_ACTIONS - rank: 1 - action_id: google_ads_conversion_quality_audit - title: 先校正 Google Ads 轉換品質，再判斷 CPA 是否真的改善 - priority_rationale: Google Ads 已回傳 conversion action composition；若 low-intent/local actions 佔比高，all conversions 會高估成效。 - cited_metrics: {"google_ads_conversions": {"metric_id": "google_ads_conversions", "source": "google_ads", "funnel_stage": "平台轉換", "current_value": 33.0, "previous_value": 28.0, "delta_abs": 5.0, "delta_pct": 17.86, "trend_direction": "up", "unit": "conversions", "business_interpretation": "Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。", "data_quality_note": ""}, "high_intent_actions": [{"conversion_action_name": "點擊網站任何按鈕LINE", "all_conversions": 27.0, "conversions": 27.0, "intent_class": "high_intent"}, {"conversion_action_name": "關之美診所網站 (web) click_line", "all_conversions": 22.0, "conversions": 0.0, "intent_class": "high_intent"}, {"conversion_action_name": "Clicks to call", "all_conversions": 9.0, "conversions": 0.0, "intent_class": "high_intent"}, {"conversion_action_name": "TechSol - page view on contact page 23082", "all_conversions": 4.0, "conversions": 0.0, "intent_class": "high_intent"}, {"conversion_action_name": "Business profile - Call", "all_conversions": 1.0, "conversions": 0.0, "intent_class": "high_intent"}], "low_intent_or_local_actions": [{"conversion_action_name": "Local actions - Other engagements", "all_conversions": 279.0, "conversions": 0.0, "intent_class": "low_intent_or_local"}, {"conversion_action_name": "Local actions - Directions", "all_conversions": 28.0, "conversions": 5.0, "intent_class": "low_intent_or_local"}, {"conversion_action_name": "Local actions - Website visits", "all_conversions": 17.0, "conversions": 0.0, "intent_class": "low_intent_or_local"}, {"conversion_action_name": "Local actions - Menu views", "all_conversions": 1.0, "conversions": 0.0, "intent_class": "low_intent_or_local"}]} - platform_or_channel: Google Ads / GA4 - exact_next_step: 在 Google Ads 後台把 LINE click、來電、表單/預約列為主要轉換；Directions、profile、page view/engagement 類轉為次要觀察，並重算 search / PMax 的 high-intent CPA。 - owner_suggestion: 廣告投手 + Eric - expected_impact: 降低被低品質轉換誤導的預算配置風險，讓預算往真實諮詢意圖移動。 - validation_kpi: high_intent_conversions、GA4 click_line、high_intent CPA - risk_or_caveat: 重大出價/預算調整需人工確認；本報告不會自動修改廣告帳戶。 - confidence: high - rank: 2 - action_id: line_block_ratio_followup - title: 檢查 LINE 新竹/竹北加好友後承接與封鎖率 - priority_rationale: LINE OA 是最接近諮詢沉澱的節點；封鎖率若高，表示廣告承諾、分院導流或訊息節奏可能不匹配。 - cited_metrics: {"line_block_ratio_total": {"metric_id": "line_oa_block_ratio_total", "source": "line_oa", "funnel_stage": "好友品質", "current_value": 31.65, "previous_value": 26.43, "delta_abs": 5.22, "delta_pct": 19.75, "trend_direction": "down", "unit": "%", "business_interpretation": "封鎖 / 估計新增好友比，>30% 為警訊。", "data_quality_note": ""}, "line_accounts": {"hsinchu": {"label": "新竹", "status": "success", "weekly_trend_4w": [{"label": "week_minus_3", "start": "2026-09-14", "end": "2026-09-20", "start_snapshot": {"date": "2026-09-13", "status": "ready", "followers": 8651, "targeted_reaches": 5117, "blocks": 3467, "raw_status": "ready"}, "end_snapshot": {"date": "2026-09-20", "status": "ready", "followers": 8957, "targeted_reaches": 5287, "blocks": 3601, "raw_status": "ready"}, "followers_delta": 306, "targeted_reach_delta": 170, "blocks_delta": 134, "block_ratio": 30.45, "new_friends_est": 440, "unfriends_est": 134, "net_growth_est": 306, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, {"label": "week_minus_2", "start": "2026-09-21", "end": "2026-09-27", "start_snapshot": {"date": "2026-09-20", "status": "ready", "followers": 8957, "targeted_reaches": 5287, "blocks": 3601, "raw_status": "ready"}, "end_snapshot": {"date": "2026-09-27", "status": "ready", "followers": 9104, "targeted_reaches": 5292, "blocks": 3731, "raw_status": "ready"}, "followers_delta": 147, "targeted_reach_delta": 5, "blocks_delta": 130, "block_ratio": 46.93, "new_friends_est": 277, "unfriends_est": 130, "net_growth_est": 147, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, {"label": "week_minus_1", "start": "2026-09-28", "end": "2026-10-04", "start_snapshot": {"date": "2026-09-27", "status": "ready", "followers": 9104, "targeted_reaches": 5292, "blocks": 3731, "raw_status": "ready"}, "end_snapshot": {"date": "2026-10-04", "status": "ready", "followers": 9324, "targeted_reaches": 5425, "blocks": 3811, "raw_status": "ready"}, "followers_delta": 220, "targeted_reach_delta": 133, "blocks_delta": 80, "block_ratio": 26.67, "new_friends_est": 300, "unfriends_est": 80, "net_growth_est": 220, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, {"label": "current", "start": "2026-10-05", "end": "2026-10-11", "start_snapshot": {"date": "2026-10-04", "status": "ready", "followers": 9324, "targeted_reaches": 5425, "blocks": 3811, "raw_status": "ready"}, "end_snapshot": {"date": "2026-10-11", "status": "ready", "followers": 9598, "targeted_reaches": 5566, "blocks": 3938, "raw_status": "ready"}, "followers_delta": 274, "targeted_reach_delta": 141, "blocks_delta": 127, "block_ratio": 31.67, "new_friends_est": 401, "unfriends_est": 127, "net_growth_est": 274, "data_quality_note": "computed from cumulative LINE Insight snapshots"}], "snapshots": [{"date": "2026-09-13", "status": "ready", "followers": 8651, "targeted_reaches": 5117, "blocks": 3467, "raw_status": "ready"}, {"date": "2026-09-20", "status": "ready", "followers": 8957, "targeted_reaches": 5287, "blocks": 3601, "raw_status": "ready"}, {"date": "2026-09-27", "status": "ready", "followers": 9104, "targeted_reaches": 5292, "blocks": 3731, "raw_status": "ready"}, {"date": "2026-10-04", "status": "ready", "followers": 9324, "targeted_reaches": 5425, "blocks": 3811, "raw_status": "ready"}, {"date": "2026-10-11", "status": "ready", "followers": 9598, "targeted_reaches": 5566, "blocks": 3938, "raw_status": "ready"}, {"date": "2026-10-05", "status": "ready", "followers": 9364, "targeted_reaches": 5454, "blocks": 3820, "raw_status": "ready"}, {"date": 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"followers_delta": 274, "targeted_reach_delta": 141, "blocks_delta": 127, "block_ratio": 31.67, "new_friends_est": 401, "unfriends_est": 127, "net_growth_est": 274, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, "daily_metrics_current_week": [{"label": "daily", "start": "2026-10-05", "end": "2026-10-05", "start_snapshot": {"date": "2026-10-04", "status": "ready", "followers": 9324, "targeted_reaches": 5425, "blocks": 3811, "raw_status": "ready"}, "end_snapshot": {"date": "2026-10-05", "status": "ready", "followers": 9364, "targeted_reaches": 5454, "blocks": 3820, "raw_status": "ready"}, "followers_delta": 40, "targeted_reach_delta": 29, "blocks_delta": 9, "block_ratio": 18.37, "new_friends_est": 49, "unfriends_est": 9, "net_growth_est": 40, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, {"label": "daily", "start": "2026-10-06", "end": "2026-10-06", "start_snapshot": {"date": "2026-10-05", "status": "ready", "followers": 9364, 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landing_page_views/click_line - risk_or_caveat: 醫美內容需避免保證療效與過度承諾；上線前需人工審稿。 - confidence: medium ## TRACKING_LIMITATIONS - LINE OA Insight cannot attribute new friends to Google Ads, Meta Ads, SEO, or direct traffic without additional campaign/LINE-account tracking. - Google Ads all_conversions can include low-intent local/profile/page-view actions; conversion-action composition must be reviewed before budget decisions. - Meta API actions may not expose downstream LINE consultations unless messaging/lead tracking is configured. - Search Console data can lag and positions are averages across queries/devices/pages. ## RAW_DATA_JSON ```json { "report_context": { "clinic": "曜妍診所", "report_type": "weekly_integrated_marketing_ad_report", "period_start": "2026-10-05", "period_end": "2026-10-11", "comparison_start": "2026-09-28", "comparison_end": "2026-10-04", "timezone": "Asia/Taipei", "generated_at": "2026-10-12T08:04:54.950791+08:00", "weekly_windows_4w": [ { "label": "week_minus_3", 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"block_ratio": 41.54, "new_friends_est": 65, "unfriends_est": 27, "net_growth_est": 38, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-11", "end": "2026-10-11", "start_snapshot": { "date": "2026-10-10", "status": "ready", "followers": 9560, "targeted_reaches": 5547, "blocks": 3919, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 9598, "targeted_reaches": 5566, "blocks": 3938, "raw_status": "ready" }, "followers_delta": 38, "targeted_reach_delta": 19, "blocks_delta": 19, "block_ratio": 33.33, "new_friends_est": 57, "unfriends_est": 19, "net_growth_est": 38, "data_quality_note": "computed from cumulative LINE Insight snapshots" } ], "error_or_missing_reason": null }, "zhubei": { "label": "竹北", "status": "success", "weekly_trend_4w": [ { "label": "week_minus_3", "start": "2026-09-14", "end": "2026-09-20", "start_snapshot": { "date": "2026-09-13", "status": "ready", "followers": 1299, "targeted_reaches": 820, "blocks": 469, "raw_status": "ready" }, "end_snapshot": { "date": "2026-09-20", "status": "ready", "followers": 1315, "targeted_reaches": 829, "blocks": 476, "raw_status": "ready" }, "followers_delta": 16, "targeted_reach_delta": 9, "blocks_delta": 7, "block_ratio": 30.43, "new_friends_est": 23, "unfriends_est": 7, "net_growth_est": 16, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "week_minus_2", "start": "2026-09-21", "end": "2026-09-27", "start_snapshot": { "date": "2026-09-20", "status": "ready", "followers": 1315, "targeted_reaches": 829, "blocks": 476, "raw_status": "ready" }, "end_snapshot": { "date": "2026-09-27", "status": "ready", "followers": 1324, "targeted_reaches": 833, "blocks": 481, "raw_status": "ready" }, "followers_delta": 9, "targeted_reach_delta": 4, "blocks_delta": 5, "block_ratio": 35.71, "new_friends_est": 14, "unfriends_est": 5, "net_growth_est": 9, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "week_minus_1", "start": "2026-09-28", "end": "2026-10-04", "start_snapshot": { "date": "2026-09-27", "status": "ready", "followers": 1324, "targeted_reaches": 833, "blocks": 481, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-04", "status": "ready", "followers": 1335, "targeted_reaches": 839, "blocks": 484, "raw_status": "ready" }, "followers_delta": 11, "targeted_reach_delta": 6, "blocks_delta": 3, "block_ratio": 21.43, "new_friends_est": 14, "unfriends_est": 3, "net_growth_est": 11, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "current", "start": "2026-10-05", "end": "2026-10-11", "start_snapshot": { "date": "2026-10-04", "status": "ready", "followers": 1335, "targeted_reaches": 839, "blocks": 484, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 1346, "targeted_reaches": 845, "blocks": 489, "raw_status": "ready" }, "followers_delta": 11, "targeted_reach_delta": 6, "blocks_delta": 5, "block_ratio": 31.25, "new_friends_est": 16, "unfriends_est": 5, "net_growth_est": 11, "data_quality_note": "computed from cumulative LINE Insight snapshots" } ], "snapshots": [ { "date": "2026-09-13", "status": "ready", "followers": 1299, "targeted_reaches": 820, "blocks": 469, "raw_status": "ready" }, { "date": "2026-09-20", "status": "ready", "followers": 1315, "targeted_reaches": 829, "blocks": 476, "raw_status": "ready" }, { "date": "2026-09-27", "status": "ready", "followers": 1324, "targeted_reaches": 833, "blocks": 481, "raw_status": "ready" }, { "date": "2026-10-04", "status": "ready", "followers": 1335, "targeted_reaches": 839, "blocks": 484, "raw_status": "ready" }, { "date": "2026-10-11", "status": "ready", "followers": 1346, "targeted_reaches": 845, "blocks": 489, "raw_status": "ready" }, { "date": "2026-10-05", "status": "ready", "followers": 1337, "targeted_reaches": 842, "blocks": 483, "raw_status": "ready" }, { "date": "2026-10-06", "status": "ready", "followers": 1341, "targeted_reaches": 846, "blocks": 483, "raw_status": "ready" }, { "date": "2026-10-07", "status": "ready", "followers": 1343, "targeted_reaches": 848, "blocks": 483, "raw_status": "ready" }, { "date": "2026-10-08", "status": "ready", "followers": 1344, "targeted_reaches": 845, "blocks": 487, "raw_status": "ready" }, { "date": "2026-10-09", "status": "ready", "followers": 1344, "targeted_reaches": 845, "blocks": 487, "raw_status": "ready" }, { "date": "2026-10-10", "status": "ready", "followers": 1345, "targeted_reaches": 844, "blocks": 489, "raw_status": "ready" } ], "current_week": { "label": "current", "start": "2026-10-05", "end": "2026-10-11", "start_snapshot": { "date": "2026-10-04", "status": "ready", "followers": 1335, "targeted_reaches": 839, "blocks": 484, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 1346, "targeted_reaches": 845, "blocks": 489, "raw_status": "ready" }, "followers_delta": 11, "targeted_reach_delta": 6, "blocks_delta": 5, "block_ratio": 31.25, "new_friends_est": 16, "unfriends_est": 5, "net_growth_est": 11, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, "daily_metrics_current_week": [ { "label": "daily", "start": "2026-10-05", "end": "2026-10-05", "start_snapshot": { "date": "2026-10-04", "status": "ready", "followers": 1335, "targeted_reaches": 839, "blocks": 484, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-05", "status": "ready", "followers": 1337, "targeted_reaches": 842, "blocks": 483, "raw_status": "ready" }, "followers_delta": 2, "targeted_reach_delta": 3, "blocks_delta": -1, "block_ratio": -50.0, "new_friends_est": 2, "unfriends_est": 0, "net_growth_est": 2, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-06", "end": "2026-10-06", "start_snapshot": { "date": "2026-10-05", "status": "ready", "followers": 1337, "targeted_reaches": 842, "blocks": 483, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-06", "status": "ready", "followers": 1341, "targeted_reaches": 846, "blocks": 483, "raw_status": "ready" }, "followers_delta": 4, "targeted_reach_delta": 4, "blocks_delta": 0, "block_ratio": 0.0, "new_friends_est": 4, "unfriends_est": 0, "net_growth_est": 4, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-07", "end": "2026-10-07", "start_snapshot": { "date": "2026-10-06", "status": "ready", "followers": 1341, "targeted_reaches": 846, "blocks": 483, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-07", "status": "ready", "followers": 1343, "targeted_reaches": 848, "blocks": 483, "raw_status": "ready" }, "followers_delta": 2, "targeted_reach_delta": 2, "blocks_delta": 0, "block_ratio": 0.0, "new_friends_est": 2, "unfriends_est": 0, "net_growth_est": 2, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-08", "end": "2026-10-08", "start_snapshot": { "date": "2026-10-07", "status": "ready", "followers": 1343, "targeted_reaches": 848, "blocks": 483, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-08", "status": "ready", "followers": 1344, "targeted_reaches": 845, "blocks": 487, "raw_status": "ready" }, "followers_delta": 1, "targeted_reach_delta": -3, "blocks_delta": 4, "block_ratio": 80.0, "new_friends_est": 5, "unfriends_est": 4, "net_growth_est": 1, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-09", "end": "2026-10-09", "start_snapshot": { "date": "2026-10-08", "status": "ready", "followers": 1344, "targeted_reaches": 845, "blocks": 487, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-09", "status": "ready", "followers": 1344, "targeted_reaches": 845, "blocks": 487, "raw_status": "ready" }, "followers_delta": 0, "targeted_reach_delta": 0, "blocks_delta": 0, "block_ratio": 0.0, "new_friends_est": 0, "unfriends_est": 0, "net_growth_est": 0, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-10", "end": "2026-10-10", "start_snapshot": { "date": "2026-10-09", "status": "ready", "followers": 1344, "targeted_reaches": 845, "blocks": 487, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-10", "status": "ready", "followers": 1345, "targeted_reaches": 844, "blocks": 489, "raw_status": "ready" }, "followers_delta": 1, "targeted_reach_delta": -1, "blocks_delta": 2, "block_ratio": 66.67, "new_friends_est": 3, "unfriends_est": 2, "net_growth_est": 1, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-11", "end": "2026-10-11", "start_snapshot": { "date": "2026-10-10", "status": "ready", "followers": 1345, "targeted_reaches": 844, "blocks": 489, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 1346, "targeted_reaches": 845, "blocks": 489, "raw_status": "ready" }, "followers_delta": 1, "targeted_reach_delta": 1, "blocks_delta": 0, "block_ratio": 0.0, "new_friends_est": 1, "unfriends_est": 0, "net_growth_est": 1, "data_quality_note": "computed from cumulative LINE Insight snapshots" } ], "error_or_missing_reason": null } }, "follower_deltas": { "hsinchu": { "label": "current", "start": "2026-10-05", "end": "2026-10-11", "start_snapshot": { "date": "2026-10-04", "status": "ready", "followers": 9324, "targeted_reaches": 5425, "blocks": 3811, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 9598, "targeted_reaches": 5566, "blocks": 3938, "raw_status": "ready" }, "followers_delta": 274, "targeted_reach_delta": 141, "blocks_delta": 127, "block_ratio": 31.67, "new_friends_est": 401, "unfriends_est": 127, "net_growth_est": 274, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, "zhubei": { "label": "current", "start": "2026-10-05", "end": "2026-10-11", "start_snapshot": { "date": "2026-10-04", "status": "ready", "followers": 1335, "targeted_reaches": 839, "blocks": 484, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 1346, "targeted_reaches": 845, "blocks": 489, "raw_status": "ready" }, "followers_delta": 11, "targeted_reach_delta": 6, "blocks_delta": 5, "block_ratio": 31.25, "new_friends_est": 16, "unfriends_est": 5, "net_growth_est": 11, "data_quality_note": "computed from cumulative LINE Insight snapshots" } }, "targeted_reach_deltas": { "hsinchu": 141, "zhubei": 6 }, "block_deltas": { "hsinchu": 127, "zhubei": 5 }, "block_ratio": { "hsinchu": 31.67, "zhubei": 31.25 }, "weekly_trend_4w": [ { "label": "week_minus_3", "start": "2026-09-14", "end": "2026-09-20", "followers_delta": 322, "targeted_reach_delta": 179, "blocks_delta": 141, "new_friends_est": 463, "block_ratio": 30.45, "missing_accounts": [] }, { "label": "week_minus_2", "start": "2026-09-21", "end": "2026-09-27", "followers_delta": 156, "targeted_reach_delta": 9, "blocks_delta": 135, "new_friends_est": 291, "block_ratio": 46.39, "missing_accounts": [] }, { "label": "week_minus_1", "start": "2026-09-28", "end": "2026-10-04", "followers_delta": 231, "targeted_reach_delta": 139, "blocks_delta": 83, "new_friends_est": 314, "block_ratio": 26.43, "missing_accounts": [] }, { "label": "current", "start": "2026-10-05", "end": "2026-10-11", "followers_delta": 285, "targeted_reach_delta": 147, "blocks_delta": 132, "new_friends_est": 417, "block_ratio": 31.65, "missing_accounts": [] } ], "daily_metrics_current_week": [ { "date": "2026-10-05", "followers_delta": 42, "targeted_reach_delta": 32, "blocks_delta": 8, "new_friends_est": 51, "block_ratio": 15.69, "missing_accounts": [] }, { "date": "2026-10-06", "followers_delta": 44, "targeted_reach_delta": 37, "blocks_delta": 5, "new_friends_est": 49, "block_ratio": 10.2, "missing_accounts": [] }, { "date": "2026-10-07", "followers_delta": 42, "targeted_reach_delta": 28, "blocks_delta": 14, "new_friends_est": 56, "block_ratio": 25.0, "missing_accounts": [] }, { "date": "2026-10-08", "followers_delta": 40, "targeted_reach_delta": 5, "blocks_delta": 34, "new_friends_est": 74, "block_ratio": 45.95, "missing_accounts": [] }, { "date": "2026-10-09", "followers_delta": 39, "targeted_reach_delta": 15, "blocks_delta": 23, "new_friends_est": 62, "block_ratio": 37.1, "missing_accounts": [] }, { "date": "2026-10-10", "followers_delta": 39, "targeted_reach_delta": 10, "blocks_delta": 29, "new_friends_est": 68, "block_ratio": 42.65, "missing_accounts": [] }, { "date": "2026-10-11", "followers_delta": 39, "targeted_reach_delta": 20, "blocks_delta": 19, "new_friends_est": 58, "block_ratio": 32.76, "missing_accounts": [] } ], "insights": [], "data_quality_note": "LINE OA cumulative snapshots queried separately for 新竹 and 竹北.", "error_or_missing_reason": null, "trend_analysis_4w": [ { "metric": "followers_delta", "values": [ 322, 156, 231, 285 ], "current_vs_4w_avg_pct": 14.69, "current_vs_previous_pct": 23.38, "missing_weeks": [], "consecutive_marker": "up" }, { "metric": "targeted_reach_delta", "values": [ 179, 9, 139, 147 ], "current_vs_4w_avg_pct": 24.05, "current_vs_previous_pct": 5.76, "missing_weeks": [], "consecutive_marker": "up" }, { "metric": "blocks_delta", "values": [ 141, 135, 83, 132 ], "current_vs_4w_avg_pct": 7.54, "current_vs_previous_pct": 59.04, "missing_weeks": [], "consecutive_marker": "down" }, { "metric": "block_ratio", "values": [ 30.45, 46.39, 26.43, 31.65 ], "current_vs_4w_avg_pct": -6.17, "current_vs_previous_pct": 19.75, "missing_weeks": [], "consecutive_marker": "down" } ] }, "kpis": [ { "metric_id": "ga4_sessions", "source": "ga4", "funnel_stage": "網站流量", "current_value": 973, "previous_value": 939, "delta_abs": 34.0, "delta_pct": 3.62, "trend_direction": "up", "unit": "sessions", "business_interpretation": "網站總工作階段變化，代表整體承接量。", "data_quality_note": "" }, { "metric_id": "ga4_active_users", "source": "ga4", "funnel_stage": "網站流量", "current_value": 854, "previous_value": 837, "delta_abs": 17.0, "delta_pct": 2.03, "trend_direction": "up", "unit": "users", "business_interpretation": "實際使用者變化，用來判斷是否只是重複訪問。", "data_quality_note": "" }, { "metric_id": "ga4_click_line", "source": "ga4", "funnel_stage": "LINE 意圖", "current_value": 53, "previous_value": 40, "delta_abs": 13.0, "delta_pct": 32.5, "trend_direction": "up", "unit": "events", "business_interpretation": "網站上點擊 LINE 的高意圖行為，是本週主要網站諮詢意圖 KPI。", "data_quality_note": "" }, { "metric_id": "ga4_bounce_rate_pct", "source": "ga4", "funnel_stage": "網站品質", "current_value": 67.0, "previous_value": 69.0, "delta_abs": -2.0, "delta_pct": -2.9, "trend_direction": "up", "unit": "%", "business_interpretation": "跳出率越低越好；若流量成長但跳出也升高，代表承接頁品質需檢查。", "data_quality_note": "" }, { "metric_id": "google_ads_spend_twd", "source": "google_ads", "funnel_stage": "廣告曝光/點擊", "current_value": 10135.34, "previous_value": 10497.06, "delta_abs": -361.72, "delta_pct": -3.45, "trend_direction": "down", "unit": "TWD", "business_interpretation": "Google Ads 本週花費，需與 click_line / high-intent conversions 一起看。", "data_quality_note": "" }, { "metric_id": "google_ads_clicks", "source": "google_ads", "funnel_stage": "廣告曝光/點擊", "current_value": 1093, "previous_value": 937, "delta_abs": 156.0, "delta_pct": 16.65, "trend_direction": "up", "unit": "clicks", "business_interpretation": "Google Ads 導站點擊量。", "data_quality_note": "" }, { "metric_id": "google_ads_ctr_pct", "source": "google_ads", "funnel_stage": "廣告曝光/點擊", "current_value": 3.19, "previous_value": 3.3, "delta_abs": -0.11, "delta_pct": -3.33, "trend_direction": "down", "unit": "%", "business_interpretation": "CTR 反映素材與搜尋字詞匹配；Display/PMax 高 CTR 仍需查版位。", "data_quality_note": "" }, { "metric_id": "google_ads_avg_cpc_twd", "source": "google_ads", "funnel_stage": "廣告效率", "current_value": 9.27, "previous_value": 11.2, "delta_abs": -1.93, "delta_pct": -17.23, "trend_direction": "up", "unit": "TWD", "business_interpretation": "平均 CPC 降低不等於諮詢品質提升，需對照 high-intent conversions。", "data_quality_note": "" }, { "metric_id": "google_ads_conversions", "source": "google_ads", "funnel_stage": "平台轉換", "current_value": 33.0, "previous_value": 28.0, "delta_abs": 5.0, "delta_pct": 17.86, "trend_direction": "up", "unit": "conversions", "business_interpretation": "Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。", "data_quality_note": "" }, { "metric_id": "search_console_clicks", "source": "search_console", "funnel_stage": "SEO 自然搜尋", "current_value": 81, "previous_value": 89, "delta_abs": -8.0, "delta_pct": -8.99, "trend_direction": "down", "unit": "clicks", "business_interpretation": "自然搜尋帶來的點擊量。", "data_quality_note": "" }, { "metric_id": "search_console_impressions", "source": "search_console", "funnel_stage": "SEO 自然搜尋", "current_value": 1753, "previous_value": 2736, "delta_abs": -983.0, "delta_pct": -35.93, "trend_direction": "down", "unit": "impressions", "business_interpretation": "自然搜尋曝光量，判斷內容覆蓋面。", "data_quality_note": "" }, { "metric_id": "search_console_ctr_pct", "source": "search_console", "funnel_stage": "SEO 自然搜尋", "current_value": 4.62, "previous_value": 3.25, "delta_abs": 1.37, "delta_pct": 42.15, "trend_direction": "up", "unit": "%", "business_interpretation": "SEO CTR，受標題/描述與排名影響。", "data_quality_note": "" }, { "metric_id": "search_console_avg_position", "source": "search_console", "funnel_stage": "SEO 自然搜尋", "current_value": 11.02, "previous_value": 10.34, "delta_abs": 0.68, "delta_pct": 6.58, "trend_direction": "down", "unit": "position", "business_interpretation": "平均排名越低越好；需同時看機會字。", "data_quality_note": "" }, { "metric_id": "meta_ads_spend_twd", "source": "meta_ads", "funnel_stage": "社群廣告", "current_value": 6747.0, "previous_value": 4895.0, "delta_abs": 1852.0, "delta_pct": 37.83, "trend_direction": "up", "unit": "TWD", "business_interpretation": "Meta 投放花費；目前不可直接等同 LINE 好友成長。", "data_quality_note": "" }, { "metric_id": "meta_ads_clicks", "source": "meta_ads", "funnel_stage": "社群廣告", "current_value": 625, "previous_value": 588, "delta_abs": 37.0, "delta_pct": 6.29, "trend_direction": "up", "unit": "clicks", "business_interpretation": "Meta 點擊；需與 landing page views / messaging leads 分開判讀。", "data_quality_note": "" }, { "metric_id": "meta_ads_landing_page_views", "source": "meta_ads", "funnel_stage": "社群廣告承接", "current_value": 0.0, "previous_value": 0.0, "delta_abs": 0.0, "delta_pct": null, "trend_direction": "flat", "unit": "views", "business_interpretation": "Meta landing page view；若低於 link clicks，代表頁面載入或點擊品質有落差。", "data_quality_note": "" }, { "metric_id": "meta_ads_leads_or_messages", "source": "meta_ads", "funnel_stage": "社群諮詢", "current_value": 75.0, "previous_value": 75.0, "delta_abs": 0.0, "delta_pct": 0.0, "trend_direction": "flat", "unit": "leads/messages", "business_interpretation": "Meta API 可見的 leads/messages；若為 0，不能宣稱 Meta 直接帶來諮詢。", "data_quality_note": "" }, { "metric_id": "line_oa_followers_delta_total", "source": "line_oa", "funnel_stage": "LINE 好友新增", "current_value": 285, "previous_value": 231, "delta_abs": 54.0, "delta_pct": 23.38, "trend_direction": "up", "unit": "followers", "business_interpretation": "兩個 LINE OA 合計 followers 淨變化。", "data_quality_note": "" }, { "metric_id": "line_oa_targeted_reach_delta_total", "source": "line_oa", "funnel_stage": "可觸及好友", "current_value": 147, "previous_value": 139, "delta_abs": 8.0, "delta_pct": 5.76, "trend_direction": "up", "unit": "reachable users", "business_interpretation": "兩個 LINE OA 合計可觸及好友淨變化。", "data_quality_note": "" }, { "metric_id": "line_oa_blocks_delta_total", "source": "line_oa", "funnel_stage": "封鎖", "current_value": 132, "previous_value": 83, "delta_abs": 49.0, "delta_pct": 59.04, "trend_direction": "down", "unit": "blocks", "business_interpretation": "新增封鎖數，越低越好；需與新增好友一起判斷品質。", "data_quality_note": "" }, { "metric_id": "line_oa_block_ratio_total", "source": "line_oa", "funnel_stage": "好友品質", "current_value": 31.65, "previous_value": 26.43, "delta_abs": 5.22, "delta_pct": 19.75, "trend_direction": "down", "unit": "%", "business_interpretation": "封鎖 / 估計新增好友比，>30% 為警訊。", "data_quality_note": "" } ], "channels": { "google_ads": { "spend_twd": 10135.34, "clicks": 1093, "conversions": 33.0 }, "meta_ads": { "label": "current", "start": "2026-10-05", "end": "2026-10-11", "spend_twd": 6747.0, "clicks": 625, "inline_link_clicks": 263, "leads": 75.0, "landing_page_views": 0.0, "missing_accounts": [] }, "organic_search": { "label": "current", "start": "2026-10-05", "end": "2026-10-11", "clicks": 81, "impressions": 1753, "ctr_pct": 4.62, "average_position": 11.02 }, "website": { "label": "current", "start": "2026-10-05", "end": "2026-10-11", "sessions": 973, "active_users": 854, "new_users": 824, "bounce_rate_pct": 67.0, "avg_session_duration_sec": 77.42, "click_line": 53 }, "line_oa": { "label": "current", "start": "2026-10-05", "end": "2026-10-11", "followers_delta": 285, "targeted_reach_delta": 147, "blocks_delta": 132, "new_friends_est": 417, "block_ratio": 31.65, "missing_accounts": [] } }, "funnel": { "funnel_text": "廣告曝光/點擊 → 網站流量 → click_line → LINE 好友新增 → 封鎖 → 可觸及好友淨增加 → 諮詢/預約", "observed_current_week": { "google_ads_impressions": 34254, "google_ads_clicks": 1093, "meta_impressions": null, "meta_clicks": 625, "ga4_sessions": 973, "ga4_click_line": 53, "line_followers_delta_total": 285, "line_blocks_delta_total": 132, "line_targeted_reach_delta_total": 147 }, "interpretation_note": "LINE OA deltas are account-level and cannot prove per-channel friend attribution without UTM / LINE account parameters." }, "prioritized_actions": [ { "rank": 1, "action_id": "google_ads_conversion_quality_audit", "title": "先校正 Google Ads 轉換品質，再判斷 CPA 是否真的改善", "priority_rationale": "Google Ads 已回傳 conversion action composition；若 low-intent/local actions 佔比高，all conversions 會高估成效。", "cited_metrics": { "google_ads_conversions": { "metric_id": "google_ads_conversions", "source": "google_ads", "funnel_stage": "平台轉換", "current_value": 33.0, "previous_value": 28.0, "delta_abs": 5.0, "delta_pct": 17.86, "trend_direction": "up", "unit": "conversions", "business_interpretation": "Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。", "data_quality_note": "" }, "high_intent_actions": [ { "conversion_action_name": "點擊網站任何按鈕LINE", "all_conversions": 27.0, "conversions": 27.0, "intent_class": "high_intent" }, { "conversion_action_name": "關之美診所網站 (web) click_line", "all_conversions": 22.0, "conversions": 0.0, "intent_class": "high_intent" }, { "conversion_action_name": "Clicks to call", "all_conversions": 9.0, "conversions": 0.0, "intent_class": "high_intent" }, { "conversion_action_name": "TechSol - page view on contact page 23082", "all_conversions": 4.0, "conversions": 0.0, "intent_class": "high_intent" }, { "conversion_action_name": "Business profile - Call", "all_conversions": 1.0, "conversions": 0.0, "intent_class": "high_intent" } ], "low_intent_or_local_actions": [ { "conversion_action_name": "Local actions - Other engagements", "all_conversions": 279.0, "conversions": 0.0, "intent_class": "low_intent_or_local" }, { "conversion_action_name": "Local actions - Directions", "all_conversions": 28.0, "conversions": 5.0, "intent_class": "low_intent_or_local" }, { "conversion_action_name": "Local actions - Website visits", "all_conversions": 17.0, "conversions": 0.0, "intent_class": "low_intent_or_local" }, { "conversion_action_name": "Local actions - Menu views", "all_conversions": 1.0, "conversions": 0.0, "intent_class": "low_intent_or_local" } ] }, "platform_or_channel": "Google Ads / GA4", "exact_next_step": "在 Google Ads 後台把 LINE click、來電、表單/預約列為主要轉換；Directions、profile、page view/engagement 類轉為次要觀察，並重算 search / PMax 的 high-intent CPA。", "owner_suggestion": "廣告投手 + Eric", "expected_impact": "降低被低品質轉換誤導的預算配置風險，讓預算往真實諮詢意圖移動。", "validation_kpi": "high_intent_conversions、GA4 click_line、high_intent CPA", "risk_or_caveat": "重大出價/預算調整需人工確認；本報告不會自動修改廣告帳戶。", "confidence": "high" }, { "rank": 2, "action_id": "line_block_ratio_followup", "title": "檢查 LINE 新竹/竹北加好友後承接與封鎖率", "priority_rationale": "LINE OA 是最接近諮詢沉澱的節點；封鎖率若高，表示廣告承諾、分院導流或訊息節奏可能不匹配。", "cited_metrics": { "line_block_ratio_total": { "metric_id": "line_oa_block_ratio_total", "source": "line_oa", "funnel_stage": "好友品質", "current_value": 31.65, "previous_value": 26.43, "delta_abs": 5.22, "delta_pct": 19.75, "trend_direction": "down", "unit": "%", "business_interpretation": "封鎖 / 估計新增好友比，>30% 為警訊。", "data_quality_note": "" }, "line_accounts": { "hsinchu": { "label": "新竹", "status": "success", "weekly_trend_4w": [ { "label": "week_minus_3", "start": "2026-09-14", "end": "2026-09-20", "start_snapshot": { "date": "2026-09-13", "status": "ready", "followers": 8651, "targeted_reaches": 5117, "blocks": 3467, "raw_status": "ready" }, "end_snapshot": { "date": "2026-09-20", "status": "ready", "followers": 8957, "targeted_reaches": 5287, "blocks": 3601, "raw_status": "ready" }, "followers_delta": 306, "targeted_reach_delta": 170, "blocks_delta": 134, "block_ratio": 30.45, "new_friends_est": 440, "unfriends_est": 134, "net_growth_est": 306, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "week_minus_2", "start": "2026-09-21", "end": "2026-09-27", "start_snapshot": { "date": "2026-09-20", "status": "ready", "followers": 8957, "targeted_reaches": 5287, "blocks": 3601, "raw_status": "ready" }, "end_snapshot": { "date": "2026-09-27", "status": "ready", "followers": 9104, "targeted_reaches": 5292, "blocks": 3731, "raw_status": "ready" }, "followers_delta": 147, "targeted_reach_delta": 5, "blocks_delta": 130, "block_ratio": 46.93, "new_friends_est": 277, "unfriends_est": 130, "net_growth_est": 147, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "week_minus_1", "start": "2026-09-28", "end": "2026-10-04", "start_snapshot": { "date": "2026-09-27", "status": "ready", "followers": 9104, "targeted_reaches": 5292, "blocks": 3731, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-04", "status": "ready", "followers": 9324, "targeted_reaches": 5425, "blocks": 3811, "raw_status": "ready" }, "followers_delta": 220, "targeted_reach_delta": 133, "blocks_delta": 80, "block_ratio": 26.67, "new_friends_est": 300, "unfriends_est": 80, "net_growth_est": 220, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "current", "start": "2026-10-05", "end": "2026-10-11", "start_snapshot": { "date": "2026-10-04", "status": "ready", "followers": 9324, "targeted_reaches": 5425, "blocks": 3811, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 9598, "targeted_reaches": 5566, "blocks": 3938, "raw_status": "ready" }, "followers_delta": 274, "targeted_reach_delta": 141, "blocks_delta": 127, "block_ratio": 31.67, "new_friends_est": 401, "unfriends_est": 127, "net_growth_est": 274, "data_quality_note": "computed from cumulative LINE Insight snapshots" } ], "snapshots": [ { "date": "2026-09-13", "status": "ready", "followers": 8651, "targeted_reaches": 5117, "blocks": 3467, "raw_status": "ready" }, { "date": "2026-09-20", "status": "ready", "followers": 8957, "targeted_reaches": 5287, "blocks": 3601, "raw_status": "ready" }, { "date": "2026-09-27", "status": "ready", "followers": 9104, "targeted_reaches": 5292, "blocks": 3731, "raw_status": "ready" }, { "date": "2026-10-04", "status": "ready", "followers": 9324, "targeted_reaches": 5425, "blocks": 3811, "raw_status": "ready" }, { "date": "2026-10-11", "status": "ready", "followers": 9598, "targeted_reaches": 5566, "blocks": 3938, "raw_status": "ready" }, { "date": "2026-10-05", "status": "ready", "followers": 9364, "targeted_reaches": 5454, "blocks": 3820, "raw_status": "ready" }, { "date": "2026-10-06", "status": "ready", "followers": 9404, "targeted_reaches": 5487, "blocks": 3825, "raw_status": "ready" }, { "date": "2026-10-07", "status": "ready", "followers": 9444, "targeted_reaches": 5513, "blocks": 3839, "raw_status": "ready" }, { "date": "2026-10-08", "status": "ready", "followers": 9483, "targeted_reaches": 5521, "blocks": 3869, "raw_status": "ready" }, { "date": "2026-10-09", "status": "ready", "followers": 9522, "targeted_reaches": 5536, "blocks": 3892, "raw_status": "ready" }, { "date": "2026-10-10", "status": "ready", "followers": 9560, "targeted_reaches": 5547, "blocks": 3919, "raw_status": "ready" } ], "current_week": { "label": "current", "start": "2026-10-05", "end": "2026-10-11", "start_snapshot": { "date": "2026-10-04", "status": "ready", "followers": 9324, "targeted_reaches": 5425, "blocks": 3811, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 9598, "targeted_reaches": 5566, "blocks": 3938, "raw_status": "ready" }, "followers_delta": 274, "targeted_reach_delta": 141, "blocks_delta": 127, "block_ratio": 31.67, "new_friends_est": 401, "unfriends_est": 127, "net_growth_est": 274, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, "daily_metrics_current_week": [ { "label": "daily", "start": "2026-10-05", "end": "2026-10-05", "start_snapshot": { "date": "2026-10-04", "status": "ready", "followers": 9324, "targeted_reaches": 5425, "blocks": 3811, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-05", "status": "ready", "followers": 9364, "targeted_reaches": 5454, "blocks": 3820, "raw_status": "ready" }, "followers_delta": 40, "targeted_reach_delta": 29, "blocks_delta": 9, "block_ratio": 18.37, "new_friends_est": 49, "unfriends_est": 9, "net_growth_est": 40, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-06", "end": "2026-10-06", "start_snapshot": { "date": "2026-10-05", "status": "ready", "followers": 9364, "targeted_reaches": 5454, "blocks": 3820, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-06", "status": "ready", "followers": 9404, "targeted_reaches": 5487, "blocks": 3825, "raw_status": "ready" }, "followers_delta": 40, "targeted_reach_delta": 33, "blocks_delta": 5, "block_ratio": 11.11, "new_friends_est": 45, "unfriends_est": 5, "net_growth_est": 40, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-07", "end": "2026-10-07", "start_snapshot": { "date": "2026-10-06", "status": "ready", "followers": 9404, "targeted_reaches": 5487, "blocks": 3825, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-07", "status": "ready", "followers": 9444, "targeted_reaches": 5513, "blocks": 3839, "raw_status": "ready" }, "followers_delta": 40, "targeted_reach_delta": 26, "blocks_delta": 14, "block_ratio": 25.93, "new_friends_est": 54, "unfriends_est": 14, "net_growth_est": 40, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-08", "end": "2026-10-08", "start_snapshot": { "date": "2026-10-07", "status": "ready", "followers": 9444, "targeted_reaches": 5513, "blocks": 3839, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-08", "status": "ready", "followers": 9483, "targeted_reaches": 5521, "blocks": 3869, "raw_status": "ready" }, "followers_delta": 39, "targeted_reach_delta": 8, "blocks_delta": 30, "block_ratio": 43.48, "new_friends_est": 69, "unfriends_est": 30, "net_growth_est": 39, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-09", "end": "2026-10-09", "start_snapshot": { "date": "2026-10-08", "status": "ready", "followers": 9483, "targeted_reaches": 5521, "blocks": 3869, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-09", "status": "ready", "followers": 9522, "targeted_reaches": 5536, "blocks": 3892, "raw_status": "ready" }, "followers_delta": 39, "targeted_reach_delta": 15, "blocks_delta": 23, "block_ratio": 37.1, "new_friends_est": 62, "unfriends_est": 23, "net_growth_est": 39, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-10", "end": "2026-10-10", "start_snapshot": { "date": "2026-10-09", "status": "ready", "followers": 9522, "targeted_reaches": 5536, "blocks": 3892, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-10", "status": "ready", "followers": 9560, "targeted_reaches": 5547, "blocks": 3919, "raw_status": "ready" }, "followers_delta": 38, "targeted_reach_delta": 11, "blocks_delta": 27, "block_ratio": 41.54, "new_friends_est": 65, "unfriends_est": 27, "net_growth_est": 38, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-11", "end": "2026-10-11", "start_snapshot": { "date": "2026-10-10", "status": "ready", "followers": 9560, "targeted_reaches": 5547, "blocks": 3919, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 9598, "targeted_reaches": 5566, "blocks": 3938, "raw_status": "ready" }, "followers_delta": 38, "targeted_reach_delta": 19, "blocks_delta": 19, "block_ratio": 33.33, "new_friends_est": 57, "unfriends_est": 19, "net_growth_est": 38, "data_quality_note": "computed from cumulative LINE Insight snapshots" } ], "error_or_missing_reason": null }, "zhubei": { "label": "竹北", "status": "success", "weekly_trend_4w": [ { "label": "week_minus_3", "start": "2026-09-14", "end": "2026-09-20", "start_snapshot": { "date": "2026-09-13", "status": "ready", "followers": 1299, "targeted_reaches": 820, "blocks": 469, "raw_status": "ready" }, "end_snapshot": { "date": "2026-09-20", "status": "ready", "followers": 1315, "targeted_reaches": 829, "blocks": 476, "raw_status": "ready" }, "followers_delta": 16, "targeted_reach_delta": 9, "blocks_delta": 7, "block_ratio": 30.43, "new_friends_est": 23, "unfriends_est": 7, "net_growth_est": 16, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "week_minus_2", "start": "2026-09-21", "end": "2026-09-27", "start_snapshot": { "date": "2026-09-20", "status": "ready", "followers": 1315, "targeted_reaches": 829, "blocks": 476, "raw_status": "ready" }, "end_snapshot": { "date": "2026-09-27", "status": "ready", "followers": 1324, "targeted_reaches": 833, "blocks": 481, "raw_status": "ready" }, "followers_delta": 9, "targeted_reach_delta": 4, "blocks_delta": 5, "block_ratio": 35.71, "new_friends_est": 14, "unfriends_est": 5, "net_growth_est": 9, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "week_minus_1", "start": "2026-09-28", "end": "2026-10-04", "start_snapshot": { "date": "2026-09-27", "status": "ready", "followers": 1324, "targeted_reaches": 833, "blocks": 481, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-04", "status": "ready", "followers": 1335, "targeted_reaches": 839, "blocks": 484, "raw_status": "ready" }, "followers_delta": 11, "targeted_reach_delta": 6, "blocks_delta": 3, "block_ratio": 21.43, "new_friends_est": 14, "unfriends_est": 3, "net_growth_est": 11, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "current", "start": "2026-10-05", "end": "2026-10-11", "start_snapshot": { "date": "2026-10-04", "status": "ready", "followers": 1335, "targeted_reaches": 839, "blocks": 484, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 1346, "targeted_reaches": 845, "blocks": 489, "raw_status": "ready" }, "followers_delta": 11, "targeted_reach_delta": 6, "blocks_delta": 5, "block_ratio": 31.25, "new_friends_est": 16, "unfriends_est": 5, "net_growth_est": 11, "data_quality_note": "computed from cumulative LINE Insight snapshots" } ], "snapshots": [ { "date": "2026-09-13", "status": "ready", 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"status": "ready", "followers": 1344, "targeted_reaches": 845, "blocks": 487, "raw_status": "ready" }, { "date": "2026-10-09", "status": "ready", "followers": 1344, "targeted_reaches": 845, "blocks": 487, "raw_status": "ready" }, { "date": "2026-10-10", "status": "ready", "followers": 1345, "targeted_reaches": 844, "blocks": 489, "raw_status": "ready" } ], "current_week": { "label": "current", "start": "2026-10-05", "end": "2026-10-11", "start_snapshot": { "date": "2026-10-04", "status": "ready", "followers": 1335, "targeted_reaches": 839, "blocks": 484, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 1346, "targeted_reaches": 845, "blocks": 489, "raw_status": "ready" }, "followers_delta": 11, "targeted_reach_delta": 6, "blocks_delta": 5, "block_ratio": 31.25, "new_friends_est": 16, "unfriends_est": 5, "net_growth_est": 11, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, "daily_metrics_current_week": [ { "label": "daily", "start": "2026-10-05", "end": "2026-10-05", "start_snapshot": { "date": "2026-10-04", "status": "ready", "followers": 1335, "targeted_reaches": 839, "blocks": 484, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-05", "status": "ready", "followers": 1337, "targeted_reaches": 842, "blocks": 483, "raw_status": "ready" }, "followers_delta": 2, "targeted_reach_delta": 3, "blocks_delta": -1, "block_ratio": -50.0, "new_friends_est": 2, "unfriends_est": 0, "net_growth_est": 2, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-06", "end": "2026-10-06", "start_snapshot": { "date": "2026-10-05", "status": "ready", "followers": 1337, "targeted_reaches": 842, "blocks": 483, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-06", "status": "ready", "followers": 1341, "targeted_reaches": 846, "blocks": 483, "raw_status": "ready" }, "followers_delta": 4, "targeted_reach_delta": 4, "blocks_delta": 0, "block_ratio": 0.0, "new_friends_est": 4, "unfriends_est": 0, "net_growth_est": 4, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-07", "end": "2026-10-07", "start_snapshot": { "date": "2026-10-06", "status": "ready", "followers": 1341, "targeted_reaches": 846, "blocks": 483, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-07", "status": "ready", "followers": 1343, "targeted_reaches": 848, "blocks": 483, "raw_status": "ready" }, "followers_delta": 2, "targeted_reach_delta": 2, "blocks_delta": 0, "block_ratio": 0.0, "new_friends_est": 2, "unfriends_est": 0, "net_growth_est": 2, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-08", "end": "2026-10-08", "start_snapshot": { "date": "2026-10-07", "status": "ready", "followers": 1343, "targeted_reaches": 848, "blocks": 483, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-08", "status": "ready", "followers": 1344, "targeted_reaches": 845, "blocks": 487, "raw_status": "ready" }, "followers_delta": 1, "targeted_reach_delta": -3, "blocks_delta": 4, "block_ratio": 80.0, "new_friends_est": 5, "unfriends_est": 4, "net_growth_est": 1, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-09", "end": "2026-10-09", "start_snapshot": { "date": "2026-10-08", "status": "ready", "followers": 1344, "targeted_reaches": 845, "blocks": 487, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-09", "status": "ready", "followers": 1344, "targeted_reaches": 845, "blocks": 487, "raw_status": "ready" }, "followers_delta": 0, "targeted_reach_delta": 0, "blocks_delta": 0, "block_ratio": 0.0, "new_friends_est": 0, "unfriends_est": 0, "net_growth_est": 0, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-10", "end": "2026-10-10", "start_snapshot": { "date": "2026-10-09", "status": "ready", "followers": 1344, "targeted_reaches": 845, "blocks": 487, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-10", "status": "ready", "followers": 1345, "targeted_reaches": 844, "blocks": 489, "raw_status": "ready" }, "followers_delta": 1, "targeted_reach_delta": -1, "blocks_delta": 2, "block_ratio": 66.67, "new_friends_est": 3, "unfriends_est": 2, "net_growth_est": 1, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "daily", "start": "2026-10-11", "end": "2026-10-11", "start_snapshot": { "date": "2026-10-10", "status": "ready", "followers": 1345, "targeted_reaches": 844, "blocks": 489, "raw_status": "ready" }, "end_snapshot": { "date": "2026-10-11", "status": "ready", "followers": 1346, "targeted_reaches": 845, "blocks": 489, "raw_status": "ready" }, "followers_delta": 1, "targeted_reach_delta": 1, "blocks_delta": 0, "block_ratio": 0.0, "new_friends_est": 1, "unfriends_est": 0, "net_growth_est": 1, "data_quality_note": "computed from cumulative LINE Insight snapshots" } ], "error_or_missing_reason": null } } }, "platform_or_channel": "LINE OA / landing page CTA", "exact_next_step": "分別檢查新竹與竹北歡迎訊息、首週推播頻率、廣告落地頁 CTA 是否導到正確 OA；封鎖率 >30% 的帳號先減少硬促銷訊息，改為服務導覽與預約分流。", "owner_suggestion": "LINE OA 管理者 + 診所櫃台/客服", "expected_impact": "提升可觸及好友淨增加，避免買到好友後快速流失。", "validation_kpi": "followers_delta、targeted_reach_delta、blocks_delta、block_ratio", "risk_or_caveat": "LINE Insight 只能證明帳號層級變化，不能直接歸因到單一廣告；需加 UTM/分流追蹤。", "confidence": "high" }, { "rank": 3, "action_id": "seo_opportunity_and_meta_tracking", "title": "用 SEO 機會字補高意圖承接，並修正 Meta 無法證明諮詢的追蹤缺口", "priority_rationale": "Search Console 有排名 4–15 與零點擊高曝光詞；Meta 若無 leads/messages，應先做追蹤與再行銷承接，而非只看便宜點擊。", "cited_metrics": { "seo_opportunities": [ { "query": "愛美微針", "clicks": 0, "impressions": 8, "ctr": 0.0, "position": 6.0 }, { "query": "新竹冷凍減脂", "clicks": 0, "impressions": 8, "ctr": 0.0, "position": 8.88 }, { "query": "glazed donut", "clicks": 0, "impressions": 6, "ctr": 0.0, "position": 6.33 }, { "query": "新竹海神除毛", "clicks": 0, "impressions": 6, "ctr": 0.0, "position": 10.83 }, { "query": "新竹海神", "clicks": 0, "impressions": 6, "ctr": 0.0, "position": 13.83 } ], "meta_leads_or_messages": { "metric_id": "meta_ads_leads_or_messages", "source": "meta_ads", "funnel_stage": "社群諮詢", "current_value": 75.0, "previous_value": 75.0, "delta_abs": 0.0, "delta_pct": 0.0, "trend_direction": "flat", "unit": "leads/messages", "business_interpretation": "Meta API 可見的 leads/messages；若為 0，不能宣稱 Meta 直接帶來諮詢。", "data_quality_note": "" }, "ga4_click_line": { "metric_id": "ga4_click_line", "source": "ga4", "funnel_stage": "LINE 意圖", "current_value": 53, "previous_value": 40, "delta_abs": 13.0, "delta_pct": 32.5, "trend_direction": "up", "unit": "events", "business_interpretation": "網站上點擊 LINE 的高意圖行為，是本週主要網站諮詢意圖 KPI。", "data_quality_note": "" } }, "platform_or_channel": "SEO / Meta Ads / GA4", "exact_next_step": "挑 3–5 個排名 4–15 關鍵字更新標題/FAQ/內部連結；Meta 廣告 URL 全部補 UTM，並用 landing page view + click_line + LINE OA delta 共同驗證。", "owner_suggestion": "SEO 編輯 + 廣告投手", "expected_impact": "提升自然搜尋高意圖流量，並讓 Meta 從曝光/互動輔助逐步變成可驗證的 LINE 意圖來源。", "validation_kpi": "Search Console CTR/position、GA4 organic click_line、Meta landing_page_views/click_line", "risk_or_caveat": "醫美內容需避免保證療效與過度承諾；上線前需人工審稿。", "confidence": "medium" } ], "experiments": [ { "experiment_id": "utm_line_account_params", "title": "所有 LINE CTA 加上 line_account/source/campaign 參數", "validation_kpi": "GA4 click_line by source/campaign and LINE OA delta" }, { "experiment_id": "seo_title_faq_refresh", "title": "針對排名 4–15 機會字更新 3 篇頁面標題與 FAQ", "validation_kpi": "Search Console CTR and clicks for selected queries" }, { "experiment_id": "meta_retarg_line_cta", "title": "Meta 暖受眾再行銷導到服務分流頁而非直接泛流量", "validation_kpi": "landing page views → click_line ratio" } ], "tracking_limitations": [ "LINE OA Insight cannot attribute new friends to Google Ads, Meta Ads, SEO, or direct traffic without additional campaign/LINE-account tracking.", "Google Ads all_conversions can include low-intent local/profile/page-view actions; conversion-action composition must be reviewed before budget decisions.", "Meta API actions may not expose downstream LINE consultations unless messaging/lead tracking is configured.", "Search Console data can lag and positions are averages across queries/devices/pages." ] } ```