--- clinic: "曜妍診所" report_type: weekly_integrated_marketing_ad_report period_start: 2026-07-20 period_end: 2026-07-26 comparison_start: 2026-07-13 comparison_end: 2026-07-19 timezone: Asia/Taipei generated_at: 2026-07-27T08:02:47.339269+08:00 primary_kpi: ga4_click_line_and_line_oa_targeted_reach_delta intended_use: AI-assisted weekly optimization of Google Ads, Meta Ads, SEO, website LINE intent, and LINE OA friend retention web_url: https://yaoyan-weekly-ad-report.pages.dev/reports/2026-07-20_2026-07-26/ markdown_url: https://yaoyan-weekly-ad-report.pages.dev/reports/2026-07-20_2026-07-26/report.md data_source_freshness: {"ga4": {"status": "success", "latest_available_date": "2026-07-26", "rows_returned": 26, "non_zero_status": true, "error_or_missing_reason": null}, "google_ads": {"status": "success", "latest_available_date": "2026-07-26", "rows_returned": 56, "non_zero_status": true, "error_or_missing_reason": null}, "meta_ads": {"status": "success", "latest_available_date": "2026-07-26", "rows_returned": 7, "non_zero_status": true, "error_or_missing_reason": null}, "search_console": {"status": "success", "latest_available_date": "2026-07-26", "rows_returned": 80, "non_zero_status": true, "error_or_missing_reason": null}, "line_oa": {"status": "success", "latest_available_date": "2026-07-26", "rows_returned": 2, "non_zero_status": true, "error_or_missing_reason": null}} --- # 曜妍診所每週行銷與廣告成效週報 ## AI_PARSE_NOTES - 本檔固定章節與 RAW_DATA_JSON top-level keys 供後續 AI 週週比較。 - 百分比數值以 number 儲存，例如 12.3 代表 12.3%。 - 觀察數字與推論分開；重大預算調整只列建議，不自動執行。 ## REPORT_CONTEXT - 報告期間：2026-07-20 ～ 2026-07-26（台灣時間最近完整週一～週日） - 比較期間：2026-07-13 ～ 2026-07-19 - 4 週趨勢：2026-06-29~2026-07-05, 2026-07-06~2026-07-12, 2026-07-13~2026-07-19, 2026-07-20~2026-07-26 - 網頁版：https://yaoyan-weekly-ad-report.pages.dev/reports/2026-07-20_2026-07-26/ - AI Markdown：https://yaoyan-weekly-ad-report.pages.dev/reports/2026-07-20_2026-07-26/report.md ## DATA_SOURCE_STATUS - ga4: status=success, rows=26, non_zero=True, latest=2026-07-26, note=GA4 API returned rows for the current report week., error=None - google_ads: status=success, rows=56, non_zero=True, latest=2026-07-26, note=Google Ads API returned account, campaign, search term, keyword, and conversion-action rows., error=None - meta_ads: status=success, rows=7, non_zero=True, latest=2026-07-26, note=Meta account-level status checked for all configured accounts; campaign details included only where spend was present., error=None - search_console: status=success, rows=80, non_zero=True, latest=2026-07-26, note=Search Console API returned current-week query/page data., error=None - line_oa: status=success, rows=2, non_zero=True, latest=2026-07-26, note=LINE OA cumulative snapshots queried separately for 新竹 and 竹北., error=None ## EXECUTIVE_SUMMARY - 本週網站 LINE 意圖 click_line：30，較前週變化 -30.23%。 - Google Ads 花費：NT$3687.69，較前週變化 -60.01%；需以 high-intent conversion composition 判讀 CPA。 - LINE 可觸及好友淨變化：41，較前週變化 -68.7%；封鎖率需分新竹/竹北檢查。 - Search Console clicks：74，較前週變化 -1.33%；排名 4–15 機會字已列於 RAW_DATA_JSON。 - Meta Ads 花費：NT$891.0；若 leads/messages 為 0，不可宣稱 Meta 直接帶來諮詢。 ## KPI_TREND_SNAPSHOT - metric_id: ga4_sessions - source: ga4 - funnel_stage: 網站流量 - current_value: 785 - previous_value: 1155 - delta_abs: -370.0 - delta_pct: -32.03 - trend_direction: down - unit: sessions - business_interpretation: 網站總工作階段變化，代表整體承接量。 - data_quality_note: - metric_id: ga4_active_users - source: ga4 - funnel_stage: 網站流量 - current_value: 650 - previous_value: 975 - delta_abs: -325.0 - delta_pct: -33.33 - trend_direction: down - unit: users - business_interpretation: 實際使用者變化，用來判斷是否只是重複訪問。 - data_quality_note: - metric_id: ga4_click_line - source: ga4 - funnel_stage: LINE 意圖 - current_value: 30 - previous_value: 43 - delta_abs: -13.0 - delta_pct: -30.23 - trend_direction: down - unit: events - business_interpretation: 網站上點擊 LINE 的高意圖行為，是本週主要網站諮詢意圖 KPI。 - data_quality_note: - metric_id: ga4_bounce_rate_pct - source: ga4 - funnel_stage: 網站品質 - current_value: 67.0 - previous_value: 74.0 - delta_abs: -7.0 - delta_pct: -9.46 - trend_direction: up - unit: % - business_interpretation: 跳出率越低越好；若流量成長但跳出也升高，代表承接頁品質需檢查。 - data_quality_note: - metric_id: google_ads_spend_twd - source: google_ads - funnel_stage: 廣告曝光/點擊 - current_value: 3687.69 - previous_value: 9221.97 - delta_abs: -5534.28 - delta_pct: -60.01 - trend_direction: down - unit: TWD - business_interpretation: Google Ads 本週花費，需與 click_line / high-intent conversions 一起看。 - data_quality_note: - metric_id: google_ads_clicks - source: google_ads - funnel_stage: 廣告曝光/點擊 - current_value: 627 - previous_value: 1206 - delta_abs: -579.0 - delta_pct: -48.01 - trend_direction: down - unit: clicks - business_interpretation: Google Ads 導站點擊量。 - data_quality_note: - metric_id: google_ads_ctr_pct - source: google_ads - funnel_stage: 廣告曝光/點擊 - current_value: 3.05 - previous_value: 1.81 - delta_abs: 1.24 - delta_pct: 68.51 - trend_direction: up - unit: % - business_interpretation: CTR 反映素材與搜尋字詞匹配；Display/PMax 高 CTR 仍需查版位。 - data_quality_note: - metric_id: google_ads_avg_cpc_twd - source: google_ads - funnel_stage: 廣告效率 - current_value: 5.88 - previous_value: 7.65 - delta_abs: -1.77 - delta_pct: -23.14 - trend_direction: up - unit: TWD - business_interpretation: 平均 CPC 降低不等於諮詢品質提升，需對照 high-intent conversions。 - data_quality_note: - metric_id: google_ads_conversions - source: google_ads - funnel_stage: 平台轉換 - current_value: 10.0 - previous_value: 12.0 - delta_abs: -2.0 - delta_pct: -16.67 - trend_direction: down - unit: conversions - business_interpretation: Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。 - data_quality_note: - metric_id: search_console_clicks - source: search_console - funnel_stage: SEO 自然搜尋 - current_value: 74 - previous_value: 75 - delta_abs: -1.0 - delta_pct: -1.33 - trend_direction: down - unit: clicks - business_interpretation: 自然搜尋帶來的點擊量。 - data_quality_note: - metric_id: search_console_impressions - source: search_console - funnel_stage: SEO 自然搜尋 - current_value: 2173 - previous_value: 2801 - delta_abs: -628.0 - delta_pct: -22.42 - trend_direction: down - unit: impressions - business_interpretation: 自然搜尋曝光量，判斷內容覆蓋面。 - data_quality_note: - metric_id: search_console_ctr_pct - source: search_console - funnel_stage: SEO 自然搜尋 - current_value: 3.41 - previous_value: 2.68 - delta_abs: 0.73 - delta_pct: 27.24 - trend_direction: up - unit: % - business_interpretation: SEO CTR，受標題/描述與排名影響。 - data_quality_note: - metric_id: search_console_avg_position - source: search_console - funnel_stage: SEO 自然搜尋 - current_value: 12.2 - previous_value: 15.15 - delta_abs: -2.95 - delta_pct: -19.47 - trend_direction: up - unit: position - business_interpretation: 平均排名越低越好；需同時看機會字。 - data_quality_note: - metric_id: meta_ads_spend_twd - source: meta_ads - funnel_stage: 社群廣告 - current_value: 891.0 - previous_value: 2959.0 - delta_abs: -2068.0 - delta_pct: -69.89 - trend_direction: down - unit: TWD - business_interpretation: Meta 投放花費；目前不可直接等同 LINE 好友成長。 - data_quality_note: - metric_id: meta_ads_clicks - source: meta_ads - funnel_stage: 社群廣告 - current_value: 122 - previous_value: 309 - delta_abs: -187.0 - delta_pct: -60.52 - trend_direction: down - unit: clicks - business_interpretation: Meta 點擊；需與 landing page views / messaging leads 分開判讀。 - data_quality_note: - metric_id: meta_ads_landing_page_views - source: meta_ads - funnel_stage: 社群廣告承接 - current_value: 81.0 - previous_value: 186.0 - delta_abs: -105.0 - delta_pct: -56.45 - trend_direction: down - unit: views - business_interpretation: Meta landing page view；若低於 link clicks，代表頁面載入或點擊品質有落差。 - data_quality_note: - metric_id: meta_ads_leads_or_messages - source: meta_ads - funnel_stage: 社群諮詢 - current_value: 0.0 - previous_value: 0.0 - delta_abs: 0.0 - delta_pct: None - trend_direction: flat - unit: leads/messages - business_interpretation: Meta API 可見的 leads/messages；若為 0，不能宣稱 Meta 直接帶來諮詢。 - data_quality_note: - metric_id: line_oa_followers_delta_total - source: line_oa - funnel_stage: LINE 好友新增 - current_value: 118 - previous_value: 379 - delta_abs: -261.0 - delta_pct: -68.87 - trend_direction: down - unit: followers - business_interpretation: 兩個 LINE OA 合計 followers 淨變化。 - data_quality_note: - metric_id: line_oa_targeted_reach_delta_total - source: line_oa - funnel_stage: 可觸及好友 - current_value: 41 - previous_value: 131 - delta_abs: -90.0 - delta_pct: -68.7 - trend_direction: down - unit: reachable users - business_interpretation: 兩個 LINE OA 合計可觸及好友淨變化。 - data_quality_note: - metric_id: line_oa_blocks_delta_total - source: line_oa - funnel_stage: 封鎖 - current_value: 75 - previous_value: 246 - delta_abs: -171.0 - delta_pct: -69.51 - trend_direction: up - unit: blocks - business_interpretation: 新增封鎖數，越低越好；需與新增好友一起判斷品質。 - data_quality_note: - metric_id: line_oa_block_ratio_total - source: line_oa - funnel_stage: 好友品質 - current_value: 38.86 - previous_value: 39.36 - delta_abs: -0.5 - delta_pct: -1.27 - trend_direction: up - unit: % - business_interpretation: 封鎖 / 估計新增好友比，>30% 為警訊。 - data_quality_note: ## CHANNEL_PERFORMANCE - Google Ads：{"label": "current", "start": "2026-07-20", "end": "2026-07-26", "cost_twd": 3687.69, "clicks": 627, "impressions": 20561, "ctr_pct": 3.05, "avg_cpc_twd": 5.88, "conversions": 10.0, "cost_per_conversion_twd": 368.77, "all_conversions": 238.0} - Meta Ads：{"label": "current", "start": "2026-07-20", "end": "2026-07-26", "spend_twd": 891.0, "clicks": 122, "inline_link_clicks": 110, "leads": 0.0, "landing_page_views": 81.0, "missing_accounts": []} - GA4：{"label": "current", "start": "2026-07-20", "end": "2026-07-26", "sessions": 785, "active_users": 650, "new_users": 621, "bounce_rate_pct": 67.0, "avg_session_duration_sec": 73.91, "click_line": 30} - Search Console：{"label": "current", "start": "2026-07-20", "end": "2026-07-26", "clicks": 74, "impressions": 2173, "ctr_pct": 3.41, "average_position": 12.2} - LINE OA：{"label": "current", "start": "2026-07-20", "end": "2026-07-26", "followers_delta": 118, "targeted_reach_delta": 41, "blocks_delta": 75, "new_friends_est": 193, "block_ratio": 38.86, "missing_accounts": []} ## FUNNEL_DIAGNOSIS 廣告曝光/點擊 → 網站流量 → click_line → LINE 好友新增 → 封鎖 → 可觸及好友淨增加 → 諮詢/預約 - 已觀察：{"google_ads_impressions": 20561, "google_ads_clicks": 627, "meta_impressions": null, "meta_clicks": 122, "ga4_sessions": 785, "ga4_click_line": 30, "line_followers_delta_total": 118, "line_blocks_delta_total": 75, "line_targeted_reach_delta_total": 41} - 判讀：目前能證明網站 LINE 點擊與 OA 帳號層級好友變化，但尚不能把每位好友精準歸因到 Google / Meta / SEO。 ## TOP_3_PRIORITIZED_ACTIONS - rank: 1 - action_id: google_ads_conversion_quality_audit - title: 先校正 Google Ads 轉換品質，再判斷 CPA 是否真的改善 - priority_rationale: Google Ads 已回傳 conversion action composition；若 low-intent/local actions 佔比高，all conversions 會高估成效。 - cited_metrics: {"google_ads_conversions": {"metric_id": "google_ads_conversions", "source": "google_ads", "funnel_stage": "平台轉換", "current_value": 10.0, "previous_value": 12.0, "delta_abs": -2.0, "delta_pct": -16.67, "trend_direction": "down", "unit": "conversions", "business_interpretation": "Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。", "data_quality_note": ""}, "high_intent_actions": [{"conversion_action_name": "關之美診所網站 (web) click_line", "all_conversions": 11.0, "conversions": 0.0, "intent_class": "high_intent"}, {"conversion_action_name": "點擊網站任何按鈕LINE", "all_conversions": 9.0, "conversions": 9.0, "intent_class": "high_intent"}, {"conversion_action_name": "Clicks to call", "all_conversions": 4.0, "conversions": 0.0, "intent_class": "high_intent"}, {"conversion_action_name": "TechSol - page view on contact page 23082", "all_conversions": 4.0, "conversions": 0.0, "intent_class": "high_intent"}, {"conversion_action_name": "Business profile - Call", "all_conversions": 2.0, "conversions": 0.0, "intent_class": "high_intent"}], "low_intent_or_local_actions": [{"conversion_action_name": "Local actions - Other engagements", "all_conversions": 191.0, "conversions": 0.0, "intent_class": "low_intent_or_local"}, {"conversion_action_name": "Local actions - Directions", "all_conversions": 10.0, "conversions": 0.0, "intent_class": "low_intent_or_local"}, {"conversion_action_name": "Local actions - Website visits", "all_conversions": 5.0, "conversions": 0.0, "intent_class": "low_intent_or_local"}, {"conversion_action_name": "Business profile - Directions", "all_conversions": 1.0, "conversions": 0.0, "intent_class": "low_intent_or_local"}]} - platform_or_channel: Google Ads / GA4 - exact_next_step: 在 Google Ads 後台把 LINE click、來電、表單/預約列為主要轉換；Directions、profile、page view/engagement 類轉為次要觀察，並重算 search / PMax 的 high-intent CPA。 - owner_suggestion: 廣告投手 + Eric - expected_impact: 降低被低品質轉換誤導的預算配置風險，讓預算往真實諮詢意圖移動。 - validation_kpi: high_intent_conversions、GA4 click_line、high_intent CPA - risk_or_caveat: 重大出價/預算調整需人工確認；本報告不會自動修改廣告帳戶。 - confidence: high - rank: 2 - action_id: line_block_ratio_followup - title: 檢查 LINE 新竹/竹北加好友後承接與封鎖率 - priority_rationale: LINE OA 是最接近諮詢沉澱的節點；封鎖率若高，表示廣告承諾、分院導流或訊息節奏可能不匹配。 - cited_metrics: {"line_block_ratio_total": {"metric_id": "line_oa_block_ratio_total", "source": "line_oa", "funnel_stage": "好友品質", "current_value": 38.86, "previous_value": 39.36, "delta_abs": -0.5, "delta_pct": -1.27, "trend_direction": "up", "unit": "%", "business_interpretation": "封鎖 / 估計新增好友比，>30% 為警訊。", "data_quality_note": ""}, "line_accounts": {"hsinchu": {"label": "新竹", "status": "success", "weekly_trend_4w": [{"label": "week_minus_3", "start": "2026-06-29", "end": "2026-07-05", "start_snapshot": {"date": "2026-06-28", "status": "ready", "followers": 5904, "targeted_reaches": 3773, "blocks": 2099, "raw_status": "ready"}, "end_snapshot": {"date": "2026-07-05", "status": "ready", "followers": 6217, "targeted_reaches": 3949, "blocks": 2234, "raw_status": "ready"}, "followers_delta": 313, "targeted_reach_delta": 176, "blocks_delta": 135, "block_ratio": 30.13, "new_friends_est": 448, "unfriends_est": 135, "net_growth_est": 313, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, {"label": "week_minus_2", "start": "2026-07-06", "end": "2026-07-12", "start_snapshot": {"date": "2026-07-05", "status": "ready", "followers": 6217, "targeted_reaches": 3949, "blocks": 2234, "raw_status": "ready"}, "end_snapshot": {"date": "2026-07-12", "status": "ready", "followers": 6612, "targeted_reaches": 4172, "blocks": 2404, "raw_status": "ready"}, "followers_delta": 395, "targeted_reach_delta": 223, "blocks_delta": 170, "block_ratio": 30.09, "new_friends_est": 565, "unfriends_est": 170, "net_growth_est": 395, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, {"label": "week_minus_1", "start": "2026-07-13", "end": "2026-07-19", "start_snapshot": {"date": "2026-07-12", "status": "ready", "followers": 6612, "targeted_reaches": 4172, "blocks": 2404, "raw_status": "ready"}, "end_snapshot": {"date": "2026-07-19", "status": "ready", "followers": 6978, "targeted_reaches": 4298, "blocks": 2642, "raw_status": "ready"}, "followers_delta": 366, "targeted_reach_delta": 126, "blocks_delta": 238, "block_ratio": 39.4, "new_friends_est": 604, "unfriends_est": 238, "net_growth_est": 366, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, {"label": "current", "start": "2026-07-20", "end": "2026-07-26", "start_snapshot": {"date": "2026-07-19", "status": "ready", "followers": 6978, "targeted_reaches": 4298, "blocks": 2642, "raw_status": "ready"}, "end_snapshot": {"date": "2026-07-26", "status": "ready", "followers": 7085, "targeted_reaches": 4330, "blocks": 2715, "raw_status": "ready"}, "followers_delta": 107, "targeted_reach_delta": 32, "blocks_delta": 73, "block_ratio": 40.56, "new_friends_est": 180, "unfriends_est": 73, "net_growth_est": 107, "data_quality_note": "computed from cumulative LINE Insight snapshots"}], "snapshots": [{"date": "2026-06-28", "status": "ready", "followers": 5904, "targeted_reaches": 3773, "blocks": 2099, "raw_status": "ready"}, {"date": "2026-07-05", "status": "ready", "followers": 6217, "targeted_reaches": 3949, "blocks": 2234, "raw_status": "ready"}, {"date": "2026-07-12", "status": "ready", "followers": 6612, "targeted_reaches": 4172, "blocks": 2404, "raw_status": "ready"}, {"date": "2026-07-19", "status": "ready", "followers": 6978, "targeted_reaches": 4298, "blocks": 2642, "raw_status": "ready"}, {"date": "2026-07-26", "status": "ready", "followers": 7085, "targeted_reaches": 4330, "blocks": 2715, "raw_status": "ready"}], "current_week": {"label": "current", "start": "2026-07-20", "end": "2026-07-26", "start_snapshot": {"date": "2026-07-19", "status": "ready", "followers": 6978, "targeted_reaches": 4298, "blocks": 2642, "raw_status": "ready"}, "end_snapshot": {"date": "2026-07-26", "status": "ready", "followers": 7085, "targeted_reaches": 4330, "blocks": 2715, "raw_status": "ready"}, "followers_delta": 107, "targeted_reach_delta": 32, "blocks_delta": 73, "block_ratio": 40.56, "new_friends_est": 180, "unfriends_est": 73, "net_growth_est": 107, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, "error_or_missing_reason": null}, "zhubei": {"label": "竹北", "status": "success", "weekly_trend_4w": [{"label": "week_minus_3", "start": "2026-06-29", "end": "2026-07-05", "start_snapshot": {"date": "2026-06-28", "status": "ready", "followers": 1187, "targeted_reaches": 769, "blocks": 409, "raw_status": "ready"}, "end_snapshot": {"date": "2026-07-05", "status": "ready", "followers": 1201, "targeted_reaches": 776, "blocks": 416, "raw_status": "ready"}, "followers_delta": 14, "targeted_reach_delta": 7, "blocks_delta": 7, "block_ratio": 33.33, "new_friends_est": 21, "unfriends_est": 7, "net_growth_est": 14, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, {"label": "week_minus_2", "start": "2026-07-06", "end": "2026-07-12", "start_snapshot": {"date": "2026-07-05", "status": "ready", "followers": 1201, "targeted_reaches": 776, "blocks": 416, "raw_status": "ready"}, "end_snapshot": {"date": "2026-07-12", "status": "ready", "followers": 1220, "targeted_reaches": 789, "blocks": 422, "raw_status": "ready"}, "followers_delta": 19, "targeted_reach_delta": 13, "blocks_delta": 6, "block_ratio": 24.0, "new_friends_est": 25, "unfriends_est": 6, "net_growth_est": 19, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, {"label": "week_minus_1", "start": "2026-07-13", "end": "2026-07-19", "start_snapshot": {"date": "2026-07-12", "status": "ready", "followers": 1220, "targeted_reaches": 789, "blocks": 422, "raw_status": "ready"}, "end_snapshot": {"date": "2026-07-19", "status": "ready", "followers": 1233, "targeted_reaches": 794, "blocks": 430, "raw_status": "ready"}, "followers_delta": 13, "targeted_reach_delta": 5, "blocks_delta": 8, "block_ratio": 38.1, "new_friends_est": 21, "unfriends_est": 8, "net_growth_est": 13, "data_quality_note": "computed from cumulative LINE 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的帳號先減少硬促銷訊息，改為服務導覽與預約分流。 - owner_suggestion: LINE OA 管理者 + 診所櫃台/客服 - expected_impact: 提升可觸及好友淨增加，避免買到好友後快速流失。 - validation_kpi: followers_delta、targeted_reach_delta、blocks_delta、block_ratio - risk_or_caveat: LINE Insight 只能證明帳號層級變化，不能直接歸因到單一廣告；需加 UTM/分流追蹤。 - confidence: high - rank: 3 - action_id: seo_opportunity_and_meta_tracking - title: 用 SEO 機會字補高意圖承接，並修正 Meta 無法證明諮詢的追蹤缺口 - priority_rationale: Search Console 有排名 4–15 與零點擊高曝光詞；Meta 若無 leads/messages，應先做追蹤與再行銷承接，而非只看便宜點擊。 - cited_metrics: {"seo_opportunities": [{"query": "邱文瑾醫師", "clicks": 6, "impressions": 111, "ctr": 5.41, "position": 4.01}, {"query": "邱文瑾", "clicks": 1, "impressions": 26, "ctr": 3.85, "position": 4.12}, {"query": "glazed donut", "clicks": 0, "impressions": 19, "ctr": 0.0, "position": 7.47}, {"query": "川澄淨血", "clicks": 0, "impressions": 15, "ctr": 0.0, "position": 8.0}, {"query": "安萃妍", "clicks": 0, "impressions": 11, "ctr": 0.0, "position": 4.0}], "meta_leads_or_messages": {"metric_id": "meta_ads_leads_or_messages", "source": "meta_ads", "funnel_stage": "社群諮詢", "current_value": 0.0, "previous_value": 0.0, "delta_abs": 0.0, "delta_pct": null, "trend_direction": "flat", "unit": "leads/messages", "business_interpretation": "Meta API 可見的 leads/messages；若為 0，不能宣稱 Meta 直接帶來諮詢。", "data_quality_note": ""}, "ga4_click_line": {"metric_id": "ga4_click_line", "source": "ga4", "funnel_stage": "LINE 意圖", "current_value": 30, "previous_value": 43, "delta_abs": -13.0, "delta_pct": -30.23, "trend_direction": "down", "unit": "events", "business_interpretation": "網站上點擊 LINE 的高意圖行為，是本週主要網站諮詢意圖 KPI。", "data_quality_note": ""}} - platform_or_channel: SEO / Meta Ads / GA4 - exact_next_step: 挑 3–5 個排名 4–15 關鍵字更新標題/FAQ/內部連結；Meta 廣告 URL 全部補 UTM，並用 landing page view + click_line + LINE OA delta 共同驗證。 - owner_suggestion: SEO 編輯 + 廣告投手 - expected_impact: 提升自然搜尋高意圖流量，並讓 Meta 從曝光/互動輔助逐步變成可驗證的 LINE 意圖來源。 - validation_kpi: Search Console CTR/position、GA4 organic click_line、Meta landing_page_views/click_line - risk_or_caveat: 醫美內容需避免保證療效與過度承諾；上線前需人工審稿。 - confidence: medium ## NEXT_WEEK_EXPERIMENTS - utm_line_account_params: 所有 LINE CTA 加上 line_account/source/campaign 參數；驗證 KPI：GA4 click_line by source/campaign and LINE OA delta - seo_title_faq_refresh: 針對排名 4–15 機會字更新 3 篇頁面標題與 FAQ；驗證 KPI：Search Console CTR and clicks for selected queries - meta_retarg_line_cta: Meta 暖受眾再行銷導到服務分流頁而非直接泛流量；驗證 KPI：landing page views → click_line ratio ## TRACKING_LIMITATIONS - LINE OA Insight cannot attribute new friends to Google Ads, Meta Ads, SEO, or direct traffic without additional campaign/LINE-account tracking. - Google Ads all_conversions can include low-intent local/profile/page-view actions; conversion-action composition must be reviewed before budget decisions. - Meta API actions may not expose downstream LINE consultations unless messaging/lead tracking is configured. - Search Console data can lag and positions are averages across queries/devices/pages. ## 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"blocks": 422, "raw_status": "ready" }, { "date": "2026-07-19", "status": "ready", "followers": 1233, "targeted_reaches": 794, "blocks": 430, "raw_status": "ready" }, { "date": "2026-07-26", "status": "ready", "followers": 1244, "targeted_reaches": 803, "blocks": 432, "raw_status": "ready" } ], "current_week": { "label": "current", "start": "2026-07-20", "end": "2026-07-26", "start_snapshot": { "date": "2026-07-19", "status": "ready", "followers": 1233, "targeted_reaches": 794, "blocks": 430, "raw_status": "ready" }, "end_snapshot": { "date": "2026-07-26", "status": "ready", "followers": 1244, "targeted_reaches": 803, "blocks": 432, "raw_status": "ready" }, "followers_delta": 11, "targeted_reach_delta": 9, "blocks_delta": 2, "block_ratio": 15.38, "new_friends_est": 13, "unfriends_est": 2, "net_growth_est": 11, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, "error_or_missing_reason": null } }, "follower_deltas": { "hsinchu": { "label": "current", "start": "2026-07-20", "end": "2026-07-26", "start_snapshot": { "date": "2026-07-19", "status": "ready", "followers": 6978, "targeted_reaches": 4298, "blocks": 2642, "raw_status": "ready" }, "end_snapshot": { "date": "2026-07-26", "status": "ready", "followers": 7085, "targeted_reaches": 4330, "blocks": 2715, "raw_status": "ready" }, "followers_delta": 107, "targeted_reach_delta": 32, "blocks_delta": 73, "block_ratio": 40.56, "new_friends_est": 180, "unfriends_est": 73, "net_growth_est": 107, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, "zhubei": { "label": "current", "start": "2026-07-20", "end": "2026-07-26", "start_snapshot": { "date": "2026-07-19", "status": "ready", "followers": 1233, "targeted_reaches": 794, "blocks": 430, "raw_status": "ready" }, "end_snapshot": { "date": "2026-07-26", "status": "ready", "followers": 1244, "targeted_reaches": 803, "blocks": 432, "raw_status": "ready" }, "followers_delta": 11, "targeted_reach_delta": 9, "blocks_delta": 2, "block_ratio": 15.38, "new_friends_est": 13, "unfriends_est": 2, "net_growth_est": 11, "data_quality_note": "computed from cumulative LINE Insight snapshots" } }, "targeted_reach_deltas": { "hsinchu": 32, "zhubei": 9 }, "block_deltas": { "hsinchu": 73, "zhubei": 2 }, "block_ratio": { "hsinchu": 40.56, "zhubei": 15.38 }, "weekly_trend_4w": [ { "label": "week_minus_3", "start": "2026-06-29", "end": "2026-07-05", "followers_delta": 327, "targeted_reach_delta": 183, "blocks_delta": 142, "new_friends_est": 469, "block_ratio": 30.28, "missing_accounts": [] }, { "label": "week_minus_2", "start": "2026-07-06", "end": "2026-07-12", "followers_delta": 414, "targeted_reach_delta": 236, "blocks_delta": 176, "new_friends_est": 590, "block_ratio": 29.83, "missing_accounts": [] }, { "label": "week_minus_1", "start": "2026-07-13", "end": "2026-07-19", "followers_delta": 379, "targeted_reach_delta": 131, "blocks_delta": 246, "new_friends_est": 625, "block_ratio": 39.36, "missing_accounts": [] }, { "label": "current", "start": "2026-07-20", "end": "2026-07-26", "followers_delta": 118, "targeted_reach_delta": 41, "blocks_delta": 75, "new_friends_est": 193, "block_ratio": 38.86, "missing_accounts": [] } ], "insights": [], "data_quality_note": "LINE OA cumulative snapshots queried separately for 新竹 and 竹北.", "error_or_missing_reason": null, "trend_analysis_4w": [ { "metric": "followers_delta", "values": [ 327, 414, 379, 118 ], "current_vs_4w_avg_pct": -61.87, "current_vs_previous_pct": -68.87, "missing_weeks": [], "consecutive_marker": "down" }, { "metric": "targeted_reach_delta", "values": [ 183, 236, 131, 41 ], "current_vs_4w_avg_pct": -72.25, "current_vs_previous_pct": -68.7, "missing_weeks": [], "consecutive_marker": "down" }, { "metric": "blocks_delta", "values": [ 142, 176, 246, 75 ], "current_vs_4w_avg_pct": -53.05, "current_vs_previous_pct": -69.51, "missing_weeks": [], "consecutive_marker": "up" }, { "metric": "block_ratio", "values": [ 30.28, 29.83, 39.36, 38.86 ], "current_vs_4w_avg_pct": 12.38, "current_vs_previous_pct": -1.27, "missing_weeks": [], "consecutive_marker": "up" } ] }, "kpis": [ { "metric_id": "ga4_sessions", "source": "ga4", "funnel_stage": "網站流量", "current_value": 785, "previous_value": 1155, "delta_abs": -370.0, "delta_pct": -32.03, "trend_direction": "down", "unit": "sessions", "business_interpretation": "網站總工作階段變化，代表整體承接量。", "data_quality_note": "" }, { "metric_id": "ga4_active_users", "source": "ga4", "funnel_stage": "網站流量", "current_value": 650, "previous_value": 975, "delta_abs": -325.0, "delta_pct": -33.33, "trend_direction": "down", "unit": "users", "business_interpretation": "實際使用者變化，用來判斷是否只是重複訪問。", "data_quality_note": "" }, { "metric_id": "ga4_click_line", "source": "ga4", "funnel_stage": "LINE 意圖", "current_value": 30, "previous_value": 43, "delta_abs": -13.0, "delta_pct": -30.23, "trend_direction": "down", "unit": "events", "business_interpretation": "網站上點擊 LINE 的高意圖行為，是本週主要網站諮詢意圖 KPI。", "data_quality_note": "" }, { "metric_id": "ga4_bounce_rate_pct", "source": "ga4", "funnel_stage": "網站品質", "current_value": 67.0, "previous_value": 74.0, "delta_abs": -7.0, "delta_pct": -9.46, "trend_direction": "up", "unit": "%", "business_interpretation": "跳出率越低越好；若流量成長但跳出也升高，代表承接頁品質需檢查。", "data_quality_note": "" }, { "metric_id": "google_ads_spend_twd", "source": "google_ads", "funnel_stage": "廣告曝光/點擊", "current_value": 3687.69, "previous_value": 9221.97, "delta_abs": -5534.28, "delta_pct": -60.01, "trend_direction": "down", "unit": "TWD", "business_interpretation": "Google Ads 本週花費，需與 click_line / high-intent conversions 一起看。", "data_quality_note": "" }, { "metric_id": "google_ads_clicks", "source": "google_ads", "funnel_stage": "廣告曝光/點擊", "current_value": 627, "previous_value": 1206, "delta_abs": -579.0, "delta_pct": -48.01, "trend_direction": "down", "unit": "clicks", "business_interpretation": "Google Ads 導站點擊量。", "data_quality_note": "" }, { "metric_id": "google_ads_ctr_pct", "source": "google_ads", "funnel_stage": "廣告曝光/點擊", "current_value": 3.05, "previous_value": 1.81, "delta_abs": 1.24, "delta_pct": 68.51, "trend_direction": "up", "unit": "%", "business_interpretation": "CTR 反映素材與搜尋字詞匹配；Display/PMax 高 CTR 仍需查版位。", "data_quality_note": "" }, { "metric_id": "google_ads_avg_cpc_twd", "source": "google_ads", "funnel_stage": "廣告效率", "current_value": 5.88, "previous_value": 7.65, "delta_abs": -1.77, "delta_pct": -23.14, "trend_direction": "up", "unit": "TWD", "business_interpretation": "平均 CPC 降低不等於諮詢品質提升，需對照 high-intent conversions。", "data_quality_note": "" }, { "metric_id": "google_ads_conversions", "source": "google_ads", "funnel_stage": "平台轉換", "current_value": 10.0, "previous_value": 12.0, "delta_abs": -2.0, "delta_pct": -16.67, "trend_direction": "down", "unit": "conversions", "business_interpretation": "Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。", "data_quality_note": "" }, { "metric_id": "search_console_clicks", "source": "search_console", "funnel_stage": "SEO 自然搜尋", "current_value": 74, "previous_value": 75, "delta_abs": -1.0, "delta_pct": -1.33, "trend_direction": "down", "unit": "clicks", "business_interpretation": "自然搜尋帶來的點擊量。", "data_quality_note": "" }, { "metric_id": "search_console_impressions", "source": "search_console", "funnel_stage": "SEO 自然搜尋", "current_value": 2173, "previous_value": 2801, "delta_abs": -628.0, "delta_pct": -22.42, "trend_direction": "down", "unit": "impressions", "business_interpretation": "自然搜尋曝光量，判斷內容覆蓋面。", "data_quality_note": "" }, { "metric_id": "search_console_ctr_pct", "source": "search_console", "funnel_stage": "SEO 自然搜尋", "current_value": 3.41, "previous_value": 2.68, "delta_abs": 0.73, "delta_pct": 27.24, "trend_direction": "up", "unit": "%", "business_interpretation": "SEO CTR，受標題/描述與排名影響。", "data_quality_note": "" }, { "metric_id": "search_console_avg_position", "source": "search_console", "funnel_stage": "SEO 自然搜尋", "current_value": 12.2, "previous_value": 15.15, "delta_abs": -2.95, "delta_pct": -19.47, "trend_direction": "up", "unit": "position", "business_interpretation": "平均排名越低越好；需同時看機會字。", "data_quality_note": "" }, { "metric_id": "meta_ads_spend_twd", "source": "meta_ads", "funnel_stage": "社群廣告", "current_value": 891.0, "previous_value": 2959.0, "delta_abs": -2068.0, "delta_pct": -69.89, "trend_direction": "down", "unit": "TWD", "business_interpretation": "Meta 投放花費；目前不可直接等同 LINE 好友成長。", "data_quality_note": "" }, { "metric_id": "meta_ads_clicks", "source": "meta_ads", "funnel_stage": "社群廣告", "current_value": 122, "previous_value": 309, "delta_abs": -187.0, "delta_pct": -60.52, "trend_direction": "down", "unit": "clicks", "business_interpretation": "Meta 點擊；需與 landing page views / messaging leads 分開判讀。", "data_quality_note": "" }, { "metric_id": "meta_ads_landing_page_views", "source": "meta_ads", "funnel_stage": "社群廣告承接", "current_value": 81.0, "previous_value": 186.0, "delta_abs": -105.0, "delta_pct": -56.45, "trend_direction": "down", "unit": "views", "business_interpretation": "Meta landing page view；若低於 link clicks，代表頁面載入或點擊品質有落差。", "data_quality_note": "" }, { "metric_id": "meta_ads_leads_or_messages", "source": "meta_ads", "funnel_stage": "社群諮詢", "current_value": 0.0, "previous_value": 0.0, "delta_abs": 0.0, "delta_pct": null, "trend_direction": "flat", "unit": "leads/messages", "business_interpretation": "Meta API 可見的 leads/messages；若為 0，不能宣稱 Meta 直接帶來諮詢。", "data_quality_note": "" }, { "metric_id": "line_oa_followers_delta_total", "source": "line_oa", "funnel_stage": "LINE 好友新增", "current_value": 118, "previous_value": 379, "delta_abs": -261.0, "delta_pct": -68.87, "trend_direction": "down", "unit": "followers", "business_interpretation": "兩個 LINE OA 合計 followers 淨變化。", "data_quality_note": "" }, { "metric_id": "line_oa_targeted_reach_delta_total", "source": "line_oa", "funnel_stage": "可觸及好友", "current_value": 41, "previous_value": 131, "delta_abs": -90.0, "delta_pct": -68.7, "trend_direction": "down", "unit": "reachable users", "business_interpretation": "兩個 LINE OA 合計可觸及好友淨變化。", "data_quality_note": "" }, { "metric_id": "line_oa_blocks_delta_total", "source": "line_oa", "funnel_stage": "封鎖", "current_value": 75, "previous_value": 246, "delta_abs": -171.0, "delta_pct": -69.51, "trend_direction": "up", "unit": "blocks", "business_interpretation": "新增封鎖數，越低越好；需與新增好友一起判斷品質。", "data_quality_note": "" }, { "metric_id": "line_oa_block_ratio_total", "source": "line_oa", "funnel_stage": "好友品質", "current_value": 38.86, "previous_value": 39.36, "delta_abs": -0.5, "delta_pct": -1.27, "trend_direction": "up", "unit": "%", "business_interpretation": "封鎖 / 估計新增好友比，>30% 為警訊。", "data_quality_note": "" } ], "channels": { "google_ads": { "spend_twd": 3687.69, "clicks": 627, "conversions": 10.0 }, "meta_ads": { "label": "current", "start": "2026-07-20", "end": "2026-07-26", "spend_twd": 891.0, "clicks": 122, "inline_link_clicks": 110, "leads": 0.0, "landing_page_views": 81.0, "missing_accounts": [] }, "organic_search": { "label": "current", "start": "2026-07-20", "end": "2026-07-26", "clicks": 74, "impressions": 2173, "ctr_pct": 3.41, "average_position": 12.2 }, "website": { "label": "current", "start": "2026-07-20", "end": "2026-07-26", "sessions": 785, "active_users": 650, "new_users": 621, "bounce_rate_pct": 67.0, "avg_session_duration_sec": 73.91, "click_line": 30 }, "line_oa": { "label": "current", "start": "2026-07-20", "end": "2026-07-26", "followers_delta": 118, "targeted_reach_delta": 41, "blocks_delta": 75, "new_friends_est": 193, "block_ratio": 38.86, "missing_accounts": [] } }, "funnel": { "funnel_text": "廣告曝光/點擊 → 網站流量 → click_line → LINE 好友新增 → 封鎖 → 可觸及好友淨增加 → 諮詢/預約", "observed_current_week": { "google_ads_impressions": 20561, "google_ads_clicks": 627, "meta_impressions": null, "meta_clicks": 122, "ga4_sessions": 785, "ga4_click_line": 30, "line_followers_delta_total": 118, "line_blocks_delta_total": 75, "line_targeted_reach_delta_total": 41 }, "interpretation_note": "LINE OA deltas are account-level and cannot prove per-channel friend attribution without UTM / LINE account parameters." }, "prioritized_actions": [ { "rank": 1, "action_id": "google_ads_conversion_quality_audit", "title": "先校正 Google Ads 轉換品質，再判斷 CPA 是否真的改善", "priority_rationale": "Google Ads 已回傳 conversion action composition；若 low-intent/local actions 佔比高，all conversions 會高估成效。", "cited_metrics": { "google_ads_conversions": { "metric_id": "google_ads_conversions", "source": "google_ads", "funnel_stage": "平台轉換", "current_value": 10.0, "previous_value": 12.0, "delta_abs": -2.0, "delta_pct": -16.67, "trend_direction": "down", "unit": "conversions", "business_interpretation": "Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。", "data_quality_note": "" }, "high_intent_actions": [ { "conversion_action_name": "關之美診所網站 (web) click_line", "all_conversions": 11.0, "conversions": 0.0, "intent_class": "high_intent" }, { "conversion_action_name": "點擊網站任何按鈕LINE", "all_conversions": 9.0, "conversions": 9.0, "intent_class": "high_intent" }, { "conversion_action_name": "Clicks to call", "all_conversions": 4.0, "conversions": 0.0, "intent_class": "high_intent" }, { "conversion_action_name": "TechSol - page view on contact page 23082", "all_conversions": 4.0, "conversions": 0.0, "intent_class": "high_intent" }, { "conversion_action_name": "Business profile - Call", "all_conversions": 2.0, "conversions": 0.0, "intent_class": "high_intent" } ], "low_intent_or_local_actions": [ { "conversion_action_name": "Local actions - Other engagements", "all_conversions": 191.0, "conversions": 0.0, "intent_class": "low_intent_or_local" }, { "conversion_action_name": "Local actions - Directions", "all_conversions": 10.0, "conversions": 0.0, "intent_class": "low_intent_or_local" }, { "conversion_action_name": "Local actions - Website visits", "all_conversions": 5.0, "conversions": 0.0, "intent_class": "low_intent_or_local" }, { "conversion_action_name": "Business profile - Directions", "all_conversions": 1.0, "conversions": 0.0, "intent_class": "low_intent_or_local" } ] }, "platform_or_channel": "Google Ads / GA4", "exact_next_step": "在 Google Ads 後台把 LINE click、來電、表單/預約列為主要轉換；Directions、profile、page view/engagement 類轉為次要觀察，並重算 search / PMax 的 high-intent CPA。", "owner_suggestion": "廣告投手 + Eric", "expected_impact": "降低被低品質轉換誤導的預算配置風險，讓預算往真實諮詢意圖移動。", "validation_kpi": "high_intent_conversions、GA4 click_line、high_intent CPA", "risk_or_caveat": "重大出價/預算調整需人工確認；本報告不會自動修改廣告帳戶。", "confidence": "high" }, { "rank": 2, "action_id": "line_block_ratio_followup", "title": "檢查 LINE 新竹/竹北加好友後承接與封鎖率", "priority_rationale": "LINE OA 是最接近諮詢沉澱的節點；封鎖率若高，表示廣告承諾、分院導流或訊息節奏可能不匹配。", "cited_metrics": { "line_block_ratio_total": { "metric_id": "line_oa_block_ratio_total", "source": "line_oa", "funnel_stage": "好友品質", "current_value": 38.86, "previous_value": 39.36, "delta_abs": -0.5, "delta_pct": -1.27, "trend_direction": "up", "unit": "%", "business_interpretation": "封鎖 / 估計新增好友比，>30% 為警訊。", "data_quality_note": "" }, "line_accounts": { "hsinchu": { "label": "新竹", "status": "success", "weekly_trend_4w": [ { "label": "week_minus_3", "start": "2026-06-29", "end": "2026-07-05", "start_snapshot": { "date": "2026-06-28", "status": "ready", "followers": 5904, "targeted_reaches": 3773, "blocks": 2099, "raw_status": "ready" }, "end_snapshot": { "date": "2026-07-05", "status": "ready", "followers": 6217, "targeted_reaches": 3949, "blocks": 2234, "raw_status": "ready" }, "followers_delta": 313, "targeted_reach_delta": 176, "blocks_delta": 135, "block_ratio": 30.13, "new_friends_est": 448, "unfriends_est": 135, "net_growth_est": 313, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "week_minus_2", "start": "2026-07-06", "end": "2026-07-12", "start_snapshot": { "date": "2026-07-05", "status": "ready", "followers": 6217, "targeted_reaches": 3949, "blocks": 2234, "raw_status": "ready" }, "end_snapshot": { "date": "2026-07-12", "status": "ready", "followers": 6612, "targeted_reaches": 4172, "blocks": 2404, "raw_status": "ready" }, "followers_delta": 395, "targeted_reach_delta": 223, "blocks_delta": 170, "block_ratio": 30.09, "new_friends_est": 565, "unfriends_est": 170, "net_growth_est": 395, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "week_minus_1", "start": "2026-07-13", "end": "2026-07-19", "start_snapshot": { "date": "2026-07-12", "status": "ready", "followers": 6612, "targeted_reaches": 4172, "blocks": 2404, "raw_status": "ready" }, "end_snapshot": { "date": "2026-07-19", "status": "ready", "followers": 6978, "targeted_reaches": 4298, "blocks": 2642, "raw_status": "ready" }, "followers_delta": 366, "targeted_reach_delta": 126, "blocks_delta": 238, "block_ratio": 39.4, "new_friends_est": 604, "unfriends_est": 238, "net_growth_est": 366, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "current", "start": "2026-07-20", "end": "2026-07-26", "start_snapshot": { "date": "2026-07-19", "status": "ready", "followers": 6978, "targeted_reaches": 4298, "blocks": 2642, "raw_status": "ready" }, "end_snapshot": { "date": "2026-07-26", "status": "ready", "followers": 7085, "targeted_reaches": 4330, "blocks": 2715, "raw_status": "ready" }, "followers_delta": 107, "targeted_reach_delta": 32, "blocks_delta": 73, "block_ratio": 40.56, "new_friends_est": 180, "unfriends_est": 73, "net_growth_est": 107, "data_quality_note": "computed from cumulative LINE Insight snapshots" } ], "snapshots": [ { "date": "2026-06-28", "status": "ready", "followers": 5904, "targeted_reaches": 3773, "blocks": 2099, "raw_status": "ready" }, { "date": "2026-07-05", "status": "ready", "followers": 6217, "targeted_reaches": 3949, "blocks": 2234, "raw_status": "ready" }, { "date": "2026-07-12", "status": "ready", "followers": 6612, "targeted_reaches": 4172, "blocks": 2404, "raw_status": "ready" }, { "date": "2026-07-19", "status": "ready", "followers": 6978, "targeted_reaches": 4298, "blocks": 2642, "raw_status": "ready" }, { "date": "2026-07-26", "status": "ready", "followers": 7085, "targeted_reaches": 4330, "blocks": 2715, "raw_status": "ready" } ], "current_week": { "label": "current", "start": "2026-07-20", "end": "2026-07-26", "start_snapshot": { "date": "2026-07-19", "status": "ready", "followers": 6978, "targeted_reaches": 4298, "blocks": 2642, "raw_status": "ready" }, "end_snapshot": { "date": "2026-07-26", "status": "ready", "followers": 7085, "targeted_reaches": 4330, "blocks": 2715, "raw_status": "ready" }, "followers_delta": 107, "targeted_reach_delta": 32, "blocks_delta": 73, "block_ratio": 40.56, "new_friends_est": 180, "unfriends_est": 73, "net_growth_est": 107, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, "error_or_missing_reason": null }, "zhubei": { "label": "竹北", "status": "success", "weekly_trend_4w": [ { "label": "week_minus_3", "start": "2026-06-29", "end": "2026-07-05", "start_snapshot": { "date": "2026-06-28", "status": "ready", "followers": 1187, "targeted_reaches": 769, "blocks": 409, "raw_status": "ready" }, "end_snapshot": { "date": "2026-07-05", "status": "ready", "followers": 1201, "targeted_reaches": 776, "blocks": 416, "raw_status": "ready" }, "followers_delta": 14, "targeted_reach_delta": 7, "blocks_delta": 7, "block_ratio": 33.33, "new_friends_est": 21, "unfriends_est": 7, "net_growth_est": 14, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "week_minus_2", "start": "2026-07-06", "end": "2026-07-12", "start_snapshot": { "date": "2026-07-05", "status": "ready", "followers": 1201, "targeted_reaches": 776, "blocks": 416, "raw_status": "ready" }, "end_snapshot": { "date": "2026-07-12", "status": "ready", "followers": 1220, "targeted_reaches": 789, "blocks": 422, "raw_status": "ready" }, "followers_delta": 19, "targeted_reach_delta": 13, "blocks_delta": 6, "block_ratio": 24.0, "new_friends_est": 25, "unfriends_est": 6, "net_growth_est": 19, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "week_minus_1", "start": "2026-07-13", "end": "2026-07-19", "start_snapshot": { "date": "2026-07-12", "status": "ready", "followers": 1220, "targeted_reaches": 789, "blocks": 422, "raw_status": "ready" }, "end_snapshot": { "date": "2026-07-19", "status": "ready", "followers": 1233, "targeted_reaches": 794, "blocks": 430, "raw_status": "ready" }, "followers_delta": 13, "targeted_reach_delta": 5, "blocks_delta": 8, "block_ratio": 38.1, "new_friends_est": 21, "unfriends_est": 8, "net_growth_est": 13, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "current", "start": "2026-07-20", "end": "2026-07-26", "start_snapshot": { "date": "2026-07-19", "status": "ready", "followers": 1233, "targeted_reaches": 794, "blocks": 430, "raw_status": "ready" }, "end_snapshot": { "date": "2026-07-26", "status": "ready", "followers": 1244, "targeted_reaches": 803, "blocks": 432, "raw_status": "ready" }, "followers_delta": 11, "targeted_reach_delta": 9, "blocks_delta": 2, "block_ratio": 15.38, "new_friends_est": 13, "unfriends_est": 2, "net_growth_est": 11, "data_quality_note": "computed from cumulative LINE Insight snapshots" } ], "snapshots": [ { "date": "2026-06-28", "status": "ready", "followers": 1187, "targeted_reaches": 769, "blocks": 409, "raw_status": "ready" }, { "date": "2026-07-05", "status": "ready", "followers": 1201, "targeted_reaches": 776, "blocks": 416, "raw_status": "ready" }, { "date": "2026-07-12", "status": "ready", "followers": 1220, "targeted_reaches": 789, "blocks": 422, "raw_status": "ready" }, { "date": "2026-07-19", "status": "ready", "followers": 1233, "targeted_reaches": 794, "blocks": 430, "raw_status": "ready" }, { "date": "2026-07-26", "status": "ready", "followers": 1244, "targeted_reaches": 803, "blocks": 432, "raw_status": "ready" } ], "current_week": { "label": "current", "start": "2026-07-20", "end": "2026-07-26", "start_snapshot": { "date": "2026-07-19", "status": "ready", "followers": 1233, "targeted_reaches": 794, "blocks": 430, "raw_status": "ready" }, "end_snapshot": { "date": "2026-07-26", "status": "ready", "followers": 1244, "targeted_reaches": 803, "blocks": 432, "raw_status": "ready" }, "followers_delta": 11, "targeted_reach_delta": 9, "blocks_delta": 2, "block_ratio": 15.38, "new_friends_est": 13, "unfriends_est": 2, "net_growth_est": 11, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, "error_or_missing_reason": null } } }, "platform_or_channel": "LINE OA / landing page CTA", "exact_next_step": "分別檢查新竹與竹北歡迎訊息、首週推播頻率、廣告落地頁 CTA 是否導到正確 OA；封鎖率 >30% 的帳號先減少硬促銷訊息，改為服務導覽與預約分流。", "owner_suggestion": "LINE OA 管理者 + 診所櫃台/客服", "expected_impact": "提升可觸及好友淨增加，避免買到好友後快速流失。", "validation_kpi": "followers_delta、targeted_reach_delta、blocks_delta、block_ratio", "risk_or_caveat": "LINE Insight 只能證明帳號層級變化，不能直接歸因到單一廣告；需加 UTM/分流追蹤。", "confidence": "high" }, { "rank": 3, "action_id": "seo_opportunity_and_meta_tracking", "title": "用 SEO 機會字補高意圖承接，並修正 Meta 無法證明諮詢的追蹤缺口", "priority_rationale": "Search Console 有排名 4–15 與零點擊高曝光詞；Meta 若無 leads/messages，應先做追蹤與再行銷承接，而非只看便宜點擊。", "cited_metrics": { "seo_opportunities": [ { "query": "邱文瑾醫師", "clicks": 6, "impressions": 111, "ctr": 5.41, "position": 4.01 }, { "query": "邱文瑾", "clicks": 1, "impressions": 26, "ctr": 3.85, "position": 4.12 }, { "query": "glazed donut", "clicks": 0, "impressions": 19, "ctr": 0.0, "position": 7.47 }, { "query": "川澄淨血", "clicks": 0, "impressions": 15, "ctr": 0.0, "position": 8.0 }, { "query": "安萃妍", "clicks": 0, "impressions": 11, "ctr": 0.0, "position": 4.0 } ], "meta_leads_or_messages": { "metric_id": "meta_ads_leads_or_messages", "source": "meta_ads", "funnel_stage": "社群諮詢", "current_value": 0.0, "previous_value": 0.0, "delta_abs": 0.0, "delta_pct": null, "trend_direction": "flat", "unit": "leads/messages", "business_interpretation": "Meta API 可見的 leads/messages；若為 0，不能宣稱 Meta 直接帶來諮詢。", "data_quality_note": "" }, "ga4_click_line": { "metric_id": "ga4_click_line", "source": "ga4", "funnel_stage": "LINE 意圖", "current_value": 30, "previous_value": 43, "delta_abs": -13.0, "delta_pct": -30.23, "trend_direction": "down", "unit": "events", "business_interpretation": "網站上點擊 LINE 的高意圖行為，是本週主要網站諮詢意圖 KPI。", "data_quality_note": "" } }, "platform_or_channel": "SEO / Meta Ads / GA4", "exact_next_step": "挑 3–5 個排名 4–15 關鍵字更新標題/FAQ/內部連結；Meta 廣告 URL 全部補 UTM，並用 landing page view + click_line + LINE OA delta 共同驗證。", "owner_suggestion": "SEO 編輯 + 廣告投手", "expected_impact": "提升自然搜尋高意圖流量，並讓 Meta 從曝光/互動輔助逐步變成可驗證的 LINE 意圖來源。", "validation_kpi": "Search Console CTR/position、GA4 organic click_line、Meta landing_page_views/click_line", "risk_or_caveat": "醫美內容需避免保證療效與過度承諾；上線前需人工審稿。", "confidence": "medium" } ], "experiments": [ { "experiment_id": "utm_line_account_params", "title": "所有 LINE CTA 加上 line_account/source/campaign 參數", "validation_kpi": "GA4 click_line by source/campaign and LINE OA delta" }, { "experiment_id": "seo_title_faq_refresh", "title": "針對排名 4–15 機會字更新 3 篇頁面標題與 FAQ", "validation_kpi": "Search Console CTR and clicks for selected queries" }, { "experiment_id": "meta_retarg_line_cta", "title": "Meta 暖受眾再行銷導到服務分流頁而非直接泛流量", "validation_kpi": "landing page views → click_line ratio" } ], "tracking_limitations": [ "LINE OA Insight cannot attribute new friends to Google Ads, Meta Ads, SEO, or direct traffic without additional campaign/LINE-account tracking.", "Google Ads all_conversions can include low-intent local/profile/page-view actions; conversion-action composition must be reviewed before budget decisions.", "Meta API actions may not expose downstream LINE consultations unless messaging/lead tracking is configured.", "Search Console data can lag and positions are averages across queries/devices/pages." ] } ```