--- clinic: "曜妍診所" report_type: weekly_integrated_marketing_ad_report period_start: 2026-06-22 period_end: 2026-06-28 comparison_start: 2026-06-15 comparison_end: 2026-06-21 timezone: Asia/Taipei generated_at: 2026-06-29T08:08:35.925499+08:00 primary_kpi: ga4_click_line_and_line_oa_targeted_reach_delta intended_use: AI-assisted weekly optimization of Google Ads, Meta Ads, SEO, website LINE intent, and LINE OA friend retention web_url: https://yaoyan-weekly-ad-report.pages.dev/reports/2026-06-22_2026-06-28/ markdown_url: https://yaoyan-weekly-ad-report.pages.dev/reports/2026-06-22_2026-06-28/report.md data_source_freshness: {"ga4": {"status": "success", "latest_available_date": "2026-06-28", "rows_returned": 29, "non_zero_status": true, "error_or_missing_reason": null}, "google_ads": {"status": "success", "latest_available_date": "2026-06-28", "rows_returned": 55, "non_zero_status": true, "error_or_missing_reason": null}, "meta_ads": {"status": "success", "latest_available_date": "2026-06-28", "rows_returned": 12, "non_zero_status": true, "error_or_missing_reason": null}, "search_console": {"status": "success", "latest_available_date": "2026-06-28", "rows_returned": 80, "non_zero_status": true, "error_or_missing_reason": null}, "line_oa": {"status": "success", "latest_available_date": "2026-06-28", "rows_returned": 2, "non_zero_status": true, "error_or_missing_reason": null}} --- # 曜妍診所每週行銷與廣告成效週報 ## AI_PARSE_NOTES - 本檔固定章節與 RAW_DATA_JSON top-level keys 供後續 AI 週週比較。 - 百分比數值以 number 儲存，例如 12.3 代表 12.3%。 - 觀察數字與推論分開；重大預算調整只列建議，不自動執行。 ## REPORT_CONTEXT - 報告期間：2026-06-22 ～ 2026-06-28（台灣時間最近完整週一～週日） - 比較期間：2026-06-15 ～ 2026-06-21 - 4 週趨勢：2026-06-01~2026-06-07, 2026-06-08~2026-06-14, 2026-06-15~2026-06-21, 2026-06-22~2026-06-28 - 網頁版：https://yaoyan-weekly-ad-report.pages.dev/reports/2026-06-22_2026-06-28/ - AI Markdown：https://yaoyan-weekly-ad-report.pages.dev/reports/2026-06-22_2026-06-28/report.md ## DATA_SOURCE_STATUS - ga4: status=success, rows=29, non_zero=True, latest=2026-06-28, note=GA4 API returned rows for the current report week., error=None - google_ads: status=success, rows=55, non_zero=True, latest=2026-06-28, note=Google Ads API returned account, campaign, search term, keyword, and conversion-action rows., error=None - meta_ads: status=success, rows=12, non_zero=True, latest=2026-06-28, note=Meta account-level status checked for all configured accounts; campaign details included only where spend was present., error=None - search_console: status=success, rows=80, non_zero=True, latest=2026-06-28, note=Search Console API returned current-week query/page data., error=None - line_oa: status=success, rows=2, non_zero=True, latest=2026-06-28, note=LINE OA cumulative snapshots queried separately for 新竹 and 竹北., error=None ## EXECUTIVE_SUMMARY - 本週網站 LINE 意圖 click_line：40，較前週變化 -35.48%。 - Google Ads 花費：NT$16977.72，較前週變化 -1.37%；需以 high-intent conversion composition 判讀 CPA。 - LINE 可觸及好友淨變化：258，較前週變化 32.31%；封鎖率需分新竹/竹北檢查。 - Search Console clicks：49，較前週變化 -50.0%；排名 4–15 機會字已列於 RAW_DATA_JSON。 - Meta Ads 花費：NT$1493.0；若 leads/messages 為 0，不可宣稱 Meta 直接帶來諮詢。 ## KPI_TREND_SNAPSHOT - metric_id: ga4_sessions - source: ga4 - funnel_stage: 網站流量 - current_value: 892 - previous_value: 1970 - delta_abs: -1078.0 - delta_pct: -54.72 - trend_direction: down - unit: sessions - business_interpretation: 網站總工作階段變化，代表整體承接量。 - data_quality_note: - metric_id: ga4_active_users - source: ga4 - funnel_stage: 網站流量 - current_value: 759 - previous_value: 1759 - delta_abs: -1000.0 - delta_pct: -56.85 - trend_direction: down - unit: users - business_interpretation: 實際使用者變化，用來判斷是否只是重複訪問。 - data_quality_note: - metric_id: ga4_click_line - source: ga4 - funnel_stage: LINE 意圖 - current_value: 40 - previous_value: 62 - delta_abs: -22.0 - delta_pct: -35.48 - trend_direction: down - unit: events - business_interpretation: 網站上點擊 LINE 的高意圖行為，是本週主要網站諮詢意圖 KPI。 - data_quality_note: - metric_id: ga4_bounce_rate_pct - source: ga4 - funnel_stage: 網站品質 - current_value: 66.0 - previous_value: 76.0 - delta_abs: -10.0 - delta_pct: -13.16 - trend_direction: up - unit: % - business_interpretation: 跳出率越低越好；若流量成長但跳出也升高，代表承接頁品質需檢查。 - data_quality_note: - metric_id: google_ads_spend_twd - source: google_ads - funnel_stage: 廣告曝光/點擊 - current_value: 16977.72 - previous_value: 17214.16 - delta_abs: -236.44 - delta_pct: -1.37 - trend_direction: down - unit: TWD - business_interpretation: Google Ads 本週花費，需與 click_line / high-intent conversions 一起看。 - data_quality_note: - metric_id: google_ads_clicks - source: google_ads - funnel_stage: 廣告曝光/點擊 - current_value: 1550 - previous_value: 1297 - delta_abs: 253.0 - delta_pct: 19.51 - trend_direction: up - unit: clicks - business_interpretation: Google Ads 導站點擊量。 - data_quality_note: - metric_id: google_ads_ctr_pct - source: google_ads - funnel_stage: 廣告曝光/點擊 - current_value: 4.25 - previous_value: 4.26 - delta_abs: -0.01 - delta_pct: -0.23 - trend_direction: down - unit: % - business_interpretation: CTR 反映素材與搜尋字詞匹配；Display/PMax 高 CTR 仍需查版位。 - data_quality_note: - metric_id: google_ads_avg_cpc_twd - source: google_ads - funnel_stage: 廣告效率 - current_value: 10.95 - previous_value: 13.27 - delta_abs: -2.32 - delta_pct: -17.48 - trend_direction: up - unit: TWD - business_interpretation: 平均 CPC 降低不等於諮詢品質提升，需對照 high-intent conversions。 - data_quality_note: - metric_id: google_ads_conversions - source: google_ads - funnel_stage: 平台轉換 - current_value: 14.0 - previous_value: 22.0 - delta_abs: -8.0 - delta_pct: -36.36 - trend_direction: down - unit: conversions - business_interpretation: Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。 - data_quality_note: - metric_id: search_console_clicks - source: search_console - funnel_stage: SEO 自然搜尋 - current_value: 49 - previous_value: 98 - delta_abs: -49.0 - delta_pct: -50.0 - trend_direction: down - unit: clicks - business_interpretation: 自然搜尋帶來的點擊量。 - data_quality_note: - metric_id: search_console_impressions - source: search_console - funnel_stage: SEO 自然搜尋 - current_value: 1957 - previous_value: 2976 - delta_abs: -1019.0 - delta_pct: -34.24 - trend_direction: down - unit: impressions - business_interpretation: 自然搜尋曝光量，判斷內容覆蓋面。 - data_quality_note: - metric_id: search_console_ctr_pct - source: search_console - funnel_stage: SEO 自然搜尋 - current_value: 2.5 - previous_value: 3.29 - delta_abs: -0.79 - delta_pct: -24.01 - trend_direction: down - unit: % - business_interpretation: SEO CTR，受標題/描述與排名影響。 - data_quality_note: - metric_id: search_console_avg_position - source: search_console - funnel_stage: SEO 自然搜尋 - current_value: 13.01 - previous_value: 12.55 - delta_abs: 0.46 - delta_pct: 3.67 - trend_direction: down - unit: position - business_interpretation: 平均排名越低越好；需同時看機會字。 - data_quality_note: - metric_id: meta_ads_spend_twd - source: meta_ads - funnel_stage: 社群廣告 - current_value: 1493.0 - previous_value: 1712.0 - delta_abs: -219.0 - delta_pct: -12.79 - trend_direction: down - unit: TWD - business_interpretation: Meta 投放花費；目前不可直接等同 LINE 好友成長。 - data_quality_note: - metric_id: meta_ads_clicks - source: meta_ads - funnel_stage: 社群廣告 - current_value: 226 - previous_value: 160 - delta_abs: 66.0 - delta_pct: 41.25 - trend_direction: up - unit: clicks - business_interpretation: Meta 點擊；需與 landing page views / messaging leads 分開判讀。 - data_quality_note: - metric_id: meta_ads_landing_page_views - source: meta_ads - funnel_stage: 社群廣告承接 - current_value: 155.0 - previous_value: 69.0 - delta_abs: 86.0 - delta_pct: 124.64 - trend_direction: up - unit: views - business_interpretation: Meta landing page view；若低於 link clicks，代表頁面載入或點擊品質有落差。 - data_quality_note: - metric_id: meta_ads_leads_or_messages - source: meta_ads - funnel_stage: 社群諮詢 - current_value: 0.0 - previous_value: 0.0 - delta_abs: 0.0 - delta_pct: None - trend_direction: flat - unit: leads/messages - business_interpretation: Meta API 可見的 leads/messages；若為 0，不能宣稱 Meta 直接帶來諮詢。 - data_quality_note: - metric_id: line_oa_followers_delta_total - source: line_oa - funnel_stage: LINE 好友新增 - current_value: 416 - previous_value: 357 - delta_abs: 59.0 - delta_pct: 16.53 - trend_direction: up - unit: followers - business_interpretation: 兩個 LINE OA 合計 followers 淨變化。 - data_quality_note: - metric_id: line_oa_targeted_reach_delta_total - source: line_oa - funnel_stage: 可觸及好友 - current_value: 258 - previous_value: 195 - delta_abs: 63.0 - delta_pct: 32.31 - trend_direction: up - unit: reachable users - business_interpretation: 兩個 LINE OA 合計可觸及好友淨變化。 - data_quality_note: - metric_id: line_oa_blocks_delta_total - source: line_oa - funnel_stage: 封鎖 - current_value: 155 - previous_value: 162 - delta_abs: -7.0 - delta_pct: -4.32 - trend_direction: up - unit: blocks - business_interpretation: 新增封鎖數，越低越好；需與新增好友一起判斷品質。 - data_quality_note: - metric_id: line_oa_block_ratio_total - source: line_oa - funnel_stage: 好友品質 - current_value: 27.15 - previous_value: 31.21 - delta_abs: -4.06 - delta_pct: -13.01 - trend_direction: up - unit: % - business_interpretation: 封鎖 / 估計新增好友比，>30% 為警訊。 - data_quality_note: ## CHANNEL_PERFORMANCE - Google Ads：{"label": "current", "start": "2026-06-22", "end": "2026-06-28", "cost_twd": 16977.72, "clicks": 1550, "impressions": 36437, "ctr_pct": 4.25, "avg_cpc_twd": 10.95, "conversions": 14.0, "cost_per_conversion_twd": 1212.69, "all_conversions": 801.0} - Meta Ads：{"label": "current", "start": "2026-06-22", "end": "2026-06-28", "spend_twd": 1493.0, "clicks": 226, "inline_link_clicks": 173, "leads": 0.0, "landing_page_views": 155.0, "missing_accounts": []} - GA4：{"label": "current", "start": "2026-06-22", "end": "2026-06-28", "sessions": 892, "active_users": 759, "new_users": 743, "bounce_rate_pct": 66.0, "avg_session_duration_sec": 70.25, "click_line": 40} - Search Console：{"label": "current", "start": "2026-06-22", "end": "2026-06-28", "clicks": 49, "impressions": 1957, "ctr_pct": 2.5, "average_position": 13.01} - LINE OA：{"label": "current", "start": "2026-06-22", "end": "2026-06-28", "followers_delta": 416, "targeted_reach_delta": 258, "blocks_delta": 155, "new_friends_est": 571, "block_ratio": 27.15, "missing_accounts": []} ## FUNNEL_DIAGNOSIS 廣告曝光/點擊 → 網站流量 → click_line → LINE 好友新增 → 封鎖 → 可觸及好友淨增加 → 諮詢/預約 - 已觀察：{"google_ads_impressions": 36437, "google_ads_clicks": 1550, "meta_impressions": null, "meta_clicks": 226, "ga4_sessions": 892, "ga4_click_line": 40, "line_followers_delta_total": 416, "line_blocks_delta_total": 155, "line_targeted_reach_delta_total": 258} - 判讀：目前能證明網站 LINE 點擊與 OA 帳號層級好友變化，但尚不能把每位好友精準歸因到 Google / Meta / SEO。 ## TOP_3_PRIORITIZED_ACTIONS - rank: 1 - action_id: google_ads_conversion_quality_audit - title: 先校正 Google Ads 轉換品質，再判斷 CPA 是否真的改善 - priority_rationale: Google Ads 已回傳 conversion action composition；若 low-intent/local actions 佔比高，all conversions 會高估成效。 - cited_metrics: {"google_ads_conversions": {"metric_id": "google_ads_conversions", "source": "google_ads", "funnel_stage": "平台轉換", "current_value": 14.0, "previous_value": 22.0, "delta_abs": -8.0, "delta_pct": -36.36, "trend_direction": "down", "unit": "conversions", "business_interpretation": "Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。", "data_quality_note": ""}, "high_intent_actions": [{"conversion_action_name": "關之美診所網站 (web) click_line", "all_conversions": 23.0, "conversions": 0.0, "intent_class": "high_intent"}, {"conversion_action_name": "點擊網站任何按鈕LINE", "all_conversions": 20.0, "conversions": 13.0, "intent_class": "high_intent"}, {"conversion_action_name": "Clicks to call", "all_conversions": 17.0, "conversions": 0.0, "intent_class": "high_intent"}, {"conversion_action_name": "Business profile - Call", "all_conversions": 3.0, "conversions": 0.0, "intent_class": "high_intent"}, {"conversion_action_name": "TechSol - page view on contact page 23082", "all_conversions": 3.0, "conversions": 0.0, "intent_class": "high_intent"}], "low_intent_or_local_actions": [{"conversion_action_name": "Local actions - Other engagements", "all_conversions": 642.0, "conversions": 0.0, "intent_class": "low_intent_or_local"}, {"conversion_action_name": "Local actions - Directions", "all_conversions": 59.0, "conversions": 0.0, "intent_class": "low_intent_or_local"}, {"conversion_action_name": "Local actions - Website visits", "all_conversions": 33.0, "conversions": 0.0, "intent_class": "low_intent_or_local"}]} - platform_or_channel: Google Ads / GA4 - exact_next_step: 在 Google Ads 後台把 LINE click、來電、表單/預約列為主要轉換；Directions、profile、page view/engagement 類轉為次要觀察，並重算 search / PMax 的 high-intent CPA。 - owner_suggestion: 廣告投手 + Eric - expected_impact: 降低被低品質轉換誤導的預算配置風險，讓預算往真實諮詢意圖移動。 - validation_kpi: high_intent_conversions、GA4 click_line、high_intent CPA - risk_or_caveat: 重大出價/預算調整需人工確認；本報告不會自動修改廣告帳戶。 - confidence: high - rank: 2 - action_id: line_block_ratio_followup - title: 檢查 LINE 新竹/竹北加好友後承接與封鎖率 - priority_rationale: LINE OA 是最接近諮詢沉澱的節點；封鎖率若高，表示廣告承諾、分院導流或訊息節奏可能不匹配。 - cited_metrics: {"line_block_ratio_total": {"metric_id": "line_oa_block_ratio_total", "source": "line_oa", "funnel_stage": "好友品質", "current_value": 27.15, "previous_value": 31.21, "delta_abs": -4.06, "delta_pct": -13.01, "trend_direction": "up", "unit": "%", "business_interpretation": "封鎖 / 估計新增好友比，>30% 為警訊。", "data_quality_note": ""}, "line_accounts": {"hsinchu": {"label": "新竹", "status": "success", "weekly_trend_4w": [{"label": "week_minus_3", "start": "2026-06-01", "end": "2026-06-07", "start_snapshot": {"date": "2026-05-31", "status": "ready", "followers": 4583, "targeted_reaches": 2943, "blocks": 1612, "raw_status": "ready"}, "end_snapshot": {"date": "2026-06-07", "status": "ready", "followers": 4872, "targeted_reaches": 3146, "blocks": 1697, "raw_status": "ready"}, "followers_delta": 289, "targeted_reach_delta": 203, "blocks_delta": 85, "block_ratio": 22.73, "new_friends_est": 374, "unfriends_est": 85, "net_growth_est": 289, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, {"label": "week_minus_2", "start": "2026-06-08", "end": "2026-06-14", "start_snapshot": {"date": "2026-06-07", "status": "ready", "followers": 4872, "targeted_reaches": 3146, "blocks": 1697, "raw_status": "ready"}, "end_snapshot": {"date": "2026-06-14", "status": "ready", "followers": 5160, "targeted_reaches": 3334, "blocks": 1797, "raw_status": "ready"}, "followers_delta": 288, "targeted_reach_delta": 188, "blocks_delta": 100, "block_ratio": 25.77, "new_friends_est": 388, "unfriends_est": 100, "net_growth_est": 288, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, {"label": "week_minus_1", "start": "2026-06-15", "end": "2026-06-21", "start_snapshot": {"date": "2026-06-14", "status": "ready", "followers": 5160, "targeted_reaches": 3334, "blocks": 1797, "raw_status": "ready"}, "end_snapshot": {"date": "2026-06-21", "status": "ready", "followers": 5507, "targeted_reaches": 3528, "blocks": 1950, "raw_status": "ready"}, "followers_delta": 347, "targeted_reach_delta": 194, "blocks_delta": 153, "block_ratio": 30.6, "new_friends_est": 500, "unfriends_est": 153, "net_growth_est": 347, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, {"label": "current", "start": "2026-06-22", "end": "2026-06-28", "start_snapshot": {"date": "2026-06-21", "status": "ready", "followers": 5507, "targeted_reaches": 3528, "blocks": 1950, "raw_status": "ready"}, "end_snapshot": {"date": "2026-06-28", "status": "ready", "followers": 5904, "targeted_reaches": 3773, "blocks": 2099, "raw_status": "ready"}, "followers_delta": 397, "targeted_reach_delta": 245, "blocks_delta": 149, "block_ratio": 27.29, "new_friends_est": 546, "unfriends_est": 149, "net_growth_est": 397, "data_quality_note": "computed from cumulative LINE Insight snapshots"}], "snapshots": [{"date": "2026-05-31", "status": "ready", "followers": 4583, "targeted_reaches": 2943, "blocks": 1612, "raw_status": "ready"}, {"date": "2026-06-07", "status": "ready", "followers": 4872, "targeted_reaches": 3146, "blocks": 1697, "raw_status": "ready"}, {"date": "2026-06-14", "status": "ready", "followers": 5160, "targeted_reaches": 3334, "blocks": 1797, "raw_status": "ready"}, {"date": "2026-06-21", "status": "ready", "followers": 5507, "targeted_reaches": 3528, "blocks": 1950, "raw_status": "ready"}, {"date": "2026-06-28", "status": "ready", "followers": 5904, "targeted_reaches": 3773, "blocks": 2099, "raw_status": "ready"}], "current_week": {"label": "current", "start": "2026-06-22", "end": "2026-06-28", "start_snapshot": {"date": "2026-06-21", "status": "ready", "followers": 5507, "targeted_reaches": 3528, "blocks": 1950, "raw_status": "ready"}, "end_snapshot": {"date": "2026-06-28", "status": "ready", "followers": 5904, "targeted_reaches": 3773, "blocks": 2099, "raw_status": "ready"}, "followers_delta": 397, "targeted_reach_delta": 245, "blocks_delta": 149, "block_ratio": 27.29, "new_friends_est": 546, "unfriends_est": 149, "net_growth_est": 397, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, "error_or_missing_reason": null}, "zhubei": {"label": "竹北", "status": "success", "weekly_trend_4w": [{"label": "week_minus_3", "start": "2026-06-01", "end": "2026-06-07", "start_snapshot": {"date": "2026-05-31", "status": "ready", "followers": 1132, "targeted_reaches": 743, "blocks": 381, "raw_status": "ready"}, "end_snapshot": {"date": "2026-06-07", "status": "ready", "followers": 1147, "targeted_reaches": 752, "blocks": 386, "raw_status": "ready"}, "followers_delta": 15, "targeted_reach_delta": 9, "blocks_delta": 5, "block_ratio": 25.0, "new_friends_est": 20, "unfriends_est": 5, "net_growth_est": 15, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, {"label": "week_minus_2", "start": "2026-06-08", "end": "2026-06-14", "start_snapshot": {"date": "2026-06-07", "status": "ready", "followers": 1147, "targeted_reaches": 752, "blocks": 386, "raw_status": "ready"}, "end_snapshot": {"date": "2026-06-14", "status": "ready", "followers": 1158, "targeted_reaches": 755, "blocks": 394, "raw_status": "ready"}, "followers_delta": 11, "targeted_reach_delta": 3, "blocks_delta": 8, "block_ratio": 42.11, "new_friends_est": 19, "unfriends_est": 8, "net_growth_est": 11, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, {"label": "week_minus_1", "start": "2026-06-15", "end": "2026-06-21", "start_snapshot": {"date": "2026-06-14", "status": "ready", "followers": 1158, "targeted_reaches": 755, "blocks": 394, "raw_status": "ready"}, "end_snapshot": {"date": "2026-06-21", "status": "ready", "followers": 1168, "targeted_reaches": 756, "blocks": 403, "raw_status": "ready"}, "followers_delta": 10, "targeted_reach_delta": 1, "blocks_delta": 9, "block_ratio": 47.37, "new_friends_est": 19, "unfriends_est": 9, "net_growth_est": 10, "data_quality_note": "computed from cumulative LINE Insight snapshots"}, {"label": "current", "start": "2026-06-22", "end": "2026-06-28", 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提升可觸及好友淨增加，避免買到好友後快速流失。 - validation_kpi: followers_delta、targeted_reach_delta、blocks_delta、block_ratio - risk_or_caveat: LINE Insight 只能證明帳號層級變化，不能直接歸因到單一廣告；需加 UTM/分流追蹤。 - confidence: high - rank: 3 - action_id: seo_opportunity_and_meta_tracking - title: 用 SEO 機會字補高意圖承接，並修正 Meta 無法證明諮詢的追蹤缺口 - priority_rationale: Search Console 有排名 4–15 與零點擊高曝光詞；Meta 若無 leads/messages，應先做追蹤與再行銷承接，而非只看便宜點擊。 - cited_metrics: {"seo_opportunities": [{"query": "川澄淨血", "clicks": 0, "impressions": 12, "ctr": 0.0, "position": 8.58}, {"query": "愛美微針", "clicks": 0, "impressions": 7, "ctr": 0.0, "position": 9.14}, {"query": "文興路診所", "clicks": 0, "impressions": 5, "ctr": 0.0, "position": 4.2}, {"query": "新竹 鳳凰電波", "clicks": 0, "impressions": 5, "ctr": 0.0, "position": 5.2}, {"query": "exovia外泌體", "clicks": 0, "impressions": 5, "ctr": 0.0, "position": 6.2}], "meta_leads_or_messages": {"metric_id": "meta_ads_leads_or_messages", "source": "meta_ads", "funnel_stage": "社群諮詢", "current_value": 0.0, "previous_value": 0.0, "delta_abs": 0.0, "delta_pct": null, "trend_direction": "flat", "unit": "leads/messages", "business_interpretation": "Meta API 可見的 leads/messages；若為 0，不能宣稱 Meta 直接帶來諮詢。", "data_quality_note": ""}, "ga4_click_line": {"metric_id": "ga4_click_line", "source": "ga4", "funnel_stage": "LINE 意圖", "current_value": 40, "previous_value": 62, "delta_abs": -22.0, "delta_pct": -35.48, "trend_direction": "down", "unit": "events", "business_interpretation": "網站上點擊 LINE 的高意圖行為，是本週主要網站諮詢意圖 KPI。", "data_quality_note": ""}} - platform_or_channel: SEO / Meta Ads / GA4 - exact_next_step: 挑 3–5 個排名 4–15 關鍵字更新標題/FAQ/內部連結；Meta 廣告 URL 全部補 UTM，並用 landing page view + click_line + LINE OA delta 共同驗證。 - owner_suggestion: SEO 編輯 + 廣告投手 - expected_impact: 提升自然搜尋高意圖流量，並讓 Meta 從曝光/互動輔助逐步變成可驗證的 LINE 意圖來源。 - validation_kpi: Search Console CTR/position、GA4 organic click_line、Meta landing_page_views/click_line - risk_or_caveat: 醫美內容需避免保證療效與過度承諾；上線前需人工審稿。 - confidence: medium ## NEXT_WEEK_EXPERIMENTS - 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"2026-06-01", "end": "2026-06-07", "followers_delta": 304, "targeted_reach_delta": 212, "blocks_delta": 90, "new_friends_est": 394, "block_ratio": 22.84, "missing_accounts": [] }, { "label": "week_minus_2", "start": "2026-06-08", "end": "2026-06-14", "followers_delta": 299, "targeted_reach_delta": 191, "blocks_delta": 108, "new_friends_est": 407, "block_ratio": 26.54, "missing_accounts": [] }, { "label": "week_minus_1", "start": "2026-06-15", "end": "2026-06-21", "followers_delta": 357, "targeted_reach_delta": 195, "blocks_delta": 162, "new_friends_est": 519, "block_ratio": 31.21, "missing_accounts": [] }, { "label": "current", "start": "2026-06-22", "end": "2026-06-28", "followers_delta": 416, "targeted_reach_delta": 258, "blocks_delta": 155, "new_friends_est": 571, "block_ratio": 27.15, "missing_accounts": [] } ], "insights": [], "data_quality_note": "LINE OA cumulative snapshots queried separately for 新竹 and 竹北.", "error_or_missing_reason": null, "trend_analysis_4w": [ { "metric": "followers_delta", "values": [ 304, 299, 357, 416 ], "current_vs_4w_avg_pct": 20.93, "current_vs_previous_pct": 16.53, "missing_weeks": [], "consecutive_marker": "up" }, { "metric": "targeted_reach_delta", "values": [ 212, 191, 195, 258 ], "current_vs_4w_avg_pct": 20.56, "current_vs_previous_pct": 32.31, "missing_weeks": [], "consecutive_marker": "up" }, { "metric": "blocks_delta", "values": [ 90, 108, 162, 155 ], "current_vs_4w_avg_pct": 20.39, "current_vs_previous_pct": -4.32, "missing_weeks": [], "consecutive_marker": "up" }, { "metric": "block_ratio", "values": [ 22.84, 26.54, 31.21, 27.15 ], "current_vs_4w_avg_pct": 0.78, "current_vs_previous_pct": -13.01, "missing_weeks": [], "consecutive_marker": "up" } ] }, "kpis": [ { "metric_id": "ga4_sessions", "source": "ga4", "funnel_stage": "網站流量", "current_value": 892, "previous_value": 1970, "delta_abs": -1078.0, "delta_pct": -54.72, "trend_direction": "down", "unit": "sessions", "business_interpretation": "網站總工作階段變化，代表整體承接量。", "data_quality_note": "" }, { "metric_id": "ga4_active_users", "source": "ga4", "funnel_stage": "網站流量", "current_value": 759, "previous_value": 1759, "delta_abs": -1000.0, "delta_pct": -56.85, "trend_direction": "down", "unit": "users", "business_interpretation": "實際使用者變化，用來判斷是否只是重複訪問。", "data_quality_note": "" }, { "metric_id": "ga4_click_line", "source": "ga4", "funnel_stage": "LINE 意圖", "current_value": 40, "previous_value": 62, "delta_abs": -22.0, "delta_pct": -35.48, "trend_direction": "down", "unit": "events", "business_interpretation": "網站上點擊 LINE 的高意圖行為，是本週主要網站諮詢意圖 KPI。", "data_quality_note": "" }, { "metric_id": "ga4_bounce_rate_pct", "source": "ga4", "funnel_stage": "網站品質", "current_value": 66.0, "previous_value": 76.0, "delta_abs": -10.0, "delta_pct": -13.16, "trend_direction": "up", "unit": "%", "business_interpretation": "跳出率越低越好；若流量成長但跳出也升高，代表承接頁品質需檢查。", "data_quality_note": "" }, { "metric_id": "google_ads_spend_twd", "source": "google_ads", "funnel_stage": "廣告曝光/點擊", "current_value": 16977.72, "previous_value": 17214.16, "delta_abs": -236.44, "delta_pct": -1.37, "trend_direction": "down", "unit": "TWD", "business_interpretation": "Google Ads 本週花費，需與 click_line / high-intent conversions 一起看。", "data_quality_note": "" }, { "metric_id": "google_ads_clicks", "source": "google_ads", "funnel_stage": "廣告曝光/點擊", "current_value": 1550, "previous_value": 1297, "delta_abs": 253.0, "delta_pct": 19.51, "trend_direction": "up", "unit": "clicks", "business_interpretation": "Google Ads 導站點擊量。", "data_quality_note": "" }, { "metric_id": "google_ads_ctr_pct", "source": "google_ads", "funnel_stage": "廣告曝光/點擊", "current_value": 4.25, "previous_value": 4.26, "delta_abs": -0.01, "delta_pct": -0.23, "trend_direction": "down", "unit": "%", "business_interpretation": "CTR 反映素材與搜尋字詞匹配；Display/PMax 高 CTR 仍需查版位。", "data_quality_note": "" }, { "metric_id": "google_ads_avg_cpc_twd", "source": "google_ads", "funnel_stage": "廣告效率", "current_value": 10.95, "previous_value": 13.27, "delta_abs": -2.32, "delta_pct": -17.48, "trend_direction": "up", "unit": "TWD", "business_interpretation": "平均 CPC 降低不等於諮詢品質提升，需對照 high-intent conversions。", "data_quality_note": "" }, { "metric_id": "google_ads_conversions", "source": "google_ads", "funnel_stage": "平台轉換", "current_value": 14.0, "previous_value": 22.0, "delta_abs": -8.0, "delta_pct": -36.36, "trend_direction": "down", "unit": "conversions", "business_interpretation": "Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。", "data_quality_note": "" }, { "metric_id": "search_console_clicks", "source": "search_console", "funnel_stage": "SEO 自然搜尋", "current_value": 49, "previous_value": 98, "delta_abs": -49.0, "delta_pct": -50.0, "trend_direction": "down", "unit": "clicks", "business_interpretation": "自然搜尋帶來的點擊量。", "data_quality_note": "" }, { "metric_id": "search_console_impressions", "source": "search_console", "funnel_stage": "SEO 自然搜尋", "current_value": 1957, "previous_value": 2976, "delta_abs": -1019.0, "delta_pct": -34.24, "trend_direction": "down", "unit": "impressions", "business_interpretation": "自然搜尋曝光量，判斷內容覆蓋面。", "data_quality_note": "" }, { "metric_id": "search_console_ctr_pct", "source": "search_console", "funnel_stage": "SEO 自然搜尋", "current_value": 2.5, "previous_value": 3.29, "delta_abs": -0.79, "delta_pct": -24.01, "trend_direction": "down", "unit": "%", "business_interpretation": "SEO CTR，受標題/描述與排名影響。", "data_quality_note": "" }, { "metric_id": "search_console_avg_position", "source": "search_console", "funnel_stage": "SEO 自然搜尋", "current_value": 13.01, "previous_value": 12.55, "delta_abs": 0.46, "delta_pct": 3.67, "trend_direction": "down", "unit": "position", "business_interpretation": "平均排名越低越好；需同時看機會字。", "data_quality_note": "" }, { "metric_id": "meta_ads_spend_twd", "source": "meta_ads", "funnel_stage": "社群廣告", "current_value": 1493.0, "previous_value": 1712.0, "delta_abs": -219.0, "delta_pct": -12.79, "trend_direction": "down", "unit": "TWD", "business_interpretation": "Meta 投放花費；目前不可直接等同 LINE 好友成長。", "data_quality_note": "" }, { "metric_id": "meta_ads_clicks", "source": "meta_ads", "funnel_stage": "社群廣告", "current_value": 226, "previous_value": 160, "delta_abs": 66.0, "delta_pct": 41.25, "trend_direction": "up", "unit": "clicks", "business_interpretation": "Meta 點擊；需與 landing page views / messaging leads 分開判讀。", "data_quality_note": "" }, { "metric_id": "meta_ads_landing_page_views", "source": "meta_ads", "funnel_stage": "社群廣告承接", "current_value": 155.0, "previous_value": 69.0, "delta_abs": 86.0, "delta_pct": 124.64, "trend_direction": "up", "unit": "views", "business_interpretation": "Meta landing page view；若低於 link clicks，代表頁面載入或點擊品質有落差。", "data_quality_note": "" }, { "metric_id": "meta_ads_leads_or_messages", "source": "meta_ads", "funnel_stage": "社群諮詢", "current_value": 0.0, "previous_value": 0.0, "delta_abs": 0.0, "delta_pct": null, "trend_direction": "flat", "unit": "leads/messages", "business_interpretation": "Meta API 可見的 leads/messages；若為 0，不能宣稱 Meta 直接帶來諮詢。", "data_quality_note": "" }, { "metric_id": "line_oa_followers_delta_total", "source": "line_oa", "funnel_stage": "LINE 好友新增", "current_value": 416, "previous_value": 357, "delta_abs": 59.0, "delta_pct": 16.53, "trend_direction": "up", "unit": "followers", "business_interpretation": "兩個 LINE OA 合計 followers 淨變化。", "data_quality_note": "" }, { "metric_id": "line_oa_targeted_reach_delta_total", "source": "line_oa", "funnel_stage": "可觸及好友", "current_value": 258, "previous_value": 195, "delta_abs": 63.0, "delta_pct": 32.31, "trend_direction": "up", "unit": "reachable users", "business_interpretation": "兩個 LINE OA 合計可觸及好友淨變化。", "data_quality_note": "" }, { "metric_id": "line_oa_blocks_delta_total", "source": "line_oa", "funnel_stage": "封鎖", "current_value": 155, "previous_value": 162, "delta_abs": -7.0, "delta_pct": -4.32, "trend_direction": "up", "unit": "blocks", "business_interpretation": "新增封鎖數，越低越好；需與新增好友一起判斷品質。", "data_quality_note": "" }, { "metric_id": "line_oa_block_ratio_total", "source": "line_oa", "funnel_stage": "好友品質", "current_value": 27.15, "previous_value": 31.21, "delta_abs": -4.06, "delta_pct": -13.01, "trend_direction": "up", "unit": "%", "business_interpretation": "封鎖 / 估計新增好友比，>30% 為警訊。", "data_quality_note": "" } ], "channels": { "google_ads": { "spend_twd": 16977.72, "clicks": 1550, "conversions": 14.0 }, "meta_ads": { "label": "current", "start": "2026-06-22", "end": "2026-06-28", "spend_twd": 1493.0, "clicks": 226, "inline_link_clicks": 173, "leads": 0.0, "landing_page_views": 155.0, "missing_accounts": [] }, "organic_search": { "label": "current", "start": "2026-06-22", "end": "2026-06-28", "clicks": 49, "impressions": 1957, "ctr_pct": 2.5, "average_position": 13.01 }, "website": { "label": "current", "start": "2026-06-22", "end": "2026-06-28", "sessions": 892, "active_users": 759, "new_users": 743, "bounce_rate_pct": 66.0, "avg_session_duration_sec": 70.25, "click_line": 40 }, "line_oa": { "label": "current", "start": "2026-06-22", "end": "2026-06-28", "followers_delta": 416, "targeted_reach_delta": 258, "blocks_delta": 155, "new_friends_est": 571, "block_ratio": 27.15, "missing_accounts": [] } }, "funnel": { "funnel_text": "廣告曝光/點擊 → 網站流量 → click_line → LINE 好友新增 → 封鎖 → 可觸及好友淨增加 → 諮詢/預約", "observed_current_week": { "google_ads_impressions": 36437, "google_ads_clicks": 1550, "meta_impressions": null, "meta_clicks": 226, "ga4_sessions": 892, "ga4_click_line": 40, "line_followers_delta_total": 416, "line_blocks_delta_total": 155, "line_targeted_reach_delta_total": 258 }, "interpretation_note": "LINE OA deltas are account-level and cannot prove per-channel friend attribution without UTM / LINE account parameters." }, "prioritized_actions": [ { "rank": 1, "action_id": "google_ads_conversion_quality_audit", "title": "先校正 Google Ads 轉換品質，再判斷 CPA 是否真的改善", "priority_rationale": "Google Ads 已回傳 conversion action composition；若 low-intent/local actions 佔比高，all conversions 會高估成效。", "cited_metrics": { "google_ads_conversions": { "metric_id": "google_ads_conversions", "source": "google_ads", "funnel_stage": "平台轉換", "current_value": 14.0, "previous_value": 22.0, "delta_abs": -8.0, "delta_pct": -36.36, "trend_direction": "down", "unit": "conversions", "business_interpretation": "Google Ads 主要 conversions；已另查 conversion action composition 避免被低意圖事件誤導。", "data_quality_note": "" }, "high_intent_actions": [ { "conversion_action_name": "關之美診所網站 (web) click_line", "all_conversions": 23.0, "conversions": 0.0, "intent_class": "high_intent" }, { "conversion_action_name": "點擊網站任何按鈕LINE", "all_conversions": 20.0, "conversions": 13.0, "intent_class": "high_intent" }, { "conversion_action_name": "Clicks to call", "all_conversions": 17.0, "conversions": 0.0, "intent_class": "high_intent" }, { "conversion_action_name": "Business profile - Call", "all_conversions": 3.0, "conversions": 0.0, "intent_class": "high_intent" }, { "conversion_action_name": "TechSol - page view on contact page 23082", "all_conversions": 3.0, "conversions": 0.0, "intent_class": "high_intent" } ], "low_intent_or_local_actions": [ { "conversion_action_name": "Local actions - Other engagements", "all_conversions": 642.0, "conversions": 0.0, "intent_class": "low_intent_or_local" }, { "conversion_action_name": "Local actions - Directions", "all_conversions": 59.0, "conversions": 0.0, "intent_class": "low_intent_or_local" }, { "conversion_action_name": "Local actions - Website visits", "all_conversions": 33.0, "conversions": 0.0, "intent_class": "low_intent_or_local" } ] }, "platform_or_channel": "Google Ads / GA4", "exact_next_step": "在 Google Ads 後台把 LINE click、來電、表單/預約列為主要轉換；Directions、profile、page view/engagement 類轉為次要觀察，並重算 search / PMax 的 high-intent CPA。", "owner_suggestion": "廣告投手 + Eric", "expected_impact": "降低被低品質轉換誤導的預算配置風險，讓預算往真實諮詢意圖移動。", "validation_kpi": "high_intent_conversions、GA4 click_line、high_intent CPA", "risk_or_caveat": "重大出價/預算調整需人工確認；本報告不會自動修改廣告帳戶。", "confidence": "high" }, { "rank": 2, "action_id": "line_block_ratio_followup", "title": "檢查 LINE 新竹/竹北加好友後承接與封鎖率", "priority_rationale": "LINE OA 是最接近諮詢沉澱的節點；封鎖率若高，表示廣告承諾、分院導流或訊息節奏可能不匹配。", "cited_metrics": { "line_block_ratio_total": { "metric_id": "line_oa_block_ratio_total", "source": "line_oa", "funnel_stage": "好友品質", "current_value": 27.15, "previous_value": 31.21, "delta_abs": -4.06, "delta_pct": -13.01, "trend_direction": "up", "unit": "%", "business_interpretation": "封鎖 / 估計新增好友比，>30% 為警訊。", "data_quality_note": "" }, "line_accounts": { "hsinchu": { "label": "新竹", "status": "success", "weekly_trend_4w": [ { "label": "week_minus_3", "start": "2026-06-01", "end": "2026-06-07", "start_snapshot": { "date": "2026-05-31", "status": "ready", "followers": 4583, "targeted_reaches": 2943, "blocks": 1612, "raw_status": "ready" }, "end_snapshot": { "date": "2026-06-07", "status": "ready", "followers": 4872, "targeted_reaches": 3146, "blocks": 1697, "raw_status": "ready" }, "followers_delta": 289, "targeted_reach_delta": 203, "blocks_delta": 85, "block_ratio": 22.73, "new_friends_est": 374, "unfriends_est": 85, "net_growth_est": 289, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "week_minus_2", "start": "2026-06-08", "end": "2026-06-14", "start_snapshot": { "date": "2026-06-07", "status": "ready", "followers": 4872, "targeted_reaches": 3146, "blocks": 1697, "raw_status": "ready" }, "end_snapshot": { "date": "2026-06-14", "status": "ready", "followers": 5160, "targeted_reaches": 3334, "blocks": 1797, "raw_status": "ready" }, "followers_delta": 288, "targeted_reach_delta": 188, "blocks_delta": 100, "block_ratio": 25.77, "new_friends_est": 388, "unfriends_est": 100, "net_growth_est": 288, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "week_minus_1", "start": "2026-06-15", "end": "2026-06-21", "start_snapshot": { "date": "2026-06-14", "status": "ready", "followers": 5160, "targeted_reaches": 3334, "blocks": 1797, "raw_status": "ready" }, "end_snapshot": { "date": "2026-06-21", "status": "ready", "followers": 5507, "targeted_reaches": 3528, "blocks": 1950, "raw_status": "ready" }, "followers_delta": 347, "targeted_reach_delta": 194, "blocks_delta": 153, "block_ratio": 30.6, "new_friends_est": 500, "unfriends_est": 153, "net_growth_est": 347, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "current", "start": "2026-06-22", "end": "2026-06-28", "start_snapshot": { "date": "2026-06-21", "status": "ready", "followers": 5507, "targeted_reaches": 3528, "blocks": 1950, "raw_status": "ready" }, "end_snapshot": { "date": "2026-06-28", "status": "ready", "followers": 5904, "targeted_reaches": 3773, "blocks": 2099, "raw_status": "ready" }, "followers_delta": 397, "targeted_reach_delta": 245, "blocks_delta": 149, "block_ratio": 27.29, "new_friends_est": 546, "unfriends_est": 149, "net_growth_est": 397, "data_quality_note": "computed from cumulative LINE Insight snapshots" } ], "snapshots": [ { "date": "2026-05-31", "status": "ready", "followers": 4583, "targeted_reaches": 2943, "blocks": 1612, "raw_status": "ready" }, { "date": "2026-06-07", "status": "ready", "followers": 4872, "targeted_reaches": 3146, "blocks": 1697, "raw_status": "ready" }, { "date": "2026-06-14", "status": "ready", "followers": 5160, "targeted_reaches": 3334, "blocks": 1797, "raw_status": "ready" }, { "date": "2026-06-21", "status": "ready", "followers": 5507, "targeted_reaches": 3528, "blocks": 1950, "raw_status": "ready" }, { "date": "2026-06-28", "status": "ready", "followers": 5904, "targeted_reaches": 3773, "blocks": 2099, "raw_status": "ready" } ], "current_week": { "label": "current", "start": "2026-06-22", "end": "2026-06-28", "start_snapshot": { "date": "2026-06-21", "status": "ready", "followers": 5507, "targeted_reaches": 3528, "blocks": 1950, "raw_status": "ready" }, "end_snapshot": { "date": "2026-06-28", "status": "ready", "followers": 5904, "targeted_reaches": 3773, "blocks": 2099, "raw_status": "ready" }, "followers_delta": 397, "targeted_reach_delta": 245, "blocks_delta": 149, "block_ratio": 27.29, "new_friends_est": 546, "unfriends_est": 149, "net_growth_est": 397, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, "error_or_missing_reason": null }, "zhubei": { "label": "竹北", "status": "success", "weekly_trend_4w": [ { "label": "week_minus_3", "start": "2026-06-01", "end": "2026-06-07", "start_snapshot": { "date": "2026-05-31", "status": "ready", "followers": 1132, "targeted_reaches": 743, "blocks": 381, "raw_status": "ready" }, "end_snapshot": { "date": "2026-06-07", "status": "ready", "followers": 1147, "targeted_reaches": 752, "blocks": 386, "raw_status": "ready" }, "followers_delta": 15, "targeted_reach_delta": 9, "blocks_delta": 5, "block_ratio": 25.0, "new_friends_est": 20, "unfriends_est": 5, "net_growth_est": 15, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "week_minus_2", "start": "2026-06-08", "end": "2026-06-14", "start_snapshot": { "date": "2026-06-07", "status": "ready", "followers": 1147, "targeted_reaches": 752, "blocks": 386, "raw_status": "ready" }, "end_snapshot": { "date": "2026-06-14", "status": "ready", "followers": 1158, "targeted_reaches": 755, "blocks": 394, "raw_status": "ready" }, "followers_delta": 11, "targeted_reach_delta": 3, "blocks_delta": 8, "block_ratio": 42.11, "new_friends_est": 19, "unfriends_est": 8, "net_growth_est": 11, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "week_minus_1", "start": "2026-06-15", "end": "2026-06-21", "start_snapshot": { "date": "2026-06-14", "status": "ready", "followers": 1158, "targeted_reaches": 755, "blocks": 394, "raw_status": "ready" }, "end_snapshot": { "date": "2026-06-21", "status": "ready", "followers": 1168, "targeted_reaches": 756, "blocks": 403, "raw_status": "ready" }, "followers_delta": 10, "targeted_reach_delta": 1, "blocks_delta": 9, "block_ratio": 47.37, "new_friends_est": 19, "unfriends_est": 9, "net_growth_est": 10, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, { "label": "current", "start": "2026-06-22", "end": "2026-06-28", "start_snapshot": { "date": "2026-06-21", "status": "ready", "followers": 1168, "targeted_reaches": 756, "blocks": 403, "raw_status": "ready" }, "end_snapshot": { "date": "2026-06-28", "status": "ready", "followers": 1187, "targeted_reaches": 769, "blocks": 409, "raw_status": "ready" }, "followers_delta": 19, "targeted_reach_delta": 13, "blocks_delta": 6, "block_ratio": 24.0, "new_friends_est": 25, "unfriends_est": 6, "net_growth_est": 19, "data_quality_note": "computed from cumulative LINE Insight snapshots" } ], "snapshots": [ { "date": "2026-05-31", "status": "ready", "followers": 1132, "targeted_reaches": 743, "blocks": 381, "raw_status": "ready" }, { "date": "2026-06-07", "status": "ready", "followers": 1147, "targeted_reaches": 752, "blocks": 386, "raw_status": "ready" }, { "date": "2026-06-14", "status": "ready", "followers": 1158, "targeted_reaches": 755, "blocks": 394, "raw_status": "ready" }, { "date": "2026-06-21", "status": "ready", "followers": 1168, "targeted_reaches": 756, "blocks": 403, "raw_status": "ready" }, { "date": "2026-06-28", "status": "ready", "followers": 1187, "targeted_reaches": 769, "blocks": 409, "raw_status": "ready" } ], "current_week": { "label": "current", "start": "2026-06-22", "end": "2026-06-28", "start_snapshot": { "date": "2026-06-21", "status": "ready", "followers": 1168, "targeted_reaches": 756, "blocks": 403, "raw_status": "ready" }, "end_snapshot": { "date": "2026-06-28", "status": "ready", "followers": 1187, "targeted_reaches": 769, "blocks": 409, "raw_status": "ready" }, "followers_delta": 19, "targeted_reach_delta": 13, "blocks_delta": 6, "block_ratio": 24.0, "new_friends_est": 25, "unfriends_est": 6, "net_growth_est": 19, "data_quality_note": "computed from cumulative LINE Insight snapshots" }, "error_or_missing_reason": null } } }, "platform_or_channel": "LINE OA / landing page CTA", "exact_next_step": "分別檢查新竹與竹北歡迎訊息、首週推播頻率、廣告落地頁 CTA 是否導到正確 OA；封鎖率 >30% 的帳號先減少硬促銷訊息，改為服務導覽與預約分流。", "owner_suggestion": "LINE OA 管理者 + 診所櫃台/客服", "expected_impact": "提升可觸及好友淨增加，避免買到好友後快速流失。", "validation_kpi": "followers_delta、targeted_reach_delta、blocks_delta、block_ratio", "risk_or_caveat": "LINE Insight 只能證明帳號層級變化，不能直接歸因到單一廣告；需加 UTM/分流追蹤。", "confidence": "high" }, { "rank": 3, "action_id": "seo_opportunity_and_meta_tracking", "title": "用 SEO 機會字補高意圖承接，並修正 Meta 無法證明諮詢的追蹤缺口", "priority_rationale": "Search Console 有排名 4–15 與零點擊高曝光詞；Meta 若無 leads/messages，應先做追蹤與再行銷承接，而非只看便宜點擊。", "cited_metrics": { "seo_opportunities": [ { "query": "川澄淨血", "clicks": 0, "impressions": 12, "ctr": 0.0, "position": 8.58 }, { "query": "愛美微針", "clicks": 0, "impressions": 7, "ctr": 0.0, "position": 9.14 }, { "query": "文興路診所", "clicks": 0, "impressions": 5, "ctr": 0.0, "position": 4.2 }, { "query": "新竹 鳳凰電波", "clicks": 0, "impressions": 5, "ctr": 0.0, "position": 5.2 }, { "query": "exovia外泌體", "clicks": 0, "impressions": 5, "ctr": 0.0, "position": 6.2 } ], "meta_leads_or_messages": { "metric_id": "meta_ads_leads_or_messages", "source": "meta_ads", "funnel_stage": "社群諮詢", "current_value": 0.0, "previous_value": 0.0, "delta_abs": 0.0, "delta_pct": null, "trend_direction": "flat", "unit": "leads/messages", "business_interpretation": "Meta API 可見的 leads/messages；若為 0，不能宣稱 Meta 直接帶來諮詢。", "data_quality_note": "" }, "ga4_click_line": { "metric_id": "ga4_click_line", "source": "ga4", "funnel_stage": "LINE 意圖", "current_value": 40, "previous_value": 62, "delta_abs": -22.0, "delta_pct": -35.48, "trend_direction": "down", "unit": "events", "business_interpretation": "網站上點擊 LINE 的高意圖行為，是本週主要網站諮詢意圖 KPI。", "data_quality_note": "" } }, "platform_or_channel": "SEO / Meta Ads / GA4", "exact_next_step": "挑 3–5 個排名 4–15 關鍵字更新標題/FAQ/內部連結；Meta 廣告 URL 全部補 UTM，並用 landing page view + click_line + LINE OA delta 共同驗證。", "owner_suggestion": "SEO 編輯 + 廣告投手", "expected_impact": "提升自然搜尋高意圖流量，並讓 Meta 從曝光/互動輔助逐步變成可驗證的 LINE 意圖來源。", "validation_kpi": "Search Console CTR/position、GA4 organic click_line、Meta landing_page_views/click_line", "risk_or_caveat": "醫美內容需避免保證療效與過度承諾；上線前需人工審稿。", "confidence": "medium" } ], "experiments": [ { "experiment_id": "utm_line_account_params", "title": "所有 LINE CTA 加上 line_account/source/campaign 參數", "validation_kpi": "GA4 click_line by source/campaign and LINE OA delta" }, { "experiment_id": "seo_title_faq_refresh", "title": "針對排名 4–15 機會字更新 3 篇頁面標題與 FAQ", "validation_kpi": "Search Console CTR and clicks for selected queries" }, { "experiment_id": "meta_retarg_line_cta", "title": "Meta 暖受眾再行銷導到服務分流頁而非直接泛流量", "validation_kpi": "landing page views → click_line ratio" } ], "tracking_limitations": [ "LINE OA Insight cannot attribute new friends to Google Ads, Meta Ads, SEO, or direct traffic without additional campaign/LINE-account tracking.", "Google Ads all_conversions can include low-intent local/profile/page-view actions; conversion-action composition must be reviewed before budget decisions.", "Meta API actions may not expose downstream LINE consultations unless messaging/lead tracking is configured.", "Search Console data can lag and positions are averages across queries/devices/pages." ] } ```